
Creative Leisure News
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Phone: 309-925-5593
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Date:
June 4, 2001
Vol. V, No. 11
Printer
Version
TABLE OF CONTENTS
COMMENTARY: YOUR TAXES
Don't expect the industry to get much of a boost from the tax-cut
bill passed by Congress. Consumers will probably use the money to
pay for higher gasoline bills. However, those gas bills would have
been higher anyway, so the tax cut may help us avoid a tougher
summer.
There had been talk in Washington of a second tax-cut bill, this one
geared towards business, but the Democratic takeover in the Senate
is expected to nix that -- unless some tax breaks are attached to a
rise in the minimum wage. President Bush is on record against
boosting the minimum wage, but if the Democrats make it more
palatable to business, he may reconsider.
MICHAELS: PROFITS RISE 18%
Net income for the first quarter was $9.7 million ($0.30/diluted
share), before one-time charges, compared to net income of $8.2
million ($0.25/diluted share) a year ago. The company took one-time,
after tax charges of $600 thousand for severance agreements with
some former senior execs. Sales for the first quarter were $524.7
million, up 11%; same-store sales rose 3%.
Michael Rouleau, President/CEO, said, "We are very pleased with
our performance in the first quarter, particularly in light of the
soft economy and the significant investments we are making in
support of our strategic initiatives."
In a conference call execs said: Look for same-store sales in the
204% range ... The quarter's best performing categories were custom
and readymade frames, seasonal, crafts, and ribbon ... The goal
remains to boost sales to an average of $5 million/store ... The
traditional Dollar Days promo will be moved earlier in summer to
avoid overlap with back-to-school programs ... The company will move
a third-party distribution center from Jacksonville, Florida, to
Savannah, Georgia to lower shipping costs ... Michaels is planning a
training session for 200 vendors on packing and shipping to stores
... Target, Kmart, and Barnes & Noble will test selling Michaels
Create! in their stores.
To hear a replay of the call, call 973-341-3080 and use PIN
#2449766. The next call is 7 am CDT this Thursday, when May sales
figures will be released. To participate, call 973-628-6885.
FRANK'S: HOPEFUL SIGNS
For the quarter ended May 20, sales at Frank's were $153.1
million, compared to $166.9 million a year ago, excluding 44 stores
that closed at the end of the year but including 24 stores that were
to close last month. Total sales from the 196 stores that will
continue to operate were $143.2 million, up 4.2%. Same-store sales
rose 1.4% for the quarter and 7.8% for April and May. Frank's filed
for Chapter 11 protection in February.
"We are pleased with our current performance," stated
Chair/CEO Joseph Baczko, "given that the first two months of
this quarter were preoccupied with our Chapter 11 filing made
February 19, and immediately thereafter on restoring vendor
shipments to obtain inventory for our spring season.
"While the first quarter has proved to be a very competitive
and promotional period, thanks to the continuing support of our many
vendors and the efforts of all of our associates, we are essentially
on plan in terms of our spring merchandise assortments and inventory
levels. We are also pleased that, as a result of strong sales in the
last two months, our working capital borrowings at the end of the
first quarter were down to approximately $19 million against an
existing line of credit of $100 million."
SPRING QUILT SHOW REPORT, PT. I
The following is from Karen Ancona, Editor of CNA magazine:
Athough Atlantic City is not a bright spot along the New Jersey
Shore in May, Quilt Market created its own excitement and
warmth. We talked to shop owners who had traveled from California
and Atlanta who reminded us that it was the "small
vendors" they were there to visit, not the beaches and casinos.
They were not disappointed. Two surprises for attendees:
1. Pebeo's exhibit (yes, a paint company) drew lots of
attention for its excellent use of watercolor paints to
"reverse print" on fabric. The sun coloring technique
opens opportunities for those who wish to "dye" their own
fabrics.
2. Petal Play by Joan Shay caught the eye of sharp
buyers. The technique is not unlike the old Pretty Petals
that was popular in the early 80's, but it's much, much easier.
Crafters, quilters, and sewers will enjoy the revived use of fabric
to create layered flowers that can be worn alone as jewelry or used
as dimensional embellishment to quilts and more.
Shay called the technique Appli-bond and has written two
books on her subject. CNA editors coined a word for their favorite
new look: Assemble. Quilter's Resource brought the technique
to Atlantic City from Australia. It involves layering trims, beads,
ribbons, sheer fabrics, and laces over silk screened antique prints.
It's embellishment at its best and involves dying laces, ribbon
embroidery, and more. Watch for more on this topic.
The new techniques in no way overshadowed the traditional
exhibitors.. Distributors were mobbed as were fabric companies.
Colors are rich, and we're seeing a lot of reds and golds, and/or
black and gold. Both combinations have an Asian look. And in
contrast to the Pacific rim influence, the pinks and blues of the
50's poodle skirts were in almost every fabric booth as were vintage
greens and pinks.
The best word to describe the show -- abundance. There was something
there for every imaginative buyer. We believe Quilt Market leads the
craft industry in color and technique.
SPRING QUILT SHOW, PT. II
This report is from a long-time attendee at Quilt Market,
industry consultant Ellie Joos:
The overall mood was positive. If I heard it once, I heard it a
dozen times, "It was better than we expected". Apparently,
many exhibitors came to the show with no expectations, comparing it
to the Providence show several years ago. Consequently, they were
very pleased with the new East coast contacts, buyers they met at
this show.
Of course there were the usual complaints -- hotel prices, getting
there from Philadelphia or Newark, unions, etc.
Trends I saw: Colors -- shades of browns continue, browns and reds
together, red work, blues and greens together. P&B Textiles'
booth very refreshing -- stained glass look interpreted in fabric.
New products: loved the sliding stencil from EZ Quilting,
back to basics templates from Come Quilt with Me, and a
gorgeous new magazine, Quilting Arts, self-published by
Patricia Chatham Bolton, who until last year was a special education
teacher and decided to follow her dream. Also, it wasn't new but I
love it: printed interfacing from Quilt Smart and mosaic
quilt patterns from Shannon Williams. Omnigrid's booth
looked fabulous, tied in to gambling theme.
Donna Wilder's new company, Free Spirit, had a very good show
and her fabric line, aimed at independents, is wonderful.
One person I spoke with said the "trends were in what wasn't
here" -- very little soft sculpture and only one doll pattern
company (beautiful patterns from Barbara Willis Designs).
Note: Ellie Joos is an industry consultant specializing in
public relations, TV representation, and product and packaging
development. She will be appearing on the Home Shopping Network June
7th to promote her book, The Splendor of Ribbon. She can be
reached at eleapple@hotmail.com. or call 908-459-9269.
STATIONERY SHOW REPORT
Producers of the 55th National Stationery Show in New York
expected 18,000 buyers, but reports from exhibitors related to our
industry weren't particularly positive. Many felt the traffic was
down. There were fewer scrapbook and stamping exhibitors, but, of
course, lots of paper vendors among the total of approximately 1,400
exhibitors.
Still, craft industry-related products continued to play a pervasive
role in the show. Two of the major trends cited by show sponsors:
1. "Handmade Products" including (craft-related)
products used to make items, including frames, scrapbook
embellishments, and greeting cards.
2. "Activity Kits" for adults and kids, including
scrapbook materials.
The show is divided into five major areas with most of the
exhibitors related to our industry in the "Presents"
section (scrapbooks, stickers, rubber stamps, craft supplies, and
kids products). Some ribbon/trim companies exhibited in the
"Celebrate" section, while some pen, card-making, and
paper exhibitors were in the "Indulgences" section.
"Several vendors mentioned that the purpose of the show was
more of a marketing tool -- getting (and keeping) their name out in
the market, instead of focusing on writing orders," one
observer told us. "Primarily sales are done prior to the show
or following the show with major/key accounts."
PAINT SHOW A QUALIFIED SUCCESS
Attendees at the Society of Decorative Painters convention/show were
pleased with the Reno facilities. Good strong show -- 2,132
registered and about 2,300 walk-ins. The crowd was further evidence
that the tole shops are in serious decline, but that was offset by
very strong contingents from Asia, South America, France, and
England.
Acrylics remain the dominant paint of choice, but the Genesis line
of heat-setting paint was a big hit.
"As to trends at the show," one SDP pioneer told us,
"I didn't see too much that was too exciting. Roosters and
chickens are still strong; gardens and the natural look are still
strong, even snowmen are hanging in there and not melting away. But
really, nothing very new. But I was working and didn't get a chance
to study the show in depth."
"The convention was good," she continued, " but I
feel about 40 exhibitors short -- and I'm including myself in that
number. I canceled our booth because I felt it was just too many
shows in Nevada. The attendance was good, and sales were good on
Thursday and Friday. It was downhill from there."
SHRINKAGE HURTS JO-ANN'S RESULTS
There was a net loss for the quarter of $6.4 million ($0.35/diluted
share), which includes non- operating, after-tax charges totaling
$1.1 million ($0.06/share). Net sales increased 1.1% to $328.9
million, but same-store sales decreased 2.0%. The non-operating
charges related to the company's new financing (reported in a
previous issue).
Excluding the one-time charges, the operating loss was $1.5 million
compared with a profit of $11.8 million a year ago. Earnings before
interest, taxes, depreciation and amortization (EBITDA) were $8.2
million, or 2.5% of sales, versus $20.7 million, or 6.4% of sales, a
year ago. Physical inventory at 36% of the stores revealed higher
shrinkage rates than usual or anticipated, officials reported.
Shrink expense was $4.3 million worse, on an after-tax basis, than
the company's historical shrink rates. The impact on first quarter
results related both to stores actually inventoried and to an
increased shrink accrual required on uninventoried stores. Officials
say they are pursuing remedies.
(The above paragraph is "accountant-ese" for a higher than
usual amount of goods stolen from the inventoried stores, and
prorated over the entire chain.)
If current shrink trends for stores inventoried in the first quarter
continue through the remainder of the year, results for the year
could be negatively impacted by $9 to $10 million after-tax,
officials said.
Officials added that the "SKU Reduction Initiative" ($60
million worth of merchandise at a zero gross margin rate) has begun.
Chair/CEO Alan Rosskamm said, "... we expected a difficult
start to this year and anticipated that our results would trend
unfavorably to the prior year for the first three quarters."
"I am pleased with all of the good things we are accomplishing
internally," Rosskamm added, "and I remain confident in
our turnaround plan. However, as we have communicated previously,
these efforts will not translate into improved operating performance
until the fourth quarter of this year.".
Management estimates net losses for the year will be $0.60 to
$0.70/share. Things will get worse the second and third quarters,
then improve in fourth. However, officials warned that non-recurring
charges associated with additional store closings and other
turnaround initiatives, could increase the losses for the year.
During the quarter, the company opened 3 etc superstores, relocated
6 traditional stores, and closed 19 smaller or underperforming
traditional stores. The store count is now 930 traditional stores
and 61 etc superstores. The company continues the strategy of
replacing a number of traditional stores with fewer but larger
superstores. The result is a lower overall number of stores (991
from 1,027 a year ago), but more square footage (16.04 million,
compared to 15.85 million).
Note: The 13th annual Retail Theft Survey, conducted
by Jack L. Hayes Int., a consulting firm, reported that 30 U.S.
retail companies responding to the survey lost more than $4 billion
to shoplifting and employee theft in 2000, the seventh year in a row
the number has increased. Survey participants caught 73,326
dishonest employees in 2000, a 10% increase, Chain Store Age
reported.
PRICES GOING UP?
Inflation may soon be rearing its ugly head in our industry.
Consider:
1. Because of high fuel costs, trucking companies and
delivery services (UPS, FedEx) are raising prices.
2. Health insurance costs are sky-rocketing. Annual increases
of 30% are not uncommon.
3. Many vendors have been hit with huge price increases for
raw materials.
4. Electricity costs are soaring in the West, with other
areas, no doubt, soon to follow.
In recent years some retailers have sent letters to vendors saying
they refuse to accept any price increases. Then it was possible for
many vendors to comply. Now .....?
DMC'S STATE OF THE ART WEBSITE
DMC launched a complete redesign of its consumer website at dmc-usa.com.
Launched in 1996, the site has averaged 2.5+ million hits/month, but
"Recent research indicated that our consumer's needs have
changed, and this site redesign enables us to meet those changing
needs," said DMC's CEO Peter Acerra.
"This redesign reflects our two-pronged marketing
strategy," Acerra added, " to grow the needlecraft
category by offering new products and diverse projects to keep
existing consumers interested, while providing easy step-by-step
directions and projects that appeal to new consumers."
New technology developed since 1996 was used for various features,
including: Project Central provides free projects than can be
downloaded and printed ... Project Search which allows users
to find a project by the type of craft, completion time, and the
skill level ... Message Center (with a search feature) is a
forum for posting and answering questions ... The Needlework
Directory is an upgraded "Links" section with a
feature allowing users to rate sites ... An Event Calendar
for users to post needlework and craft events in their area ... Beginner's
Corner provides basic needlework info ... Activities with
Kids ... A free email newsletter.
RANDOM NOTES, RANDOM THOUGHTS
1. I will be out of the office on vacation from June 5th
through the 15th. Fax: 309-925-9068, call and leave a message at
309-925-5593 or email mike@clnonline.com.
I will not be checking in (hey, it's vacation, remember?) but will
respond as soon as I return. If you have any technical problems,
please call Brett King at 815-877-7975 or email bking@knetsolutions.net.
2. Email from a vendor: "Thought you might be interested
in some major buyer' talk outside our industry (buyers from stores
such as Target, K-Mart, Linens 'n Things, etc.) that I heard at a
meeting this week: certain products and crafts in general are a
developing category.' This follows on the heels of the announcement
that Target is testing selling craft magazines. Hmmmm. Smells like
an opportunity here. It's for these reasons we need an accurate Size
of the Industry study -- to convince these outside industry'
buyers that, indeed, crafts is a burgeoning category -- especially
with all the boomers retiring with increased time on their
hands."
3. Karen Ancona's column in the June issue of CNA
highlights a dilemma for the publishers of our consumer magazines --
and an opportunity for our retailers. Just as our industry's
retailers have consolidated into fewer but larger and stronger
businesses, so have magazine distributors, those folks who take the
magazines from the printer to the newsstands.
They are becoming far more demanding, and refusing to distribute
titles that aren't comparatively huge sellers. People
magazine will remain on the newsstands; some small magazines aimed
at quilters, power boat enthusiasts, coin collectors, painters,
etc., may not.
The demand will still be there, but there may be fewer outlets
selling craft, sewing, quilting, painting, stamping, and scrapbook
magazines.
It could be time for our retailers to consider expanding the number
of magazines they sell in their stores. Many of the publishers offer
no-risk sales; in other words, retailers pay for only the copies
they sell. There may be more profit potential in magazines than ever
before.
MISCELLANEOUS NEWS
MAY. Hancock's May sales declined 2% to $25.7 million. CEO
Larry Kirk said, "... comparable sales were little more than
flat with a year ago in the May period. Continued consumer caution
in general and deep discounting in our industry in particular made
sales gains more difficult without compromising gross margins and
pricing credibility. Although Memorial Day was exceptionally strong
to start the June period, we continue to believe conditions could be
choppy in the near term in this highly promotional
environment."
PENDING. Prym-Dritz is in negotiations to purchase Dal-Craft,
Inc. (LoRan Products). Due diligence is proceeding.
CONSUMERS. ACCI and Craftrends are sponsoring focus
groups at the ACCI show July 20-23. Exhibitiors can submit their
products to be evaluated by one of three groups of consumers who
will discuss the products at a moderated forum open to all show
attendees. The groups will be "tweens," females ages
25-54, and crafters who are 55+. Participation is limited.
Exhibitors wishing to submit their products should call at
740-/452-4541 as soon as possible.
SHOPLIFTING. A woman detained for shoplifting by security
guards at a Wal-Mart in Rockford, Ill. pulled a gun from her
pants and shot three people before being shot dead by police. At
last word the store's assistant manager was in hospital in fair
condition.
PAINT. Interesting article in the Union News, a major
newspaper for northern Mass., about the growing renewed interest in
paint-by-numbers. The article cites an art gallery that sells
finished projects and says the Michaels store in West
Springfield has expanded its paint-by-number offerings. The category
was created in 1949 by a Dan Robbins, who is now a free-lance artist
in Oak Brook, Ill. Robbins was working for Palmer Paint and
the original line was called Craft Master. To read the article, go here
.
WORKERS. About 20 Wal-Mart workers, wearing their
trademark blue vests, briefly went through a Bloomington, Illinois Kmart
handing out leaflets advertising openings for cashiers at the
Wal-Mart store across town, the Associated Press reported. The Kmart
manager threw them out of the store. The Bloomington unemployment
rate is 2.5%, the lowest in the state.
CLOSING. Industry veterans Jim Ross and Bill Pacquette are
closing their Portland-area store, Craftmart.
QUILTING. The 11th series of Quilting From The Heartland
uplinks July 29th to PBS Stations. This series, "Nestled in the
Country" is hosted by Sharlene Jorgenson. A companion book and
the series on videotape will be available. Call 800-637-2541 for
info, and your local PBS station to carry the series.
DIRECTORY. HIA recently added a new Manufacturing
Processes Directory to the member level of hobby.org.
It's a searchable index of HIA members who offer manufacturing
operations (die-cutting, plastic extruding, embossing, printing,
etc.) for sale to other companies. Have a process service you'd like
to add to the Directory? You can complete and submit the form
online.
LOOKING FOR EMPLOYMENT. Industry veteran Jackie George can be
reached at 310-548-9065 or e-mail jackiegeorge36@hotmail.com.
AWARD. Multi-Ply Wood Design was honored as a winner of the Export
Achievement award for innovation and growth, presented by the
New Brunswick (Canada) Minister of Investment and Exports. The
company produces wood products. For more info, call 506-454-4430;
email info@multi-ply.com;
fax 506-455-6242; or visit multi-ply.com.
SEWING. Movie star Nicole Kidman is the subject of an article
in the current issue of In Style magazine -- and tells the writer
that she sews.
HIA. The Nominating Committee is accepting nominations for
candidates to HIA's Board of Directors. To nominate someone,
complete and submit the form in the summer issue of Horizons
by Aug. 1. Forms can also be requested from committee chair Tom Ware
(Bagworks) at tware@bagworks.com,
or from HIA Exec. Director Patricia Koziol at pkoziol@hobby.org
EXPANSION. Gerson's new three-floor, 40,000 sq. ft. facility
should be completed for move-in by mid-August. It's in Olathe,
Kansas, a suburb of Kansas City. Each division will have its own
showroom, with the International division having the largest, 13,500
sq. ft.
PEOPLE. Craft House promoted Chris Pavain to Exec. VP, Rob
Vandorselaer to Sales VP, and Karen Thompson to Marketing Manager.
RATING. Lehman Brothers reiterated coverage of Wal-Mart
at Strong Buy ... Merrill Lynch initiated coverage of Michaels
at Near-term Accumulate/Long-term Buy.
ZANY BRAINY. In its annual report the company said it
"may never re-launch zanybrainy.com" unless it can attract
more resources to support it. The e-commerce function of the site
was removed on May 8. The site has lost $11.5 million since its
launch in October, 1999.
THE CREATIVE NETWORK: JOB OPENINGS
To see a sampling of the current job openings and to contact The
Creative Network, click on the "Jobs" button in the left
hand column.
THE CLN RETAIL INDEX
A. C. Moore (ACMR). Last*: 11.70 ... Change**: -0.40
Ames (AMES). Last*: 2.53 ... Change**: -0.16
Hancock Fabrics (HKF). Last*: 9.11 ... Change**: +0.57
Jo-Ann Stores (JAS.A) [a]. Last*: 4.39 ... Change**: +0.09
Michaels (MIKE). Last*: 39.55 ... Change**: +3.10
Rag Shops (RAGS). Last*: 2.60 ... Change**: +0.10
Wal-Mart (WMT). Last*: 51.72 ... Change**: -0.32
CLN Retail Index. Last*: 100.501 ... Change**: +2.5%
Dow Jones Index. Last*: 10,990.40 ... Change**: -2.8%
*June 1 ** from May 18 [a] voting share Note: Prices are
exclusive of dividends
YOU THINK A GALLON OF GAS IS
EXPENSIVE?
Diet Snapple: 16oz., $1.29 ... $10.32 per gallon
Lipton Ice Tea: 16oz., $1.19 ... $9.52 per gallon
Gatorade: 20oz., $1.59 ... $10.17 per gallon
Ocean Spray: 16oz., $1.25 ... $10 .00 per gallon
Vick's Nyquil: 6oz., $8.35 ... $178.13 per gallon
Pepto Bismol: 4oz., $3.85 ... $123.20 per gallon
Whiteout: 7oz., $1.39 ... $25.42 per gallon
Scope: 1.5oz., $0.99 ... $84.48 per gallon
Evian water: 9oz., $1.49 ... $21.19 per gallon
Squeeze bottle of acrylic paint: 2oz., $0.99 ... $21.68 per gallon
REMINDERS
1. Paid subscribers are invited to have their website
evaluated by Lynn Carlisle of Carlisle Communications. She'll
check the site and provide a confidential assessment and suggestions
for improvement. Just email mike@clnonline.com
or ljc@carlislecommunications.com.
2. If you want a hard-copy of this issue, click on
"Printer Friendly version".
3. If your company is a paid subscriber, everyone in the main
office is welcome to register, free.
4. If you want to recommend CLN to a friend, use the
"Tell Your Friends" box on the home page.
5. Creative Leisure News is published on the first and
third Mondays of each month. Your next issue will be Monday, June
18th.
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