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Creative Leisure News
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June 18, 2001 TABLE OF CONTENTSCOMMENTARY: THOUGHTFUL LETTERSRecently I've received a number of thoughtful, thought-provoking letters in reaction to pieces in Creative Leisure News and my column in CNA. I've collected them and they're published here as a sort of special "industry forum issue."If any letter, or anything else for that matter, inspires you to write, please do so. I'll fix any typos or grammar mistakes, perhaps edit your note for length and clarity, and will run it with or without your name, as you wish. I don't care if you agree with me -- just make it interesting and thought-provoking to your fellow readers. Email your thoughts to me, fax a note to 309-925-9068; or mail to 2677 Ashley Ct., Tremont, IL 61568.
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MAY SALES DISAPPOINTINGThe biggest jump by industry-related retailers was by Jo-Ann's whose same-store sales rose 12.6%. That good news was tempered, however, by the fact that the company's SKU reduction plan is in full force. It boosted sales but will hurt margins.Michaels and Wal-Mart rolled along with same-store sales increases of 2.0% and 3.8% respectively, but Ames had a disastrous month, with same-store sales falling 9.9%. Chair Joseph Ettore blamed the unstable economy, increases in gas prices, and poor weather, but said improved cost controls have maintained margins. In our last issue we reported that Hancock's same-store sales fell 2.0%. "Nothing seems to be clear cut." Ettore said in his "State of the Industry" address at the opening of the International Mass Retail Assn. convention. Ettore is Chair of the IMRA board.
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A.C. MOORE HIRES LARRY FINE AS PRESIDENTA.C. Moore hired Larry Fine as President effective June 11. He will report directly to CEO Jack Parker. Fine, 47, was most recently Exec. VP/Merchandising for Michaels.Parker said, "We are pleased to have someone of Larry's caliber and background join our team. Larry brings to our company over 20 years of merchandising and general management experience in both arts and crafts as well as mass merchandise retailing. "As we've previously discussed, we will continue to add to our management team and infrastructure to support our growth objectives. Along with Rex Rambo, our COO, and Les Gordon, CFO, Larry's addition to the team puts us in a very strong position to execute our expansion plans." Larry was very highly regarded during his tenure at Michaels and reportedly talked to a number of chain stores before accepting the A.C. Moore offer.
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CALL FOR PRODUCT INFOManufacturers: If you're exhibiting new products at ACCI, INRG, and/or SILK, you're welcome to send info to Creative Leisure News for publication in our two July issues. We're particularly interested in new products that you weren't able to send in time to the trade magazines for their July (show) issues.Photos won't be published, but we will include product info so our retailer subscribers can get a head start on their trade show plans. Please include the show(s) in which you're exhibiting, and the booth numbers, if you know them. If your website includes info/photos of new products, please include your URL, too. Email (in MSWord documents) is preferred: mike@clnonline.com, or mail to 2677 Ashley Ct., Tremont, IL 61568. The deadlines are June 29, and July 13.
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A HEAD START ON ACCI, PT. IThe following is a partial list of first-time ACCI exhibitors who have websites so you can do a little advance research to see if you need to visit the booth (or see if you have a new competitor).We've given you the company name, the URL, and what types of products offered. We'll give you the rest of the list in our next issues. All My Memories ... allmymemories.com Scrapbook, stamp; art, craft, office supplies Amos Corp. ... amosglassdeco.com Glitter and glue sticks, fabric paint Angelwings Enterprises ... radiantpearls.com Luminescent paint for embossing Anna Griffin ... annagriffin.com Invitation designs for special occasions Barutan Embroidery Centre ... stitchart.com.my Iron-ons, stickers, bookmarks; licensee for Disney and Looney-Toons characters Colors by Design ... cbdcards.com In-store printing, personalized expression services The Elegant Page ... embossingarts.com Supplies for embossed cards and stationery FairyTale Creations ... geocities.com/ftcreations/home.htm Scrapbook border templates Hy-Way Creative Supply ... hywaysales.com Scrapbook, stamp, art/craft supplies Illumicraft Div. of Craftexpress ... craftexpress.com Candlemaking supplies, bath products Imagehill ... imagehill.net Candle- and soap-making supplies and info Kidz Baking Klub-Chicago Metallic ... kidzbakingklub.com "Deco-edible" kits for kids Luv 2 Scrapbook ... luv2scrapbook.com Scrapbooking supplies Magnetstuff.com ... magnetstuff.com decorative and useful uses for magnets Memory Technology ... memorybutton.com ... Voice-recordable buttons for scrapbooks, cards Milky Way Molds ... milkywaymolds.com Plastic soap-making molds Morn Sun Dev. Co.... mornsun.com.tw Tools for lettering, drawing, painting, sculpture Nordic Shield Plastics ... epvplastics.com PVC for upholstery, etc. Oceanic Linkways ... oceaniclink.com Craft supplies, gift items, etc. Rose Plastic U.S.A. ... roseplastic.com Packaging design services Renkly ... renkly.com 3-D paint, kids' crafts, kits, etc. Scrap Papers ... scrappapers.net Fine quality paper for scrapbooking, stamping Scrappin' Dreams ... scrappindreams.com Scrapbooking products and projects SDK Distributors ... sdkdistributors.com Stamping supplies Stamp Scrap N Roll ... stampscrapnroll.com Scrapbooking, stamping supplies Tidy Crafts ... tidycrafts.com Plastic organizers for craft and office work Ulead ... ulead.com Video editing, web imaging, and graphics services YY Gallery.Com ... yygallery.com Paintings and prints by artist Yang Yang
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WANT TO START/CHANGE A WEB SITE? CONSIDER...Note: In the past few months, Lynn Carlisle of Carlisle Communications has been evaluating the websites of those paid subscribers to Creative Leisure News who have requested this free service. We asked Lynn to summarize what she's seen so far:In looking at lots of sites in our industry, I realize that we all struggle a little. Many sites try to cram every morsel of information available into them, plus all the bells, whistles, discounts, coupons, message boards, instant messaging, shopping carts . . . and direct e-mail access to the CEO. Others may be offering too little. As with most things, creating a good (and manageable) web site involves setting achievable goals, developing a phased approach to meeting those goals, and keeping in mind the your company's resources. Once you have those goals and resources, you can start to build a site that makes sense for your company and your consumer. Here are a few areas to consider: 1. Goals (or, "what do I want our site to do for my company?") Do you want a site because you're tired of telling people you don't have one? Who is asking? Perhaps you should develop a site just for them. Maybe all you need is a business-to-business (b2b) site. 2. Do you need to refresh a stale site? First, ask why it got stale and develop resources to ensure that it stays fresh. Freshness requires three things: fresh content, someone to actually put it online week after week, and a reliable way to tell consumers that new content is live. 3. Will your site educate and inspire consumers about your products? A good goal, but first, educate your consumers about your site. It is easy to find? Easy to understand? Be sure to put a plan in place to promote your site and its valuable education component. 4. Do you want to add e-commerce to your site? Before you even imagine the first screen, ask if you have an executable fulfillment plan in place. Perhaps you can handle commerce simply by letting your visitors click to sites that sell (and fulfill) your products better than you can. 5. Are you interested in business customers ordering online? First, ask them if they'd use it. Depending on your customer base, some may not feel comfortable ordering that way. 6. Content (or, "we've got a bunch of patterns around here somewhere"): Do you really have the resources to develop enough content? Surfers devour it and demand more, every month, geared to the new trends, holidays, and featuring the latest products. Can you provide it? New projects, tips, hints, design ideas, and inspiration in any form attract visitors -- but take resources. 7. Does your site need a message board? The answer relates directly to your goals. If you just want to deliver an online catalog, message boards would probably be superfluous. If you want your site to be a crafter's favorite web destination, then monitored, multiple message boards are an inexpensive way to create "stickiness" -- encourage repeat visits. The trick is to get the message board posters to visit more of your site than just the boards. 8. Do you need "chat" on your site? I'm not a big advocate of it. Since most chat sessions can't realistically serve more than a few dozen people, but require a monitor and perhaps a guest celebrity or two, you might be devoting lots of resources toward a small number of people. 9. Do you need an e-mail newsletter? Let me ask you this: If a craft consumer who loves your products asked you to send her updates and project ideas once a week, and you could do it for less than a penny, what would you say? 10. How about special effects, video, or slide-shows? Even if you have a techno-wizard who can't wait to develop these for you, and you have the money, don't do it -- yet. Our online audience resembles the old Food Pyramid we heard about in health class: the Early Adopters are on the top, the Enthusiastic Surfers are in the middle, and the I-don't-know-what-a-modem-is group are represented by the wide band on the bottom. And remember, while your office staff may be frisking about the web on a T1 line and your web developer's got multiple DSL connections, many of our craft visitors are still struggling with slow modem dial-ups and the vagaries of AOL. So, simplicity is truly a virtue online. Editor's Note: Lynn is a web developer, manager, writer, stick-figure-designer and, she says, "techno-flunky" who specializes in the craft industry. Her address is ljc@carlislecommunications.com. But lately she's been struggling herself with some unplanned shoulder surgeries. If you've requested a web review, sit tight, she hasn't forgotten you.
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CHANGING YOUR BUSINESS TO SURVIVE, I(Note: The following was written in response to an article in an earlier issue regarding Frank's, but it is, in fact, a valuable lesson for all of us, written by a successful independent retailer.)I have lived in and near the city of Detroit my entire life. I have shopped at Frank's, worked as a demonstrator for Frank's, and for the past 18 years been a competitor of Frank's. I think you hit the nail right on the head when you mentioned how Mr. Gatti steered the buyers' ship. His talent, knowledge, and intuition was beyond anyone in this industry. When Frank's was a Michigan company it was the best around. I miss the old Frank's. I have been in Michaels and Jo-Ann's. I found Michaels dirty, messy and the sales staff brusque. Jo-Ann's was definitely cleaner and more organized, but the sales staff will not come out from behind the counters to give personal service. Also, some clerks are not crafters and therefore cannot answer questions knowledgeably. The original Frank's stores were smaller and more personable. During the 60s and 70s when I was in Frank's as often as three times in a week, the personnel were friends, too. They would stand in the aisle and discuss the customers' questions. Those days are gone at the big guys. That is why I am happy at my 2,000 sq. ft. independent shop. My ex-boss used to say quite regularly "bigger is not always better". I think he was right. I opened my Ladybug Craft Shoppe on March 10, 1983. I borrowed $10,000 and purchased a failing, 600 sq. ft. macrame store. I cleaned it up, changed the name, and purchased $3,000 of new inventory. In my area the two hot items were candlewicking and basketweaving. I made $50 the first day. I look back sometimes and wonder where the time went. My shoppe is located in a city of 60,000+ in the downtown business district. One very important consideration is location. I always wanted my own business, but I was a realist. Owning a retail is tough and outside forces are always out there. Another important factor to change the look of the shop. Update constantly. Find your strength and build on it. But I feel the most important business practices are to build a loyal customer base and always be ready to give the personal touch. Fast forward to 2001! Ladybug Shoppe is now 2,000 sq. ft. I now sell counted cross-stitch, collectible gifts, and custom framing. After being located in my first store for 16 years I moved the business around the corner to my current location. This building is newer and I added about 400 sq. ft., most of it for a framing workroom. Probably the hardest business decision was to eliminate the basketweaving portion of the business. I sure made lots of money in its heyday! But just like macrame, it was becoming a dust collector on the shelves. Another advantage to my business is how the downtown business area has boomed. In the early 80s you could shoot a cannon off and hit no one. Downtown Royal Oak is now a destination -- a bit of an artsy community. We have a sewing store, a stamping store, a card shop that is big in memory stuff, and a knit shop within two blocks of Ladybug. In a sense, I have all the departments of a big chain and none of the headaches. Several times over the years I have been interviewed by students at the local college taking a class in marketing. I don't have all the answers and I have made some poor choices, but these are the following suggestions I always offer: 1. Make sure you have the finances. 2. Be careful of partners. 3. Know the business. 4. Hire a bookkeeper who knows about taxes. 5. Learn how to deal with burnout. 6. Most important, remember it is a business. Thank you for your interest and keep up the fight for us independents. We may not be as many as 20 years ago, but we are a tenacious bunch. -- Laura Harrison, Ladybug Craft Shoppe, 210 W. Sixth St., Royal Oak, Michigan 48067.
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CHANGING YOUR BUSINESS TO SURVIVE, II(Note:The following is from an independent retailer, but the strategy she used may be appropriate for every business.)I'm s-o-o-o tired of hearing everyone in this industry griping at one another! Vendors at manufacturers, chains at vendors, independents at chains, etc. Lest I start to sound like them, I need to make a point I haven't seen made anywhere: Stop griping at each other and re-invent yourselves! Speaking from an independent's view only, I'm tired of hearing about how the chains are going to eliminate us. We have to deal with: Ames (1 mile away); Wal-Mart (3 miles away); Jo-Ann's (2 stores, each 4 miles away); and Michaels (5 miles away). We looked around and decided we needed to make a big change. So what craft area was being neglected? Kids! We have adapted our store to reach all age levels. And moms started getting involved -- with stamping, gel pens, journals, beading. Now we offer day-camp, summer camps, and Mom-and-me classes (even 16-year-olds bring Mom -- and Grandma). While our business level isn't huge, and Michaels would cringe at our profit margin, we have learned that this works for us and ALL our customers are happy. More independents could learn from this, and try to find a "niche" for themselves. We'll never run out of customers, either. Just realize that what may seem old to us is brand-new to the next generation. And if vendors can re-invent macrame and call it "hempwork", any business can do it, too. -- Marla Maertin, Hobby World
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A CLIQUE BETWEEN CHAINS & VENDORS?(Note: The following is a letter from a long-time industry veteran on small vendors complaining about the difficulty of selling to large retailers.)There is no mystery to why smaller vendors are frustrated with the "clique" vendor community and chains. We are no longer in a specialty retailing environment. As the chains grew, their complexion changed to mass market. The players are all from mass market backgrounds who have no experience in the roots of our industry. Some buyers today cannot speak to product nor do they understand why one item is important in an assortment over the next. They can speak to their sales and slice and dice them with the skill of a butcher. They may as well be selling cans of soup, motor oil, men's underwear, or any other product type found in the mass-market discount stores. The buyers really aren't making buying decisions anyway, their bosses are. And the bosses are racing to consolidate vendors in order to form "partnerships" that extract dollars from the vendors to enhance the chains' margins. If you are not a big' player, you are not likely to break into their favor. Instead, they are going to tell a "clique" vendor to get them the product you just showed them. As the business increases between them, so does the size of the rebates, co-ops, etc. -- and so does the size of their bonus and value of their stocks. So why let a newcomer in? The "clique" vendors stepped up to the plate long ago and are not going away. They'll do what it takes to keep their position with whomever the current regime or players are. That's the way it is. It's not going to change or get better or go back to the way it was. So you are right in promoting the vendor community to pay attention to the independent. It can be a money-making strategy to say to your customers that you do not sell to the chains. It does work and it feels good. The glory can get old quickly. -- Name Withheld
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THE NEW ZEALAND MARKET(Note: The following is from Peter Dyne of Golding Handcrafts in New Zealand. Peter was also recently elected to the HIA Wholesaler's Council.)From an international perspective, trade shows are absolutely vital. A number of our suppliers have been cutting back on costs -- we used to receive samples of every new item but these have steadily been dwindling. We appreciate that our market is not large therefore it is probably not worth the cost of updating everybody with what is available, but we don't have sales reps visiting, the Internet is only so good, and so we are becoming more reliant on the trade show for information. Websites are great (and we use them a lot), but they do not replace physically seeing something. One problem which especially applies to cross stitch, but also to some hard crafts, is that many products are not readily available. Therefore shop owners need to see inside a book, for example, to see if the required materials are either available or can be substituted. The interesting thing is, companies that continue to send information are those that have the best sales. Regarding categorisation of the show floor, it does make life easier to have like people grouped together. Regarding the state of the New Zealand industry: Needlework is actually quite flat at present. Last year was very good, but things are dropping away at present and sales are not what we would like. There are a few reasons for this; our dollar is impacted as petrol and food prices have risen, a number of companies have fallen over, including Qantas New Zealand which was our second largest airline. This has caused people to become a little wary. We have also had a relatively warm winter so far which is causing the wool shops to struggle. Consequently they haven't the cash flow for other stock lines. There is nothing really "hot" at the moment - although we are starting to see a rise in memory album-related products so this might be finally beginning. Still, we are upbeat; new goodies ordered at the HIA show are just arriving and the Autumn Gift Fair was a good one for us with reasonable orders being written. I realise that from the supplier's point of view people like us may be nothing but nuisances, as our country's total population is less than the market for one good chain store, but that is a fact that everybody must live with. For example, we used to carry one specialist line from a very large U.S. paint manufacturer. The company insisted that we carry all or nothing, so that item was deleted. This has been the case for every wholesaler, so this manufacturer is not represented in this part of the world at all. -- Peter Dyne Note: In addition to being a distributor, Golding also has two shops in Wellington. For info on the operation, and to submit products for sale by Golding, go to goldingcraft.com. Comment: Want an example of what international sales can do for your business? The Ohio Art Co. recently announced a first-quarter profit, only the fifth time in 30+ years the company was in the black in the first quarter. Why? Sales to Europe and Australia, officials said. Meanwhile, an exhibitor at the recent Society of Decorative Painters show said, "My show was saved by the international buyers." Sounds like, if U.S. manufacturers want more international business, cutting back on U.S. trade shows isn't the way to go.
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MISCELLANEOUS NEWSACCI. Compared to the same time a year ago, the number of exhibitors for the ACCI show July 20-23 is up 7% to 550 (155 are new). That translates to 1276 booth spaces, up 5%. Pre-registered attendees are at 3,521, up 9.3%. Advance on-line registration has been extended until June 22nd. 18 classes have already sold out. Go to accicrafts.org or call Exec. Director Marrijane Jones at 888-360-2224, ext. 3131.KIDS. ACCI has scheduled a panel discussion on toy retailers' growing interest in kids crafts for Friday, July 20th, 7-8:30 pm. Scheduled panelists include Bob Glaser, Editor of Specialty Retailer magazine; Chuck Santoro, Director of Demonstration & Entertainment, FAO Schwarz; Carmen Slaven, Arts and Crafts Buyer, FAO Schwarz; Rebecca Quigley and Jim Moon, Crafts Buyers for Family Toy. Peter Russo of New Approach is the moderator. ELECTION. The new officers for Sierra Pacific Crafts: Emma Gebo, Crafts and Frames, was re-elected President; Adrian J. Taylor, Taycor, VP; Dan Weaver, Alford, Treasurer; and Neil Ferguson, Ferguson Merchandising, Secretary. Other board members include Don Marski (Hannah's Home Accents); Art Poliquin (Artco Crafts); Margie Trentlage (Crafts Galore); Chuck Umbarger, (Craftmart); and Rob Williams (Jeson Enterprises). BOOKS. The charming book, Flowers Are For Love, written by Kathy Lamancusa, is in Wal-Mart's book section. It contains many lovely stories, some written by industry friends. ELECTED. Cindy Groom-Harry, CEO of Craft Marketing Connections was elected to the HIA board of directors, filling the seat created by the resignation of Mike Catan of Darice. She will serve the balance of Catan's three-year term ending in 2004. Groom-Harry is an industry consultant who develops comprehensive marketing and design programs for vendors. WAL-MART. Highlights from the recent annual meeting: Execs said consumers are making fewer trips to the store ... They expect to open another 290 stores in the U.S. this year; that's 40 million sq. ft., about the size of the chain's entire square footage in 1985 ... The retail environment is "as tough as we've ever seen it" ... Vowed to continue its low price strategy, despite increased price competition from Kmart ... Admitted they need to improve customer service by making check-out lines shorter, employees friendlier, and in-stock positions better. CLOSING. West World Trading is closing its doors after 28 years in the industry. Darice has agreed to take on the remaining inventory and will ship out orders as requested. LICENSING. The mood at the recent annual licensing show in New York was much more cautious and downbeat, the Associated Press reported. A slowing economy and buyers being stuck with too much licensed merchandise were the causes, the AP said. FOR SALE. Past Impressions, a profitable 8-year-old mail order needlework catalog in Great Britain, is for sale. For more info, contact John Morey, Past Impressions, The Old Barn, Quay Terrace, Newton Abbot TQ12 2BX, Devon, England. Call 01626 352146; e-mail: pastimpressions.uk@virgin.net. STOCK. Zany Brainy was de-listed by NASDAQ ... Bear Stearns and Robertson Stephens reiterated coverage of Wal-Mart at Buy ... Hancock's board declared a dividend of 4 cents/share on common shares, payable July 15 to shareholders of record July 1st. PEOPLE. Bernina of America hired Jim Tennyson as Director of Sales and assigned Tom Justic to VP of Marketing, a newly created position ... Offray named Suzanne Sillence Haines as Marketing VP and Jonathan Kobza as VP/Account Manager, and promoted Barry Sokol as Exec. VP/Retail Sales and Marketing. SEWING. The Associated Press ran a story published by a variety of newspapers regarding the merger between McCall Pattern and Butterick. Highlights: Butterick might have declared bankruptcy without the merger ... The combined company now has approximately 53% market share in the sewing pattern business ... Last year Conso tried to buy McCall, but the Federal Trade Commission nixed the deal ... Quote: "[Jo-Ann's CEO Alan] Rosskamm thinks the business may get a boost over the next decade or so, as baby boomers who learned sewing in school have more time on their hands. But the only long-term solution is to encourage more young people to use some of their valuable leisure time for sewing." CONDOLENCES. One of the industry's nicest people, Fred Head of F.S. Head & Assoc., passed away after a long bout with cancer. The family said donations can be made to a charity in Fred's name. Cards can be sent to F.S. Head & Associates (c/o Ron), 17 Kimberdale Crescent Toronto, Ontario Canada M1W 1Y4 ... Tom Keller, a popular manufacturer's representative for Fibercraft, Dimensions, and Berwick Ribbon, passed away on June 9 from emphysema. His wife and partner, Pat Keller, will continue on with their representation in the Middle Atlantic states for many craft lines ... We've also heard that Dave Madeley, another popular sales rep from the Dallas area, was killed last Tuesday in a tragic accident on his farm. JOB OPENING. DecoArt is looking for a Marketing Manager whose responsibilities include public relations, Internet and new product development, merchandising, international marketing projects, etc. Requires 5 years craft industry experience in marketing, product development, or purchasing craft supplies. A 4-yr degree in business or marketing is preferred. Send resume to DecoArt, P.O. Box #297, Stanford, KY 40484-0297, attn: Dawne K. Carlson. PAINTING. In our last issue we cited an article in a major Mass. newspaper about the resurgence of paint by numbers. Now the Los Angeles Times has published a similar article. MONEY. Actress, singer & former Miss America Vanessa Williams, is throwing a special "craft-themed" Bedazzler birthday party next week for her two daughters. She has paid a large sum of money to close down the world famous FAO Schwarz toy store on New York City's Fifth avenue for an afternoon to hold the private affair. Natural Science Industries is supplying the Bedazzler machines and loads of studs, rhinestones, and glue-on patches. MEDIA. HIA has arranged tv coverage in all 50 states as part of its Celebrate America With Crafts promotion that started last weekend and runs through June 24th. In most cases, the media is interviewing HIA's Certified Professional Demonstrators and/or retailers.
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THE CREATIVE NETWORK: JOB OPENINGSTo see a sampling of the current job openings and to contact The Creative Network, click on the "Jobs" button in the left hand column.
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THE CLN RETAIL INDEXA. C. Moore (ACMR). Last*: 14.00 ... Change**: +2.30Ames (AMES). Last*: 1.97 ... Change**: -0.60 Hancock Fabrics (HKF). Last*: 7.70 ... Change**: -1.41 Jo-Ann Stores (JAS.A) [a]. Last*: 4.20 ... Change**: +0.19 Michaels (MIKE). Last*: 39.71 ... Change**: +0.16 Rag Shops (RAGS). Last*: 2.75 ... Change**: +0.15 Wal-Mart (WMT). Last*: 48.15 ... Change**: -3.57 CLN Retail Index. Last*: 118.48 ... Change**: -2.7% Dow Jones Index. Last*: 10,623.60 ... Change**: -3.3% *June 15 ** from June 1 [a] voting share Note: Prices are exclusive of dividends
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CALIFORNIA TAX DOLLARS AT WORKA friend of mine recently applied for unemployment in California. The clerk was very confused when my friend said she'd worked for an e-commerce company. After more than a half hour of the clerk struggling to fit my friend into the official job classification list ("Is e-commerce connected to agriculture?"), my friend asked how old this list was."Uh, let's see. Oh yes, it was written in 1946."
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REMINDERS1. Paid subscribers are invited to have their website evaluated by Lynn Carlisle of Carlisle Communications. She'll check the site and provide a confidential assessment and suggestions for improvement. Just email mike@clnonline.com or ljc@carlislecommunications.com.2. If you want a hard-copy of this issue, click on "Printer Friendly version". 3. If your company is a paid subscriber, everyone in the main office is welcome to register, free. 4. If you want to recommend CLN to a friend, use the "Tell Your Friends" box on the home page. 5. Creative Leisure News is published on the first and third Mondays of each month. Your next issue will be Monday, July 2nd.
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