
Creative Leisure News
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Phone: 309-925-5593
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Date: October 21, 2002
Vol. VI, No. 20
Printer
Version
TABLE OF CONTENTS
COMMENTARY: NEW PRODUCTS
This is our first issue with our latest ongoing feature,
"Online Product Preview", and we're very gratified with
the response. We've designed the program so that this issue can
still be downloaded quickly, the items remain online for six months,
and links are provided so readers have immediate access to the
manufacturer.
The speed of the Internet still amazes me. Some of the new product
info and photos were emailed to me on Friday, and today it's online
for the world to see. We live in a fast world.
Vendors: We will add new products every issue; if you want
your products to be included, please contact me first and I'll send
you guidelines. 309-925-5593 or mike@clnonline.com.
SNIPER ATTACKS AND MICHAELS
As if operating a retail store wasn't hard enough. Three of the
Washington, DC area sniper shootings occurred very near Michaels stores,
and a fourth store may have been the scene of the first sniper
attack -- a bullet was shot through the front window, but no one was
hurt. All in all, nine of the sniper incidents occurred within three
miles of Michaels stores, and six of them were within one mile,
reported the Washington Post.
The Post said experts were divided about the significance.
Some said the possibility of a connection should not be overlooked,
while others thought it was a coincidence. (For example, Radio Shack
has stores near many of the shootings, too.) Michaels has 24 stores
in the area.
The Post quoted Michael Welner, a forensic psychiatrist at
the New York University School of Medicine, who thought there might
be a connection, because the first attack may have occurred at a
Michaels store. "Characteristically, people who are multiple
shooters carry out their first shooting at a place that is closest
to whatever emotional issue they have."
CNN broadcast a report last week that some people were wondering if
the sniper had a grudge against Michaels or its customers, but said
there was NO evidence of that. The Post reported investigators have
interviewed some employees and the company is cooperating fully.
CNN interviewed two consumers who said they were nervous about
shopping at Michaels -- but were shopping there anyway.
The network also said the widespread fear of sniper attacks were
having a negative effect on all sorts of retailers and estimated
business was hurt by as much as 25% in Montgomery County, the scene
of some of the shootings. Because the affected Michaels stores
comprise such a small portion of the company, there should be little
effect on the company's overall sales.
Another mysterious shooting occurred Saturday night, but there was
no verification that it was connected to the sniper shootings or if
a craft store was nearby.
THE MEDIA TRIES TO DESCRIBE
SCRAPBOOKS, AND FAILS
Scrapbooking was the subject of a page-long article in the Oct. 21
issue of Newsweek and was typical of the results when the
national media tries to report on our industry.
There were a few inaccuracies. It called Creating Keepsakes
"the leading scrapbook trade magazine," and said
scrapbooking was "sweeping the nation." (Hasn't it already
swept the nation?) It also said the paper and adhesives sold by Creative
Memories will preserve scrapbooks "forever," and
implied that scrapbooking is done only in groups at parties.
Newsweek was mildly condescending, emphasizing the truly
hard-core enthusiasts. The article cited a woman who spent $10,000+
on scrapbooking in less than two years -- "a sum she was not
eager to share with her husband." The article also told of a
woman who included in a scrapbook her daughter's DNA taken from
amniocentesis, and another who won't have another child until
"she's caught up on her scrapbook."
Nowhere in the article was there any mention of the true benefits of
scrapbooking -- the satisfaction of making a beautiful family
heirloom.
A.C. MOORE: PROFITS SKYROCKET
Net income for the third quarter ended Sept. 30 was $857,000
($0.04/fully-diluted share), versus $255,000 ($0.02) a year ago. Net
income/share in the current period reflects 3.5 million post-split
shares issued in an equity offering during the first quarter of
2002. Net income for the third quarter increased 236% over the
comparable prior period.
Sales for the quarter grew 18% to $89.7 million, and same-store
sales rose 4% -- at the upper end of the company's previously
announced forecast.
Sales for the first three quarters are up 23% and same-store sales
growth is 9%. Net income for the nine months is $2.32 million
($0.12), versus a net loss of $40,000 a year ago.
CEO Jack Parker said, "Our results this year reflect execution
of our merchandising and marketing strategy. We are very pleased to
have shown significant improvement over a strong quarter last year.
We are well positioned for the fourth quarter, traditionally our
strongest ...."
The current store count is 71, including 11 opened this year, and
another store is expected to open next month. Execs expect sales for
the year to grow 20%-22%, with fourth quarter sales increasing
18%-21%. Same-stores sales growth is still expected in the 3% - 4%
range. Earnings/share are expected to increase 47%-50% to
$0.74-$0.76 for the year.
SEPTEMBER SALES: CRAFTS KEEP
ROLLING
Overall retail sales were miserable in September, but don't tell
that to our public retailers. National same-store sales rose only
1.5%, and disappointing sales caused such retailers as Target,
Talbots, TJX, and Federated Department Stores to reduce their
earnings outlook.
"The numbers reflect deep concern, almost to the point of fear,
on the part of the American consumer," said Kurt Barnard,
publisher of Barnard's Retail Trend Report to Reuters.
"With Iraq, the tremendous collapse in the stock market, and
the fact that autos and homes have been selling like hotcakes --
that has cut into discretionary spending."
Yet Michaels' same-store sales rose a whopping 10%, four
percentage points higher than expected. Total sales rose 25% to
$296.1 million. CEO Michael Rouleau said, "... we believe that
the significant improvements we continue to make in our operations
will continue to propel our same-store sales and profit growth. We
expect same-stores sales for October to increase between 4% to 6%,
and third quarter same-store sales to increase 6% to 7%." Execs
raised earnings estimates $0.40 for the third quarter and $2.10 for
the year.
Hancock's same-store sales rose 6.1% and overall sales rose
9.9%.
Jo-Ann's same-store sales rose 5.0% and overall sales
increased 2.6%. The company said the Halloween season had started
slowly.
Wal-Mart's same-store sales rose 3.5%, but that was lower
than usual, and lower than expected. Overall sales rose 10.4%.
Duckwall-ALCO's same-store sales fell 2.9%. Officials blamed
the economy, and, for the first time recently, did not cite crafts
as a strong seller; they did cite fabrics, however.
EMAIL: APPRECIATING DESIGNS, NOT
STEALING THEM
Some buyers are very professional, very fair and good to work with.
Some of them are on the ego trip of a lifetime, and there are
companies that buy them expensive gifts and vacations.
Our industry is going to suffer in the long run from this unethical
behavior. I am not against taking someone to dinner, sending them a
bouquet of flowers for a birthday, or a gift basket for the
holidays; those are common ways to show appreciation. On the other
hand, it is hard for smaller companies to compete in this area, and
it is the smaller companies that bring the creative, fresh ideas to
our industry.
Believe me, I know. I have very large, medium-size, and small
companies as clients. The small companies with the capital to
produce the product can implement a concept much quicker than big
guys who have to evaluate, reevaluate, focus group, and then
reevaluate again. By the time all of that happens, you usually have
had some personnel changes, and you are back to square one.
It is very hard for a new company to have a fresh idea, come into
our industry, be well received, but before the next show rolls
around they are knocked off.
I think it all boils down to a lack of appreciation of design. I
know there are a handful of designers who are a pain, whiney, or
just want free product. But I work with several designers and
product developers who are talented, innovative, professional, and
most importantly they understand crafts and the craft consumer.
I am talking about the value of a good design. For instance, a good
design was those bead animals that made the sale of pony beads go
through the roof a few years ago. Pony beads had been around for a
long time, but a good design/product concept using them made them
fly out the doors at craft stores.
I had a company contact me about developing lines for them. We met
and walked a trade show. I discovered all they wanted was to see
what everyone else is doing so they can have me knock it off. I told
them I was not interested.
I have watched chain buyers walk into a trade show booth, hand
someone a sample they'd picked up from a new, small exhibitor, and
say, "Have this made for me."
At the same time, sitting in the new exhibitor section is a person
who gave the sample to the chain buyer and is now thinking,
"Wow! Buyer X is interested in my new product!" Little do
they know.
Here are just a few instances that have happened to me recently:
Chain #1. My client had a product set in the chain's program room.
The buyer promised to place an order He strung us along for months.
Next thing I know, I see the product in stores; he had an importer
knock it off.
Chain #2. Sold the chain a few SKU's which sold at a medium rate --
not poorly, not blow-out-the-door. So we found a new source for the
basic material and returned to the buyer and said we wanted to lower
the price. Then we heard through the grapevine my product was sent
"out to bid" to other vendors, regardless of the fact that
we'd supplied multiple project sheets at $2,400 a pop, magazine
articles, and free items for storyboards.
This product was drawn by me in my studio, sourced in the Orient,
and sold by me. Now a buyer thinks it is HIS to give to just anyone.
This buyer is lazy and he doesn't want to deal with a few SKU's from
another company. He wants the entire section consolidated to one
vendor.
I tell you these things, not because I am discouraged and in need of
clients or more business. I don't expect everything to always go my
way.
And as far as the craft industry itself, it has been very, very good
to me. I make a very good living doing something I truly enjoy and
there are people in it whom are now my "family."
I tell you this because I am concerned about this lack of respect of
design. We have major companies in our industry that use the
comptroller and the CEO to evaluate if a line should go to market --
people who have never crafted a day in their lives and only think an
idea is a "good product idea" once some other company
creates it.
Or better yet, they have someone who used to market salad dressing
placed in charge of new product development -- and they wonder why
they aren't making money when across the board sales numbers are WAY
UP for craft departments and craft chains.
This lack of appreciation of design is going to eventually come back
to REALLY hurt our industry. We need people with these fresh ideas
coming into our industry and thriving....
Competition is good for everyone, but it must be fair competition.
-- Name Withheld
(Note: Any comments on this email or the
"Solutions" below? Email them to mike@clnonline.com.
Please mention if you want your name withheld.
COMMENT: A BETTER SOLUTION THAN
RIPOFFS
Sometimes a buyer has a dilemma: A very small company has a very
good product, but does not have the resources to deliver and support
it, whereas a current vendor has the relationship and the resources,
but not the product.
Telling the current vendor to rip off the product and/or the design
is flat out illegal, immoral, and short-sighted. One of these days
the result will be a massive lawsuit. The buyer will be fired and
the retailer and the vendor will face fines, enormous legal bills,
and a huge embarrassment. Here's a better solution:
The buyer should take the small company to the existing vendor and
tell them to work out a deal. The retailer gets a reliable supplier,
the large vendor gets another good seller and more shelf space, and
the small company receives the income to create more innovative
products.
WEST COAST PORTS REOPEN, BUT....
The docks are open, but the effects of the lockout will linger for
another month, the International Mass Retail Assn. reported,
estimating it will take six weeks from the reopening to handle the
backlog of ships to unload and then reload.
Now the owners are claiming the back-at-work longshoremen are
staging a slowdown, working about 25% slower than usual to clean up
the backlog. The union claims it's merely following work rules
established in the last contract.
The effect may not be as severe with the industry's major chains as
it might with retailers in other industries. Michaels CEO
Michael Rouleau said, "We receive shipments of seasonal
merchandise through ports on both the East and West Coasts. All of
our East Coast shipments have either been received already or will
arrive on time. Most of our seasonal merchandise shipped to the West
Coast has been received while a small quantity of merchandise is
currently hung up on those docks.
"Now that the work stoppage has come to an end," Rouleau
continued, "we expect all of our merchandise to reach its
destination within a four- or five-week time frame. Although we are
likely to experience a few problems in service as the backlog of
merchandise is untangled, we believe this will have a minimal effect
on our fourth quarter sales and earnings."
Jo-Ann's also said it had already received 90% of its
seasonal merchandise.
The effects are being felt around the world, too. Peter Dyne of Golding
Handcrafts in New Zealand wrote just before the lockout ended,
"The port lockout is certainly having world-wide ramifications.
From our point of view, we have goods pre-paid and ready to sail
sitting in Los Angeles, as well as manufacturers wanting Christmas
products which we will probably have to fly at horrendous expense.
"In addition," Dyne added, "I understand there are
shiploads of chilled meat from New Zealand for Thanksgiving Day
which will spoil if not delivered promptly -- not only will you
people not get your lamb for dinner, but our farmers won't get paid
-- which will have severe repercussions on our trade at
Christmas."
Also emailing us just before the lockout ended was Terry Lee Capps
of Designs With TLC: "My husband and I stayed at a hotel
on the waterfront at Puget Sound. The container ships are stacked
out in the sound like a string of dominoes. In all of the years that
we have lived in the area, we have never seen anything like this
before. Just looking at all of the ships sitting there, you know it
will take a while to clean up the mess.
"It makes you think, doesn't it," Capps continued,
"about the dependency we have on any one group of people to
supply us with what we need."
TREND REPORT: INDUSTRY-RELATED
MAGAZINES
CONSOLIDATION, I. The number of magazine wholesalers (the
companies that place the magazines on newsstands) has shrunk from
hundreds to a handful. The survivors are larger and more powerful
than ever; there's a strong analogy with a handful of large
retailers exerting pressure on vendors. Magazine titles have to
produce strong sales or they're out.
CONSOLIDATION, II. Wholesaler consolidation has resulted in
publisher consolidation. It is getting increasingly difficult for a
small, one-title publisher to survive; often they are sold to
publishers who, because they produce numerous titles, have more
clout with wholesalers. Large publishers can also demand better
prices from printers because they're purchasing larger quantities of
paper.
ADVERTISING. The lackluster economy has hurt almost all
consumer magazines. Plus, when vendors give money to retailers for
merchandising and ad programs, the money is taken from the marketing
budget, leaving less for magazine advertising. Companies have more
choices, too, on where to spend their marketing dollars -- the
Internet, television, etc.
LARGEST PLAYERS. Primedia and Meredith are public
companies (the stock symbols are PRM and MDP) with
multiple industry-related titles. Private companies are Clapper
Communications (still owned by the Clapper family); F&W/Krause(both
purchased in recent months by Bill Reilly, former president of
Primedia); Dynamic Resource Group (which recently purchased ASN
Publishing); and All American Crafts. All of them publish
general craft and/or specialty titles in quilting, sewing,
scrapbooking, etc. (Note: We rarely report on the stock
prices of Primedia and Meredith because their craft publications
comprise only a small percentage of the companies' sales and
earnings.)
RESEARCH. Standard Rate & Data Service (SRDS) provides ad
rates, circulation info, editorial contacts, etc., for almost all
magazines. The website is www.srds.com
and hard copies are available at most public libraries.
COMMENT. Companies who reduce their ad budgets because of
belt-tightening or payments to retailers are saying, in effect, that
they don't need any more customers. Furthermore, there have been
numerous studies showing that if a company can increase its market
share during tough times, it will maintain that market share when
the economy improves. And when market studies sponsored by the Hobby
Industry Assn. and others ask our consumers where they get their
crafting ideas, magazines consistently score very high.
ONLINE PRODUCT PREVIEW STARTS NOW!
CLN's latest feature, our "Online Product Preview,"
is now online. Our first entries:
Joy, S.A. Stick On Me is a "Hook and Loop"
lettering system which allows consumers to change words and symbols
on strips ironed onto clothing.
GridArt. A unique kit which allows novices to paint
successfully and quickly.
Wild Pony Baskets. The Little Country Basket Weaving Kit
for beginners and kids.
MagEyes. HatEyes is a clip-on, flip-down magnifier,
and the popular Body Pleaser is now manufactured and marketed
by MagEyes.
McCall Pattern. Glowing Stars are glow-in-the-dark
wallpaper cutouts.
DMC. Introducing StitchBow, an organizing and storage
system for embroidery floss.
Walnut Hollow. The new Versa-Tool can be used for a
wide variety of crafts and on a multitude of surfaces.
Adhesive Tech. Two new glue guns, the Detailer and the
Ultimate, and a new light box.
Dimensions. The Stone Path Studio collection of
Country French and Tuscan stamped and cross stitch kits.
Dimensions. The MetalArt line of copper embossing
kits.
Mountain Mist. White Rose and Cream Rose 100%
cotton needled batting.
Design Master. Modern Metals are enriched, metallic
aerosol colors.
Plaid. Bucilla's Fall 2002 stitchery line.
Milestones. The 2003 Stepping Stone line.
Wrights. EZ SCALLOP, an adjustable quilt template.
Wrights. Fleece Binding, binding and finish for the
edge of fleece projects.
Wrights. The Gingham Girls Collection -- 1-yd. gingham
ribbon with carnations and roses.
Wrights. Disney Princess-themed satin ribbons and
iron-on appliques.
To learn more about these products and see photos, click HERE.
VENDORS: CLN's "Online Product Preview" will
run in every issue. To learn more about how you can have your
products and photos published online for six months, email Mike
Hartnett or call 309-925-5593.
RANDOM NOTES, RANDOM THOUGHTS
1. The change in the Toy Fair dates, with a special
event for chain buyers moved to October, is another sign of how far
in advance many buyers now work (See item in "Miscellaneous
News", below). Christmas is the key period for toys, of course,
and now there will be a show (or "preview") more than a
year in advance of that all-important holiday.
When I first came into the industry, the trade magazines billed
their August issues as the "Christmas Buying Issue." That
became too close to Christmas, so the ACCI show became a big
Christmas show. As imports (and their longer lead time) took over
the seasonal business, the HIA show became more
Christmas-oriented.
If this trend continues, maybe the trade magazines will resurrect
their "Christmas Buying Issue" in August, only this time
it will be for the Christmas 16 months away.
Is it any wonder independents adapt to fast-changing trends more
quickly than chains?
2. In our last issue, we reported Jo-Ann's had
launched a discount program for teachers. Hancock's Red
Apple Teacher Discount Card has been in operation for many
years. Which makes me wonder, why don't more retailers offer special
discounts to "professionals", much the way hardware chains
offer special pricing for professional contractors?
MISCELLANEOUS NEWS
CHRISTMAS. According to a new study conducted by the market
research group, NPD, only 12% of U.S. consumers plan to spend more
than last year on Christmas; 69% plan to spend the same amount, and
20% will spend less, Retail Merchandiser reported. Consumers
with incomes between $20,000 and $74,000 will spend an average of
$618, the survey reported.
TOYS. The Toy Industry Assn. will sponsor its first
"early mass market toy show" Oct. 21-23, 2003. The show
replaces the New York Toy Preview. The purpose of the switch,
according to TIA officials, is to move the chain buyers' event to a
time more appropriate for their buying schedules, and so all buyers
can concentrate more on specialty items and smaller manufacturers
during Toy Fair.
CLARIFICATION. In our last issue we reported Mary Engelbreit
signed a licensing deal for her designs to appear on buttons and
sewing notions from Blumenthal Lansing. Blumenthal Lansing
will produce buttons and appliques, but Prym-Dritz will
produce sewing notions with Engelbreit designs. (For more info on
Prym-Dritz, click here.)
PRICING. The price war between Michaels and A.C.
Moore in the East continues unabated. We're hearing examples of
two-ounce bottles of premium acrylic paints selling for as little as
54 cents.
JOB OPENINGS. A craft company in Massachusetts is looking for
a Director of Marketing ... Northeastern manufacturer is looking for
a Product Manager to identify new product opportunities and develop
existing product lines. $50-$60K. Must have 4-year marketing degree
or its equivalent and 5-7 years product marketing/management
experience with a consumer products company. For more information on
both positions listed here, call Mike Hartnett in complete
confidence. 309-925-5593 or mike@clnonline.com.
PEOPLE. Claire Nelson is the VP of Marketing for Delta.
She's worked for a number of DIY product companies ... Notions
Marketing named Cindy VanGilder as Buyer for crafts, paint, and
memory. Cindy replaces Jay Klein who was promoted to President when
Herb Latinga became CEO ... Ron Sprafkin, formerly of Offray,
is the Sales Director at American Traditional Stencils ... As
CLN had reported, CFO Bryan DeCordova leaves Michaels
Oct. 31. Finances will be handled by Finance VP Chris Holland until
a new CFO is hired.
MINIATURES. The Miniature Industry Assn. of America (MIAA)
is moving its show to the ACCI show next year, July 18-20 in
Rosemont (Chicago), Illinois. The MIAA booths will be on the ACCI
Show floor, but will be given a special look, setting them apart
from other ACCI exhibitors. The Miniatures Marketfest will
feature street lights, benches, and street signs that designate this
section as being exclusively for miniature items. Exhibitors' new
products can also be highlighted for the buyers' perusal in the
exclusive MIAA Gazebo. For membership/exhibitor info, visit www.miaa.com;
email miaa.info@offinger.com;
phone 740-452-4541, or write MIAA Headquarters, PO Box 3388,
Zanesville, OH 43702-3388.
WHOLESALE. Industry watchers are guessing that Michaels
will open its second Star Decorators Warehouse in Las Vegas,
Phoenix, or Denver. The original is in Dallas; it's a wholesale
operation for wedding and event planners, decorators, retail
florists and gift shops, etc.
LOANS. Women entrepreneurs looking for financing should visit
www.count-me-in.org, which
has $1 million to loan to women "with an existing business that
is ready to expand or a viable business idea with a concrete
plan." Loans range from $500 to $10,000 with first-time
recipients eligible for loans up to $5,000.
CORRECTION. In our last issue we inadvertently mistyped a
couple of links to altered book sites. They were corrected by noon
of the day of the issue's release (Oct. 7), but if you tried those
links before the corrections were made, we apologize. The correct
links: www.somersetstudio.com,
www.expressionartmagazine.com,
www.creatingkeepsakes.com,
www.memorymakersmagazine.com,
and www.alteredbook.com/internationalsocietyofalteredbookartists.htm.
And Design Originals now has material about its altered book
publications online at http://d-originals.com/alteredbooks.html.
IMPORTS. Gerson Int. will open a permanent showroom in the
Dallas Market Center in January. The 4,000 sq. ft. showroom will be
on the 4th floor, #418. The Holiday Expo show will be the
first show utilizing this new space. To ensure an orderly transition
to this new location, Gerson will also occupy 1,200 sq. ft. in booth
#3036 on the 13th (temporary booth) floor. "This will give us
the opportunity to present the majority of our seasonal import
program to a market which has shown great growth for us the past few
seasons," said Casey Casebolt, VP of Sales and Marketing.
REMINDER. Nov. 1 is the deadline for ACCI exhibitors
to reserve their booths for the 2003 show and pay 2002 prices. A 5%
rate increase goes into effect after Nov. 1. Also booth space
selection begins Nov 1. Call 740-452-4541; fax 740-452-2552; email acci.info@offinger.com;
or visit www.accicrafts.org
CONDOLENCES. We're sorry to report the passing of Rebecca
"Becky" Stevens, formerly of Blumenthal Lansing, of
complications from her long battle with multiple sclerosis. She had
worked at Simplicity and Belding Corticelli, and
retired from Blumenthal Lansing as Fashion Director in 1997. A
memorial service will be held for Becky tomorrow 11:00 am at Holy
Trinity Church, 34 Maple Ave., Hackensack, NJ. In lieu of flowers,
donations may be sent to The Gimbel MS Center, 718 Teaneck Rd.,
Teaneck, NJ 07666.
ACCI. Part III of the transcript of the retail panel
discussion at the ACCI show last July is now online at the website, www.accicrafts.org.
BOOKS. Artist and author Tera Leigh and the Rita Rosenkranz
Literary Agency signed a representation agreement. The New
York-based agency will work with Leigh on a multi-book deal focusing
on crafts and home dec. Leigh is the author of The Complete Book
of Decorative Painting and the forthcoming How to be Creative
If You Never Thought You Could (both published by North Light
Books), and is a columnist for a number of industry magazines.
BUSINESS PROFILE: FLORACRAFT
The Foliage Company of America was founded in 1946 by Leonard
Schoenherr. The company preserved, dyed, and painted natural
foliages for sale to florists. About that time, Dow Chemical,
while trying to develop a flexible electrical insulation material of
polystyrene, accidentally created a rigid, closed-cell material and
called it Styrofoam brand plastic foam.
This small company with a handful of employees grew over the years
into the largest floral-craft fabricator of Styrofoam in the
world -- and now employs more than 400 people. (Note: A
fabricator purchases Styrofoam in bulk from Dow and cuts,
shapes, and packages it into the myriad of products found in retail
stores. Styrofoam is a brand name; the generic name for that
type of product is plastic foam.)
FloraCraft introduced Styrofoam brand plastic foam to the
floral market after finding that its crisp, firm texture and precise
cell structure securely gripped floral stems. Soon crafters
discovered the versatile material, finding it easy to cut, shape,
glue, paint, and cover. Then retailers realized that Styrofoam
brand plastic foam generated more add-on sales than almost any other
product.
Today Styrofoam is one of the most trusted, widely known
brand names in the industry.
FloraCraft also manufactures and distributes numerous products for
craft and floral customers: chenille, Diamond Dust glitter,
wet and dry floral foams, urethane and extruded foam forms, straw
products, Floral Necessities floral supplies, and Timeless
Accents polyclay pottery.
FloraCraft is a private company, led by Board Chairman Lee
Schoenherr and CEO Jim Scatena. The company is headquartered in
Ludington, Michigan and has facilities in Arkansas, Pennsylvania,
and California. These strategic locations allow the company to
provide superior service nationwide to a diverse customer base which
includes the major craft chains, independent craft and floral
retailers, and distributors.
FloraCraft believes in the motto, "Quality Counts; FloraCraft
Delivers." FloraCraft delivers with EDI and Supply Chain
Management to maximize customer profitability. Each day, Lee and his
FloraCraft team are working to improve their already exceptional
customer service. From the original Styrofoam logs to today's
Timeless Accents pottery, FloraCraft is committed to quality
products and strong customer service.
ROLODEX: FloraCraft, One Longfellow Place, P.O. Box 400,
Ludington, MI 49431. Call 231-845-5127; fax 231-845-0240; email postmaster@floracraft.com;
visit www.floracraft.com.
(Note: If any industry-related company is interested in a
Business Profile such as the one above, call Mike Hartnett at
309-925-5593 or email mike@clnonline.com.)
THE CREATIVE NETWORK: JOB OPENINGS
To see a sampling of the current job openings and to contact The
Creative Network, click on the "Jobs" button in the left
hand column.
THE CLN RETAIL INDEX
A. C. Moore (ACMR). Last*: 14.35 ... Change**: -1.73
Hancock Fabrics (HKF). Last*: 15.75 ... Change**: +0.13
Jo-Ann Stores (JAS.A) [a]. Last*: 27.45 ... Change**: +2.15
Michaels (MIK). Last*: 45.40 ... Change**: +5.30
Rag Shops (RAGS). Last*: 4.40 ... Change**: -0.35
Wal-Mart (WMT). Last*: 56.28 ... Change**: +4.53
CLN Retail Index. Last*: 163.63 ... Change**: +6.5%
Dow Jones Index. Last*: 8,322.40 ... Change**: +10.5%
*Oct. 18 ** from Oct. 4 [a] voting share Prices are exclusive of
dividends
FOOD FOR THOUGHT, AND CARLIN-ISMS
QUOTATION. For decades, the Business Roundtable, a lobbying
group that represents the CEO's of dozens of major companies, had
stressed the social role that corporations played in their
communities, as well as the financial obligations they owed their
stockholders. In 1997, the Business Roundtable changed its position
statement to read, "The paramount duty of management and board
is to the shareholder." -- John Cassidy, in an article,
"The Greed Cycle" published in the Sept. 23rd edition of The
New Yorker.
QUOTATION. "The computer allows you to make mistakes
faster than any other invention, with the possible exception of
handguns and tequila." (Author unknown)
QUOTATION. One of the two women operating a small company
trying to break into the industry: "This does get frustrating.
I keep telling certain people that the next time I go into a big
meeting, I am going to stick a sock in my pants so I feel like a
man." (Comment: The current issue of DSN Retailing
Today highlights the ShopKo chain, and includes photos of
the ShopKo "leadership team": 12 middle-aged white guys.)
And some questions raised by George Carlin:
Do you buy bottled water? Try spelling Evian backwards: NAIVE.
If 4 out of 5 people SUFFER from diarrhea, does that mean that the
other one enjoys it?
Why do we say something is out of whack? What's a whack?
If love is blind, why is lingerie so popular?
Why is the man who invests all your money called a broker?
Why do croutons come in airtight packages? Aren't they just stale
bread?
If lawyers are disbarred and clergymen defrocked, doesn't it follow
that electricians can be delighted, musicians denoted, cowboys
deranged, models deposed, tree surgeons debarked, and dry cleaners
depressed?
People read the Bible more as they get older -- they're cramming for
their final exam.
Mothers feed babies with tiny spoons. What do Chinese mothers use?
Toothpicks?
Why are criminals' pictures posted in the Post Office? Are we
supposed to write to them?
Whatever happened to Preparations A through G?
REMINDERS
1. For more information on how your business can be the
subject of a "Business Profile", or submit new product
information and photos, call Mike Hartnett at 309-925-5593 or email mike@clnonline.com.
2. Paid subscribers are invited to have their website
evaluated by Lynn Carlisle of Carlisle Communications. She'll
check the site and provide a confidential assessment and suggestions
for improvement. Just email mike@clnonline.com
or ljc@carlislecommunications.com.
3. If you want a hard-copy of this issue, click on
"Printer Friendly version".
4. If your company is a paid subscriber, everyone in the main
office is welcome to register, free.
5. If you want to recommend CLN to a friend, use the
"Tell Your Friends" box on the home page.
6. Creative Leisure News is published on the first and
third Mondays of each month. Your next issue will be Monday,
November 4.
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