
Creative Leisure News
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Phone: 309-925-5593
Fax: 309-925-9068
Email: mike@clnonline.com

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Date: December 2, 2002
Vol. VI, No. 23
Printer
Version
TABLE OF CONTENTS
COMMENTARY: NEW PRODUCTS
Ho! Ho! Ho! Tis the season for ... new products, of course. As
everyone frantically gets ready for the January trade shows,
sometimes public relations opportunities fall through the cracks. In
our next issue we'll give vendors a "to-do" list, but in
the meantime, two things:
1. Start preparing materials for the trade shows' pressrooms.
Some editors may not make it to your booth, but they will visit the
pressroom.
2. The deadlines for the trade magazines' show issues are
long gone, but you can still publicize new products in our
"Online Product Preview." The charge is $50 per product
with one photo. There's a $35 charge for each additional photo.
That's about the same cost of staff time/material/postage to make a
high-resolution disk and mail it to the print media.
The photo and copy remain online for six months -- long before and
after the trade shows.
Email the photo and copy to: newproducts@clnonline.com.
(Note: that's a different, separate address from my regular
email -- mike@clnonline.com.)
The photo(s) should be sent in a jpg or gif format. Low-resolution,
please! 72 dpi, 400 pixels x 400 pixels.
The deadlines for the remaining pre-HIA issues of CLN are
Dec. 13, Jan. 3, and Jan. 17.
HOLIDAY SHOPPING: SO FAR, SO GOOD
Shoppers jammed the stores the day after Thanksgiving, lured by an
extraordinary array of sales and promotions. The national media
reported sales were good -- so good, in fact, that the day after
Thanksgiving may regain its status as the busiest shopping day of
the year.
Major retailers including Sears, Toys "R" Us and Wal-Mart,
as well as several mall operators, told Reuters that shopper traffic
was at least as healthy as the day after Thanksgiving a year ago.
"... and a good sign is that there are lots of bags, (so)
they're not just lookers," said John Ferreira, a manager at
Quaker Bridge Mall in central New Jersey. Wal-Mart reported it sold
$1.43 billion worth of merchandise on Friday, up from $1.25 billion
a year ago.
Whether the retailers are making much of a profit, and whether
consumers continue to shop, remains to be seen.
MICHAELS: INCOME UP 144%
Net income for the quarter ended Nov. 2 was $33 million, up 144%.
Earnings/diluted share were $0.46, up 130%. Sales for the quarter
rose 15% to $704.6 million and same-store sales rose 6%. Strong
categories were books, art supplies, framing (readymade and custom),
and kids crafts.
CEO Michael Rouleau said, "We continue to build upon the
momentum that we have generated over the last five years. Having one
less selling week between Thanksgiving and Christmas this year
presents a real challenge; however, our stores look great, and we
have never been better prepared as we enter the Holiday
season."
In a conference call with analysts, Rouleau addressed the issue of
lower-than-anticipated sales in October and the subsequent reduced
earnings estimate for the year, as reported in the last issue of CLN.
"The wheels are not coming off," he said. (Comment:
We agree!)
During the quarter, Michaels opened 30 and relocated nine Michaels
stores, and opened two and closed one Aaron Brothers store. The
current store count is 759 Michaels stores in 48 states and Canada,
148 Aaron Brothers stores, and one wholesale operation.
To listen to a recording of the conference call, visit
www.michaels.com or call 973-341-3080 and use PIN #3396315. The call
will be archived through this week.
JO-ANN'S: GOOD TIMES, BETTER TIMES
AHEAD
Net income for its third quarter ended Nov. 2 was $8.9 million
($0.44/diluted share), compared with a net loss of $11.3 million
(-$0.61) a year ago. Net sales rose 4.1% to $430.1 million and
same-store sales rose 6.5%. Operating profit more than doubled to
$21.4 million. A year ago, Jo-Ann's recorded a charge of $0.66/share
for 106 store closings. All comparisons to prior year operating
results described below exclude last year's store closing charge.
Officials attributed the improvement to strong sales momentum and
better gross margins, primarily due to improvements in store shrink
rates and the absence of clearance sales associated with last year's
SKU Reduction Initiative.
Chair/CEO Alan Rosskamm said, "Our core businesses,
particularly sewing and home decorating, continue to perform well,
and we achieved a good sell-through of our Halloween seasonal
product. Jo-Ann Stores has now delivered four consecutive quarters
of significantly improved earnings performance."
Based upon the third-quarter performance, the company raised its
fiscal 2003 earnings guidance by $0.20/share to $2.00 - $2.10/share,
despite the fact that officials expect same-store sales to grow only
2-3% in the fourth quarter. (Same-store sales had increased 9.0% in
the first three quarters.) The comparatively low sales growth figure
is due to six fewer selling days between Thanksgiving and Christmas
and good weather a year ago.
Rosskamm predicts even better times ahead. "During the last
year, we have accomplished essentially all of the major turnaround
milestones that we originally thought would take two years to
achieve. Next year, as we transition from a turnaround to building a
foundation for growth, fiscal 2003 will represent a new baseline
from which to gauge our future performance."
During the first three quarters of the year, Jo-Ann's opened one
superstore, relocated three traditional stores, and closed 19
traditional stores. For the balance of the year, the company expects
to close an additional 23 stores, all of which were previously
reserved for in last year's store closing charge, and to convert two
traditional stores to the new superstore format. The current store
count is 870 traditional stores and 71 superstores.
KNIT-OUT & CROCHET
EVENTS DRAW RECORD CROWDS
Approximately 20,000 consumers attended the Craft Yarn Council of
America's Knit Out & Crochet in Union Square Park in
New York City, more than 12,000 attended the California version in
Santa Monica, and 3,000+ attended the Washington, DC event.
Another 20+ events were held throughout the country, sponsored by
independent retailers and local guilds. Numerous Michaels and
Wal-Mart stores also sponsored in-store versions.
"The long lines at the Learn to Knit and Crochet areas
said it all: there's a tremendous ground swell of enthusiasm for
these crafts," said Jan Kahn, Chair of the CYCA.
Each Knit-Out & Crochet event included runway fashion
shows, demos, and displays of new products and industry magazines.
The Warm Up America! charity area was busy, especially in New
York, where former independent retailer and program creator Evie
Rosen hosted the table. She reported that more than 400 knitted and
crocheted sections were donated and four afghans completed during
the afternoon.
A key element was education. More than 1,000 people were taught
crochet and knitting in New York, another 600+ in California, and
500+ in Washington, which was sponsored locally by the Capital
Crocheters and Knitters Guild. Officials at all three sites were
surprised by the number of young adults, kids, and even men wanting
instruction. Kids also jammed the make-it/take-it tables creating
crocheted jewelry and yarn paintings.
"I was amazed," added Kahn, "that the Knit-Outs
attracted people of all ages, from grammar school kids to older
adults. Youngsters at both the LA and New York events expressed
interest in the Show & Share, which is always one of the most
popular parts at these events. With their teachers, they were
showing special crocheted and knitted projects they had completed
during after-school programs." One group of students was from
the High School of Leadership and Public Service, located on Trinity
Place in downtown Manhattan near the World Trade Center site. They
have been crocheting granny square blankets and donating them in
their neighborhood to people in need since 9/11. The New York event
had been canceled last year due to the proximity of the 9/11
tragedy.
For more about Knit-Out & Crochet events, visit www.knit-out.com.
ACCI DEBUTS ITS VIRTUAL TRADE SHOW
What is a trade show? New products, how-to technique instruction,
and business seminars. Now those things will be available online,
24/7, at the ACCI website, www.accicrafts.org.
Exhibitors who are registered for the actual 2003 ACCI show in
Rosemont next July are eligible to take advantage of these special
features:
The New Product Gallery allows exhibitors to purchase a page
and display their new products. Each page features up to five color
photos, and can be accessed and updated by the exhibitors whenever
they choose. Price: $250.
The Print-a-Project offers downloadable how-to project
sheets. Exhibitors receive their own project sheet web page with up
to five photos. Price: $100.
Exhibitors can update/change their New Product and Print-a-Project
pages anytime, and retailers have free access to the site to read
about new products and download the project sheets.
Business Seminars for Success are free online education
sessions designed to help retailers and vendors compete effectively.
The Library will present a collection of articles,
interviews, instructional materials, and discussions relevant to the
craft and creative industries.
Officials promise continuous updates and additions to the Virtual
Trade Show throughout the year. Industry personnel on ACCI's
email list will receive notices of all updates.
For information on the actual (July 18-20) and virtual trade shows,
or to be added to ACCI's email list, email accishow@offinger.com,
call 888-360-2224, or visit www.accicrafts.org.
KOZIOL RESIGNS EFFECTIVE IN
FEBRUARY
Pat Koziol will resign as Executive Director of the Hobby
Industry Assn. effective Feb. 28. She leaves after almost 14
years to pursue new opportunities in the association management
industry.
HIA Board President Bill Reed has appointed a search committee
chaired by Jane Anne Davis (Duncan). The committee members
are Michael Rouleau (Michaels), Tom Ware (BagWorks),
Cindy Groom-Harry (Craft Marketing Connections), and Andrew
Carter (AMACO). CLN has learned the committee will
probably hire an executive search firm.
Until a replacement is hired, HIA will be operated by the board and
the staff led by Lorraine Ciongoli, Anita Collins, Rick Boale, and
Don Meyer.
This is the third major change in HIA's upper management in a year.
Earlier this year, Susan Danker resigned as Director of Meetings and
Expositions, and Susan Brandt resigned as Assistant Executive
Director and Director of Communications to become Executive Director
of the HIA Foundation, which runs a charity golf event prior to the
HIA show in January.
EMAIL: IN DEFENSE OF CHAIN BUYERS
(Note: Recent issues of CLN have included comments and
emails from vendors complaining about buyers playing favorites,
treating some vendors unfairly, etc. To present the other side,
we've asked an industry veteran who has been both a chain buyer and
a vendor to comment.)
Being a buyer or chief merchant can be a pain in the rear. It's a
job that many aspire to, only to have a great deal of difficulty
dealing with the overwhelming complexity of it.
In many ways the hassles of the job have very little to do with the
merchandise itself. That's ironic, because often it's the
merchandise that attracts the talented people to the job. No, the
hassles come from the size of fixtures, markdown budgets, overly
detailed plans poorly executed, store staff too lean to implement
plans, and on and on and on.
Regarding vendors, here are some common comments and complaints from
buyers:
Why do buyers favor some vendors? Because they have a history of
getting things done without a big hassle. Buyers can count on them.
Want to become a favored vendor? Do what you promise and have a fair
price; don't be a pest or need lots of direction.
Vendors who won't take "no" for an answer.
Why don't buyers answer the phone? Imagine trying to get something
done while answering 25-plus calls a day.
Vendor, keep your account information up to date. Don't ask for a
buyer who doesn't buy that line anymore, or hasn't worked here for
over a year!
Large vendors with several salespeople calling on the same buyer,
but have difficulty giving answers to the buyer's questions.
Vendors, don't push new items if you can't fill re-orders for the
items already in the line or you can't follow instructions.
Vendors very often go over the buyer's head for a variety of
reasons, then wonder why the buyer might not want to deal with them.
Vendors fail to ship goods for a scheduled ad or roll-out of an
important project. When this happens, the buyer looks bad. Poor
results will affect the buyer's career path, how they are perceived
by their peers, etc.
Vendors who set up a meeting to blindside the buyer in front of
his/her boss. I bet there are many buyers who can recount stories of
a lunch or trade show meeting that was used by the supplier to
complain about something, and the poor buyers were blindsided.
The vendor agreed to ship according to the terms of a signed
purchase order. Then the company is sold and the new owners refuse
to honor the commitment. A scramble is on, because the newspaper
[ad] tab is already at the printers! -- Midsize manufacturer and
former chain buyer
CAN YOUR CLERKS ANSWER THESE
QUESTIONS?
Liquitex announced the winners of its Creative Sleuths
contest for retail salespeople who were challenged to answer their
customers' toughest Liquitex questions using their knowledge and
ingenuity. Winners and their store managers were awarded American
Express gift certificates.
Q. How do you recreate the look of a wood-cut block? A.
Modeling paste mixed with a bit of gel medium over a hard
understructure of wood or Masonite. Then add sawdust or sand medium,
and carve with regular tools.
Q. How do you fix a corner of an ornate picture frame? A.
Bake a mold made with modeling clay, fill it with modeling paste,
allow it to harden, then glue it to the frame. Finish with a little
light sanding and painting.
Q. Is it possible to create a textured ground from scratch? A.
Use gesso on the canvas surface, and during the drying process,
stipple or drag gel medium and Titanium White with a palette knife
into the gesso until it is tactile.
Of course the clerks recommended Liquitex products when
appropriate. The winners worked at Jerry's Artarama (West
Hartford, CN); Alabama Art (Birmingham, AL); and Loomis
Art Store (Toronto).
Retailers needing answers to similar questions, or who want to
participate in this program, will receive a Liquitex Creative
Sleuth package with brochures and posters, submission forms, and
resource listings; call Karen Andrade at the tech support line,
800-445-4278.
ONLINE PRODUCT PREVIEW
Westrim Crafts. Paper Bliss is an innovative line of
textured, three-dimensional embellishments to suit a variety of
scrapbooking, gift-trimming, cardmaking, and other papercrafting
needs.
Crop-In-Style. The Stamp Store is a bag specifically
designed for stampers. It takes the excellent features of the NaNavigator
and redesigned them for stampers.
ColArt Americas. The Derwent 170th anniversary,
limited edition Anniversary Box.
PSX. PSX Paper Designs is a new line of 60 designer
scrapbook papers that are coordinated with PSX Design
stickers and rubber stamps.
They join recent additions from companies such as Pulsar Paper,
Candlewic, Janlynn, BabyEyelets, Sakura of America, Ranger
Industries, Gerson International Joy S.A., GridArt, Wild Pony
Baskets, MagEyes, McCall Pattern, DMC, Walnut Hollow, Adhesive Tech,
Dimensions, Mountain Mist, Design Master, Plaid, Milestones, and
Wrights. The products are in the scrapbooking, quilting, needlework,
kids, basic crafts, and painting categories.
To learn more about these products and see photos, click here.
VENDORS: CLN's "Online Product Preview" will
run in every issue. To learn more about how you can have your
products and photos published online for six months, email Mike
Hartnett at mike@clnonline.com
or call 309-925-5593.
RANDOM NOTES, RANDOM THOUGHTS
1. If I had to sum up "Email: In Defense of Chain
Buyers", it would be this: Save the buyer time and money. It's
exactly the same message magazine editors sent to designers at a
panel discussion I moderated at the Society of Craft Designers'
Educational Seminar in September: Save the editor time (and
therefore, money). That means meeting deadlines, submitting clear
and complete instructions, etc., just as the chain buyers want
vendors to meet deadlines, keep promises, etc. And when you think
about it, isn't that what we're trying to do for the consumer? Make
and sell products that help the consumer save time and money?
2. Every time the Craft Yarn Council of America does
something such as sponsor a Knit-Out and Crochet event or
encourage a major magazine to write about knitting, I keep thinking,
companies in other product categories should join together and
sponsor similar activities.
3. While reading the exhibitor list for January's HIA
show at www.hobby.org, I noticed
what seemed to be a huge increase in the number of international
exhibitors: Argentina, Australia, Austria, Brazil, Canada, France,
Germany, Hong Kong, India, Italy, Japan, Korea, Mexico, Philippines,
South Africa, Taiwan, Thailand, Turkey, and United Kingdom.
4. My local newspaper recently published an article about a
group of poor Hispanic women who meet each Tuesday morning to knit
and crochet, then donate the results to Warm Up America! and
to local people even poorer than they are. Lion Brand Yarn
helped kickstart the program. It reminded me that many of our stores
may be missing out on a potentially large market: Hispanic women who
knit and crochet. Knitting, crochet, lace-making, etc., are integral
parts of many Hispanic cultures. Do we make them feel welcome and
comfortable in our stores?
5. The industry grew to unprecedented levels during Pat
Koziol's HIA tenure. Much of the growth was due, of course,
to strong product trends such as fabric painting/wearable art and
scrapbooking. But there were major accomplishments:
a) HIA's Size of Industry study. Millions of dollars
poured into the industry once there were some reasonably reliable
sales data.
b) HIA's European show, HIA-Euro, allowed many U.S.
vendors to establish a foothold in the huge European market. The
show is essentially defunct now, but it served its purpose.
c) The ongoing public relations campaign, "Crafts.
Discover Life's Little Pleasures". The enormous increase in
publicity the industry has received is impossible to measure in
dollars, but it has helped imprint our industry in the minds of the
U.S. consumer and potential investors.
d) Many companies fail because the leadership can't manage
growth. Under the guidance of Pat, the staff, and the board, HIA
avoided that fate. That is no small accomplishment.
MISCELLANEOUS NEWS
SHOWS. SHOPA was slow but effective if you made connections
with large retailers, exhibitors said ... The Memories Expo
in Orlando attracted 1,000+ consumers, up 20%. More than 22,000
consumers attended this year's Expos. Next year's events will
be in Las Vegas (Mar. 7-8), Chicago (Apr. 4-5), New Jersey (May
2-3), and Orlando (Oct. 10-11). For info, call 740-452-4541, email memories@offinger.com,
or visit www.memoriesexpo.com.
STOCK. In a brochure sent to clients encouraging them to buy A.C.
Moore stock, brokerage firm Adams, Harkness & Hill provided
some interesting comparisons. A.C. Moore's average net sales/store
is $6.1 million, compared to Michaels' $3.0 million, Jo-Ann's
$1.6 million, and Rag Shops' $1.5 million. A.C. Moore led in
sale/sq. ft., too: $273 vs. $187, $116, and $145 respectively.
Michaels had the highest operating margin, 7.4%, compared to A.C.
Moore's 4.9% and Jo-Ann's 1.0%. (Rag Shops' was not available.)
PEOPLE. M.C.G. Textiles continues to grow. President Michael
Gordon hired industry veteran George Gerber as the new Sales VP.
George had worked at Vogart Crafts; as an independent rep for
Duncan, Aleene's, Gick, and What's New;
and most recently as VP for What's New. Contact George at
909-591-6351 or email george@mcgtextiles.com ... ... Lori Heiss has
been named licensing manager for Pokemon USA, Inc. where she
will lead the licensing efforts for all lines of the brand's
business in North America and Latin America. Most recently Heiss was
an account executive at Disney Publishing Worldwide.
LAWSUIT. Wal-Mart is spearheading a class-action lawsuit by
all retailers against Visa U.S.A. and MasterCard Int. The suit
charges Visa and MC require retailers to accept their debit cards
(for which Visa and MC charge much higher rates) in order to be able
to accept regular Visa and MC charge cards. The trial is scheduled
to open in April in New York City, and Reuters reports newly
discovered documents make the retailers' case much stronger.
Billions of dollars could be at stake.
DUCKWALL-ALCO. Sales for the quarter ended Nov. 3 declined
1.4% to $93.4 million; same-store sales fell 3.4%. Net earnings
increased 14% to $469,000, thanks to higher margins. The company
operates 265 discount and variety stores in 21 Midwestern states.
SCRAPBOOKING. Annie's Scrapbook Garden will open 15 stores in
the Dallas area in the next two years, Craftrends reported.
The flagship store opens in Plano next May and the others --
franchises -- will be open by Christmas, 2004. There is a website
under construction at www.anniesscrapbookgarden.com.
Email annie@anniesscrapbookgarden.com.
WAL-MART. Approximately 100 rallies were held in 40 cities
the Thursday before Thanksgiving to protest Wal-Mart's treatment of
employees, the Associated Press reported. The events were sponsored
by the Commercial Workers Int. Union and joined by more than 120
non-profit groups trying to encourage the discounter to increase
employee wages and benefits.
GLASS. The Art Glass Assn. (formerly the Art Glass Suppliers
Assn. Int.) elected three new board members: Craig Bradley (Hoevel
Mfg.), Jeff Vail (Plum Gully Stained Glass), and Nancy
Willimon (St. Louis Stained Glass). These new members will
serve through July 2005 ... ... Offinger Management, which
manages the AGA and its annual show, announced a new staff: Exec.
Director Marrijane Jones, Asst. Manager Rise Fulmer, and Jane
Miller, Betty Westbrook, and Michele Prang ... The 2003 Art Glass
Show is July 18-20 in Chicago, in conjunction with the ACCI show.
Call 888-866-2472 or 740-452-4541, or visit www.agsa.org.
PEOPLE. Sales/marketing exec with extensive experience in
ribbon, craft, floral, and retail packaging products seeking a
career opportunity. For more info call Mike Hartnett at 309-925-5593
or email mike@clnonline.com.
BUSINESS PROFILE: ACCI
The Association of Crafts & Creative Industries is a
non-profit trade organization with nearly 6,000 members in 40
countries. Membership is open to manufacturers, retailers,
distributors, wholesalers, designers, teachers, and other creative
industry professionals.
ACCI's mission is to provide innovative opportunities for the
exchange of ideas, goods, and services to grow the crafts and
creative industries. This is accomplished by providing its members
with a continuous flow of information, education, and effective
business forums such as the annual major trade show in late July.
Information is disseminated throughout the year via the ACCI
website, mailings, and press releases. Popular website installments
have included interviews and a panel discussion transcript featuring
buyers and executives from major chains and independents. Among the
topics covered: what attracts buyers to an exhibitor's trade show
booth; buyers' expectations and criteria for buying from vendors;
buying schedules, tactics, and goals; and thoughts on product
pricing, kids crafts, and kits versus open stock.
Recently, ACCI launched a free online retailing seminar series.
Accessible 24 hours a day, seven days a week, this convenient
learning tool provides quick-read lessons on everything from
motivating employees to building better merchandise displays. New
seminars are added to ACCI's website every few weeks.
ACCI's education program is the largest in the industry. More than
200 hours of "Mega" sessions and technique classes are
offered for retailers, designers, teachers, and vendors at the
annual trade show. In 2002 ACCI introduced the Retail Summit, an
intensive, all-day event featuring seminars delivered by some of the
nation's most celebrated retailing experts. The response was so
overwhelming, excerpts from the 2002 Summit are being posted on the
ACCI website this spring. In addition to unsurpassed education
opportunities, the ACCI show provides the craft and creative
industries' largest mid-year forum for conducting business. More
than 8,000 professionals from around the world attend to see nearly
1,200 exhibits showcasing the newest and best products and services
in hard and soft crafts, floral, home decor, scrapbooking, gifts,
garden, art materials, framing, and more. Recent interviews with
chain and independent retailers indicate that summer is a critical
buying time, and the ACCI show provides the environment they need to
keep their inventories fresh, updated, and ultimately profitable.
To supplement the physical trade show each July, ACCI is launching
the industry's first virtual trade show. Accessed via the ACCI
website, this ground-breaking business forum will allow vendors to
display their products, programs, and services to buyers, designers,
and teachers year-round.
ACCI yearly membership dues range from $75 to $150 depending on
business type -- a small investment for invaluable, year-round
benefits.
ROLODEX. Marrijane Jones is the Executive Director. ACCI,
1100-H Brandywine Blvd., P.O. Box 3388, Zanesville, OH 43702-3388.
Call 740-452-4541, email acci.info@offinger.com or mjones@offinger.com,
or visit www.accicrafts.org.
Note: CLN will include one "Business
Profile" in each issue. The company can be a manufacturer,
retailer, service company, trade association, etc. All profiles are
archived online for one year. To read profiles published in previous
issues, click on the "Business Profile Archives" button.
To learn how your company can be profiled, call Mike Hartnett at
309-925-5593 or email mike@clnonline.com.
THE CREATIVE NETWORK: JOB OPENINGS
To see a sampling of the current job openings and to contact The
Creative Network, click on the "Jobs" button in the left
hand column.
THE CLN RETAIL INDEX
A. C. Moore (ACMR). Last*: 14.17 ... Change**: -0.83
Hancock Fabrics (HKF). Last*: 14.88 ... Change**: +0.58
Jo-Ann Stores (JAS.A) [a]. Last*: 24.37 ... Change**: +0.60
Michaels (MIK). Last*: 37.65 ... Change**: +7.11
Rag Shops (RAGS). Last*: 3.71 ... Change**: -0.57
Wal-Mart (WMT). Last*: 53.90 ... Change**: -1.59
CLN Retail Index. Last*: 148.68 ... Change**: +3.7%
Dow Jones Index. Last*: 8,896.09 ... Change**: +3.7%
*Nov. 29 ** from Nov. 15 [a] voting share Prices are exclusive of
dividends
THE PRICE OF PAINT
There's a humorous email going around that's a satire on airline
prices. It raises the question, what if airlines sold paint the way
they sell tickets? For example, a consumer calls the airline and
asks for the price of a gallon of paint. He's told it costs $12 to
$200 a gallon, depending on if he's going to paint over a Saturday.
I've adapted it for the craft industry:
"Customer service? I'd like to know the price of your
paint."
"Well, the suggested retail price is $1.79."
"So that's the price?"
"Well, no. That's the suggested price."
"Does anyone follow your suggestion?"
"Well, no. Everyone sells it for less."
"So what IS the price?"
"Well, it depends on where you live."
"Where I live!?! What do you mean?"
"Well, if you live in the Northeast, you pay less."
"Why? Is it different paint?"
"Well, no."
"SO WHY IS THE PRICE DIFFERENT FOR THE SAME PAINT?!?"
"Well, it's a more competitive market in the Northeast."
"Oh. Maybe I'll try needlework. What's the price of your
kits?"
"Well....."
REMINDERS
1. For more information on how your business can be the
subject of a "Business Profile" or have products/photos
included in the "CLN's Online Product Preview, call Mike
Hartnett at 309-925-5593 or email mike@clnonline.com.
2. Paid subscribers are invited to have their website
evaluated by Lynn Carlisle of Carlisle Communications. She'll
check the site and provide a confidential assessment and suggestions
for improvement. Just email mike@clnonline.com
or ljc@carlislecommunications.com.
3. If you want a hard-copy of this issue, click on
"Printer Friendly version".
4. If your company is a paid subscriber, everyone in the main
office is welcome to register, free. Just click on "Current
Subscribers Click Here To Register."
5. If you want to recommend CLN to a friend, use the
"Tell Your Friends" box on the home page.
6. Creative Leisure News is published on the first and
third Mondays of each month. Your next issue will be Monday,
December 16.
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