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Creative Leisure News
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Phone: 309-925-5593
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Email: mike@clnonline.com

 

 


Date: December 2, 2002
Vol. VI, No. 23

Printer Version

TABLE OF CONTENTS

bulletCommentary: New Products
bulletHoliday Shopping: So Far, So Good
bulletMichaels: Income Up 144%
bulletJo-Ann's: Good Times, Better Times Ahead
bulletKnit-Out & Crochet Events Draw Record Crowds
bulletACCI Debuts Its Virtual Trade Show
bulletKoziol Resigns Effective in February
bulletEmail: In Defense of Chain Buyers
bulletCan Your Clerks Answer These Questions?
bulletCLN's Online Product Preview
bulletRandom Notes, Random Thoughts
bulletMiscellaneous News
bulletBusiness Profile: ACCI
bulletThe Creative Network: Job Openings
bulletCLN's Retail Index
bulletThe Price of Paint
bulletReminders

COMMENTARY: NEW PRODUCTS

Ho! Ho! Ho! Tis the season for ... new products, of course. As everyone frantically gets ready for the January trade shows, sometimes public relations opportunities fall through the cracks. In our next issue we'll give vendors a "to-do" list, but in the meantime, two things:

1. Start preparing materials for the trade shows' pressrooms. Some editors may not make it to your booth, but they will visit the pressroom.

2. The deadlines for the trade magazines' show issues are long gone, but you can still publicize new products in our "Online Product Preview." The charge is $50 per product with one photo. There's a $35 charge for each additional photo. That's about the same cost of staff time/material/postage to make a high-resolution disk and mail it to the print media.

The photo and copy remain online for six months -- long before and after the trade shows.

Email the photo and copy to: newproducts@clnonline.com. (Note: that's a different, separate address from my regular email -- mike@clnonline.com.) The photo(s) should be sent in a jpg or gif format. Low-resolution, please! 72 dpi, 400 pixels x 400 pixels.

The deadlines for the remaining pre-HIA issues of CLN are Dec. 13, Jan. 3, and Jan. 17.

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HOLIDAY SHOPPING: SO FAR, SO GOOD

Shoppers jammed the stores the day after Thanksgiving, lured by an extraordinary array of sales and promotions. The national media reported sales were good -- so good, in fact, that the day after Thanksgiving may regain its status as the busiest shopping day of the year.

Major retailers including Sears, Toys "R" Us and Wal-Mart, as well as several mall operators, told Reuters that shopper traffic was at least as healthy as the day after Thanksgiving a year ago. "... and a good sign is that there are lots of bags, (so) they're not just lookers," said John Ferreira, a manager at Quaker Bridge Mall in central New Jersey. Wal-Mart reported it sold $1.43 billion worth of merchandise on Friday, up from $1.25 billion a year ago.

Whether the retailers are making much of a profit, and whether consumers continue to shop, remains to be seen.

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MICHAELS: INCOME UP 144%

Net income for the quarter ended Nov. 2 was $33 million, up 144%. Earnings/diluted share were $0.46, up 130%. Sales for the quarter rose 15% to $704.6 million and same-store sales rose 6%. Strong categories were books, art supplies, framing (readymade and custom), and kids crafts.

CEO Michael Rouleau said, "We continue to build upon the momentum that we have generated over the last five years. Having one less selling week between Thanksgiving and Christmas this year presents a real challenge; however, our stores look great, and we have never been better prepared as we enter the Holiday season."

In a conference call with analysts, Rouleau addressed the issue of lower-than-anticipated sales in October and the subsequent reduced earnings estimate for the year, as reported in the last issue of CLN. "The wheels are not coming off," he said. (Comment: We agree!)

During the quarter, Michaels opened 30 and relocated nine Michaels stores, and opened two and closed one Aaron Brothers store. The current store count is 759 Michaels stores in 48 states and Canada, 148 Aaron Brothers stores, and one wholesale operation.

To listen to a recording of the conference call, visit www.michaels.com or call 973-341-3080 and use PIN #3396315. The call will be archived through this week.

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JO-ANN'S: GOOD TIMES, BETTER TIMES AHEAD

Net income for its third quarter ended Nov. 2 was $8.9 million ($0.44/diluted share), compared with a net loss of $11.3 million (-$0.61) a year ago. Net sales rose 4.1% to $430.1 million and same-store sales rose 6.5%. Operating profit more than doubled to $21.4 million. A year ago, Jo-Ann's recorded a charge of $0.66/share for 106 store closings. All comparisons to prior year operating results described below exclude last year's store closing charge.

Officials attributed the improvement to strong sales momentum and better gross margins, primarily due to improvements in store shrink rates and the absence of clearance sales associated with last year's SKU Reduction Initiative.

Chair/CEO Alan Rosskamm said, "Our core businesses, particularly sewing and home decorating, continue to perform well, and we achieved a good sell-through of our Halloween seasonal product. Jo-Ann Stores has now delivered four consecutive quarters of significantly improved earnings performance."

Based upon the third-quarter performance, the company raised its fiscal 2003 earnings guidance by $0.20/share to $2.00 - $2.10/share, despite the fact that officials expect same-store sales to grow only 2-3% in the fourth quarter. (Same-store sales had increased 9.0% in the first three quarters.) The comparatively low sales growth figure is due to six fewer selling days between Thanksgiving and Christmas and good weather a year ago.

Rosskamm predicts even better times ahead. "During the last year, we have accomplished essentially all of the major turnaround milestones that we originally thought would take two years to achieve. Next year, as we transition from a turnaround to building a foundation for growth, fiscal 2003 will represent a new baseline from which to gauge our future performance."

During the first three quarters of the year, Jo-Ann's opened one superstore, relocated three traditional stores, and closed 19 traditional stores. For the balance of the year, the company expects to close an additional 23 stores, all of which were previously reserved for in last year's store closing charge, and to convert two traditional stores to the new superstore format. The current store count is 870 traditional stores and 71 superstores.

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KNIT-OUT & CROCHET EVENTS DRAW RECORD CROWDS

Approximately 20,000 consumers attended the Craft Yarn Council of America's Knit Out & Crochet in Union Square Park in New York City, more than 12,000 attended the California version in Santa Monica, and 3,000+ attended the Washington, DC event.

Another 20+ events were held throughout the country, sponsored by independent retailers and local guilds. Numerous Michaels and Wal-Mart stores also sponsored in-store versions.

"The long lines at the Learn to Knit and Crochet areas said it all: there's a tremendous ground swell of enthusiasm for these crafts," said Jan Kahn, Chair of the CYCA.

Each Knit-Out & Crochet event included runway fashion shows, demos, and displays of new products and industry magazines. The Warm Up America! charity area was busy, especially in New York, where former independent retailer and program creator Evie Rosen hosted the table. She reported that more than 400 knitted and crocheted sections were donated and four afghans completed during the afternoon.

A key element was education. More than 1,000 people were taught crochet and knitting in New York, another 600+ in California, and 500+ in Washington, which was sponsored locally by the Capital Crocheters and Knitters Guild. Officials at all three sites were surprised by the number of young adults, kids, and even men wanting instruction. Kids also jammed the make-it/take-it tables creating crocheted jewelry and yarn paintings.

"I was amazed," added Kahn, "that the Knit-Outs attracted people of all ages, from grammar school kids to older adults. Youngsters at both the LA and New York events expressed interest in the Show & Share, which is always one of the most popular parts at these events. With their teachers, they were showing special crocheted and knitted projects they had completed during after-school programs." One group of students was from the High School of Leadership and Public Service, located on Trinity Place in downtown Manhattan near the World Trade Center site. They have been crocheting granny square blankets and donating them in their neighborhood to people in need since 9/11. The New York event had been canceled last year due to the proximity of the 9/11 tragedy.

For more about Knit-Out & Crochet events, visit www.knit-out.com.

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ACCI DEBUTS ITS VIRTUAL TRADE SHOW

What is a trade show? New products, how-to technique instruction, and business seminars. Now those things will be available online, 24/7, at the ACCI website, www.accicrafts.org.

Exhibitors who are registered for the actual 2003 ACCI show in Rosemont next July are eligible to take advantage of these special features:

The New Product Gallery allows exhibitors to purchase a page and display their new products. Each page features up to five color photos, and can be accessed and updated by the exhibitors whenever they choose. Price: $250.

The Print-a-Project offers downloadable how-to project sheets. Exhibitors receive their own project sheet web page with up to five photos. Price: $100.

Exhibitors can update/change their New Product and Print-a-Project pages anytime, and retailers have free access to the site to read about new products and download the project sheets.

Business Seminars for Success are free online education sessions designed to help retailers and vendors compete effectively.

The Library will present a collection of articles, interviews, instructional materials, and discussions relevant to the craft and creative industries.

Officials promise continuous updates and additions to the Virtual Trade Show throughout the year. Industry personnel on ACCI's email list will receive notices of all updates.

For information on the actual (July 18-20) and virtual trade shows, or to be added to ACCI's email list, email accishow@offinger.com, call 888-360-2224, or visit www.accicrafts.org.

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KOZIOL RESIGNS EFFECTIVE IN FEBRUARY

Pat Koziol will resign as Executive Director of the Hobby Industry Assn. effective Feb. 28. She leaves after almost 14 years to pursue new opportunities in the association management industry.

HIA Board President Bill Reed has appointed a search committee chaired by Jane Anne Davis (Duncan). The committee members are Michael Rouleau (Michaels), Tom Ware (BagWorks), Cindy Groom-Harry (Craft Marketing Connections), and Andrew Carter (AMACO). CLN has learned the committee will probably hire an executive search firm.

Until a replacement is hired, HIA will be operated by the board and the staff led by Lorraine Ciongoli, Anita Collins, Rick Boale, and Don Meyer.

This is the third major change in HIA's upper management in a year. Earlier this year, Susan Danker resigned as Director of Meetings and Expositions, and Susan Brandt resigned as Assistant Executive Director and Director of Communications to become Executive Director of the HIA Foundation, which runs a charity golf event prior to the HIA show in January.

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EMAIL: IN DEFENSE OF CHAIN BUYERS

(Note: Recent issues of CLN have included comments and emails from vendors complaining about buyers playing favorites, treating some vendors unfairly, etc. To present the other side, we've asked an industry veteran who has been both a chain buyer and a vendor to comment.)

Being a buyer or chief merchant can be a pain in the rear. It's a job that many aspire to, only to have a great deal of difficulty dealing with the overwhelming complexity of it.

In many ways the hassles of the job have very little to do with the merchandise itself. That's ironic, because often it's the merchandise that attracts the talented people to the job. No, the hassles come from the size of fixtures, markdown budgets, overly detailed plans poorly executed, store staff too lean to implement plans, and on and on and on.

Regarding vendors, here are some common comments and complaints from buyers:

Why do buyers favor some vendors? Because they have a history of getting things done without a big hassle. Buyers can count on them. Want to become a favored vendor? Do what you promise and have a fair price; don't be a pest or need lots of direction.

Vendors who won't take "no" for an answer.

Why don't buyers answer the phone? Imagine trying to get something done while answering 25-plus calls a day.

Vendor, keep your account information up to date. Don't ask for a buyer who doesn't buy that line anymore, or hasn't worked here for over a year!

Large vendors with several salespeople calling on the same buyer, but have difficulty giving answers to the buyer's questions.

Vendors, don't push new items if you can't fill re-orders for the items already in the line or you can't follow instructions.

Vendors very often go over the buyer's head for a variety of reasons, then wonder why the buyer might not want to deal with them.

Vendors fail to ship goods for a scheduled ad or roll-out of an important project. When this happens, the buyer looks bad. Poor results will affect the buyer's career path, how they are perceived by their peers, etc.

Vendors who set up a meeting to blindside the buyer in front of his/her boss. I bet there are many buyers who can recount stories of a lunch or trade show meeting that was used by the supplier to complain about something, and the poor buyers were blindsided.

The vendor agreed to ship according to the terms of a signed purchase order. Then the company is sold and the new owners refuse to honor the commitment. A scramble is on, because the newspaper [ad] tab is already at the printers! -- Midsize manufacturer and former chain buyer

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CAN YOUR CLERKS ANSWER THESE QUESTIONS?

Liquitex announced the winners of its Creative Sleuths contest for retail salespeople who were challenged to answer their customers' toughest Liquitex questions using their knowledge and ingenuity. Winners and their store managers were awarded American Express gift certificates.

Q. How do you recreate the look of a wood-cut block? A. Modeling paste mixed with a bit of gel medium over a hard understructure of wood or Masonite. Then add sawdust or sand medium, and carve with regular tools.

Q. How do you fix a corner of an ornate picture frame? A. Bake a mold made with modeling clay, fill it with modeling paste, allow it to harden, then glue it to the frame. Finish with a little light sanding and painting.

Q. Is it possible to create a textured ground from scratch? A. Use gesso on the canvas surface, and during the drying process, stipple or drag gel medium and Titanium White with a palette knife into the gesso until it is tactile.

Of course the clerks recommended Liquitex products when appropriate. The winners worked at Jerry's Artarama (West Hartford, CN); Alabama Art (Birmingham, AL); and Loomis Art Store (Toronto).

Retailers needing answers to similar questions, or who want to participate in this program, will receive a Liquitex Creative Sleuth package with brochures and posters, submission forms, and resource listings; call Karen Andrade at the tech support line, 800-445-4278.

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ONLINE PRODUCT PREVIEW

Westrim Crafts. Paper Bliss is an innovative line of textured, three-dimensional embellishments to suit a variety of scrapbooking, gift-trimming, cardmaking, and other papercrafting needs.

Crop-In-Style. The Stamp Store is a bag specifically designed for stampers. It takes the excellent features of the NaNavigator and redesigned them for stampers.

ColArt Americas. The Derwent 170th anniversary, limited edition Anniversary Box.

PSX. PSX Paper Designs is a new line of 60 designer scrapbook papers that are coordinated with PSX Design stickers and rubber stamps.

They join recent additions from companies such as Pulsar Paper, Candlewic, Janlynn, BabyEyelets, Sakura of America, Ranger Industries, Gerson International Joy S.A., GridArt, Wild Pony Baskets, MagEyes, McCall Pattern, DMC, Walnut Hollow, Adhesive Tech, Dimensions, Mountain Mist, Design Master, Plaid, Milestones, and Wrights. The products are in the scrapbooking, quilting, needlework, kids, basic crafts, and painting categories.

To learn more about these products and see photos, click here.

VENDORS: CLN's "Online Product Preview" will run in every issue. To learn more about how you can have your products and photos published online for six months, email Mike Hartnett at mike@clnonline.com or call 309-925-5593.

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RANDOM NOTES, RANDOM THOUGHTS

1. If I had to sum up "Email: In Defense of Chain Buyers", it would be this: Save the buyer time and money. It's exactly the same message magazine editors sent to designers at a panel discussion I moderated at the Society of Craft Designers' Educational Seminar in September: Save the editor time (and therefore, money). That means meeting deadlines, submitting clear and complete instructions, etc., just as the chain buyers want vendors to meet deadlines, keep promises, etc. And when you think about it, isn't that what we're trying to do for the consumer? Make and sell products that help the consumer save time and money?

2. Every time the Craft Yarn Council of America does something such as sponsor a Knit-Out and Crochet event or encourage a major magazine to write about knitting, I keep thinking, companies in other product categories should join together and sponsor similar activities.

3. While reading the exhibitor list for January's HIA show at www.hobby.org, I noticed what seemed to be a huge increase in the number of international exhibitors: Argentina, Australia, Austria, Brazil, Canada, France, Germany, Hong Kong, India, Italy, Japan, Korea, Mexico, Philippines, South Africa, Taiwan, Thailand, Turkey, and United Kingdom.

4. My local newspaper recently published an article about a group of poor Hispanic women who meet each Tuesday morning to knit and crochet, then donate the results to Warm Up America! and to local people even poorer than they are. Lion Brand Yarn helped kickstart the program. It reminded me that many of our stores may be missing out on a potentially large market: Hispanic women who knit and crochet. Knitting, crochet, lace-making, etc., are integral parts of many Hispanic cultures. Do we make them feel welcome and comfortable in our stores?

5. The industry grew to unprecedented levels during Pat Koziol's HIA tenure. Much of the growth was due, of course, to strong product trends such as fabric painting/wearable art and scrapbooking. But there were major accomplishments:

a) HIA's Size of Industry study. Millions of dollars poured into the industry once there were some reasonably reliable sales data.

b) HIA's European show, HIA-Euro, allowed many U.S. vendors to establish a foothold in the huge European market. The show is essentially defunct now, but it served its purpose.

c) The ongoing public relations campaign, "Crafts. Discover Life's Little Pleasures". The enormous increase in publicity the industry has received is impossible to measure in dollars, but it has helped imprint our industry in the minds of the U.S. consumer and potential investors.

d) Many companies fail because the leadership can't manage growth. Under the guidance of Pat, the staff, and the board, HIA avoided that fate. That is no small accomplishment.

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MISCELLANEOUS NEWS

SHOWS. SHOPA was slow but effective if you made connections with large retailers, exhibitors said ... The Memories Expo in Orlando attracted 1,000+ consumers, up 20%. More than 22,000 consumers attended this year's Expos. Next year's events will be in Las Vegas (Mar. 7-8), Chicago (Apr. 4-5), New Jersey (May 2-3), and Orlando (Oct. 10-11). For info, call 740-452-4541, email memories@offinger.com, or visit www.memoriesexpo.com.

STOCK. In a brochure sent to clients encouraging them to buy A.C. Moore stock, brokerage firm Adams, Harkness & Hill provided some interesting comparisons. A.C. Moore's average net sales/store is $6.1 million, compared to Michaels' $3.0 million, Jo-Ann's $1.6 million, and Rag Shops' $1.5 million. A.C. Moore led in sale/sq. ft., too: $273 vs. $187, $116, and $145 respectively. Michaels had the highest operating margin, 7.4%, compared to A.C. Moore's 4.9% and Jo-Ann's 1.0%. (Rag Shops' was not available.)

PEOPLE. M.C.G. Textiles continues to grow. President Michael Gordon hired industry veteran George Gerber as the new Sales VP. George had worked at Vogart Crafts; as an independent rep for Duncan, Aleene's, Gick, and What's New; and most recently as VP for What's New. Contact George at 909-591-6351 or email george@mcgtextiles.com ... ... Lori Heiss has been named licensing manager for Pokemon USA, Inc. where she will lead the licensing efforts for all lines of the brand's business in North America and Latin America. Most recently Heiss was an account executive at Disney Publishing Worldwide.

LAWSUIT. Wal-Mart is spearheading a class-action lawsuit by all retailers against Visa U.S.A. and MasterCard Int. The suit charges Visa and MC require retailers to accept their debit cards (for which Visa and MC charge much higher rates) in order to be able to accept regular Visa and MC charge cards. The trial is scheduled to open in April in New York City, and Reuters reports newly discovered documents make the retailers' case much stronger. Billions of dollars could be at stake.

DUCKWALL-ALCO. Sales for the quarter ended Nov. 3 declined 1.4% to $93.4 million; same-store sales fell 3.4%. Net earnings increased 14% to $469,000, thanks to higher margins. The company operates 265 discount and variety stores in 21 Midwestern states.

SCRAPBOOKING. Annie's Scrapbook Garden will open 15 stores in the Dallas area in the next two years, Craftrends reported. The flagship store opens in Plano next May and the others -- franchises -- will be open by Christmas, 2004. There is a website under construction at www.anniesscrapbookgarden.com. Email annie@anniesscrapbookgarden.com.

WAL-MART. Approximately 100 rallies were held in 40 cities the Thursday before Thanksgiving to protest Wal-Mart's treatment of employees, the Associated Press reported. The events were sponsored by the Commercial Workers Int. Union and joined by more than 120 non-profit groups trying to encourage the discounter to increase employee wages and benefits.

GLASS. The Art Glass Assn. (formerly the Art Glass Suppliers Assn. Int.) elected three new board members: Craig Bradley (Hoevel Mfg.), Jeff Vail (Plum Gully Stained Glass), and Nancy Willimon (St. Louis Stained Glass). These new members will serve through July 2005 ... ... Offinger Management, which manages the AGA and its annual show, announced a new staff: Exec. Director Marrijane Jones, Asst. Manager Rise Fulmer, and Jane Miller, Betty Westbrook, and Michele Prang ... The 2003 Art Glass Show is July 18-20 in Chicago, in conjunction with the ACCI show. Call 888-866-2472 or 740-452-4541, or visit www.agsa.org.

PEOPLE. Sales/marketing exec with extensive experience in ribbon, craft, floral, and retail packaging products seeking a career opportunity. For more info call Mike Hartnett at 309-925-5593 or email mike@clnonline.com.

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BUSINESS PROFILE: ACCI

The Association of Crafts & Creative Industries is a non-profit trade organization with nearly 6,000 members in 40 countries. Membership is open to manufacturers, retailers, distributors, wholesalers, designers, teachers, and other creative industry professionals.

ACCI's mission is to provide innovative opportunities for the exchange of ideas, goods, and services to grow the crafts and creative industries. This is accomplished by providing its members with a continuous flow of information, education, and effective business forums such as the annual major trade show in late July.

Information is disseminated throughout the year via the ACCI website, mailings, and press releases. Popular website installments have included interviews and a panel discussion transcript featuring buyers and executives from major chains and independents. Among the topics covered: what attracts buyers to an exhibitor's trade show booth; buyers' expectations and criteria for buying from vendors; buying schedules, tactics, and goals; and thoughts on product pricing, kids crafts, and kits versus open stock.

Recently, ACCI launched a free online retailing seminar series. Accessible 24 hours a day, seven days a week, this convenient learning tool provides quick-read lessons on everything from motivating employees to building better merchandise displays. New seminars are added to ACCI's website every few weeks.

ACCI's education program is the largest in the industry. More than 200 hours of "Mega" sessions and technique classes are offered for retailers, designers, teachers, and vendors at the annual trade show. In 2002 ACCI introduced the Retail Summit, an intensive, all-day event featuring seminars delivered by some of the nation's most celebrated retailing experts. The response was so overwhelming, excerpts from the 2002 Summit are being posted on the ACCI website this spring. In addition to unsurpassed education opportunities, the ACCI show provides the craft and creative industries' largest mid-year forum for conducting business. More than 8,000 professionals from around the world attend to see nearly 1,200 exhibits showcasing the newest and best products and services in hard and soft crafts, floral, home decor, scrapbooking, gifts, garden, art materials, framing, and more. Recent interviews with chain and independent retailers indicate that summer is a critical buying time, and the ACCI show provides the environment they need to keep their inventories fresh, updated, and ultimately profitable.

To supplement the physical trade show each July, ACCI is launching the industry's first virtual trade show. Accessed via the ACCI website, this ground-breaking business forum will allow vendors to display their products, programs, and services to buyers, designers, and teachers year-round.

ACCI yearly membership dues range from $75 to $150 depending on business type -- a small investment for invaluable, year-round benefits.

ROLODEX. Marrijane Jones is the Executive Director. ACCI, 1100-H Brandywine Blvd., P.O. Box 3388, Zanesville, OH 43702-3388. Call 740-452-4541, email acci.info@offinger.com or mjones@offinger.com, or visit www.accicrafts.org.

Note: CLN will include one "Business Profile" in each issue. The company can be a manufacturer, retailer, service company, trade association, etc. All profiles are archived online for one year. To read profiles published in previous issues, click on the "Business Profile Archives" button. To learn how your company can be profiled, call Mike Hartnett at 309-925-5593 or email mike@clnonline.com.

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THE CREATIVE NETWORK: JOB OPENINGS

To see a sampling of the current job openings and to contact The Creative Network, click on the "Jobs" button in the left hand column.

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THE CLN RETAIL INDEX

A. C. Moore (ACMR). Last*: 14.17 ... Change**: -0.83
Hancock Fabrics (HKF). Last*: 14.88 ... Change**: +0.58
Jo-Ann Stores (JAS.A) [a]. Last*: 24.37 ... Change**: +0.60
Michaels (MIK). Last*: 37.65 ... Change**: +7.11
Rag Shops (RAGS). Last*: 3.71 ... Change**: -0.57
Wal-Mart (WMT). Last*: 53.90 ... Change**: -1.59
CLN Retail Index. Last*: 148.68 ... Change**: +3.7%
Dow Jones Index. Last*: 8,896.09 ... Change**: +3.7%
*Nov. 29 ** from Nov. 15 [a] voting share Prices are exclusive of dividends

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THE PRICE OF PAINT

There's a humorous email going around that's a satire on airline prices. It raises the question, what if airlines sold paint the way they sell tickets? For example, a consumer calls the airline and asks for the price of a gallon of paint. He's told it costs $12 to $200 a gallon, depending on if he's going to paint over a Saturday. I've adapted it for the craft industry:

"Customer service? I'd like to know the price of your paint."
"Well, the suggested retail price is $1.79."
"So that's the price?"
"Well, no. That's the suggested price."
"Does anyone follow your suggestion?"
"Well, no. Everyone sells it for less."
"So what IS the price?"
"Well, it depends on where you live."
"Where I live!?! What do you mean?"
"Well, if you live in the Northeast, you pay less."
"Why? Is it different paint?"
"Well, no."
"SO WHY IS THE PRICE DIFFERENT FOR THE SAME PAINT?!?"
"Well, it's a more competitive market in the Northeast."
"Oh. Maybe I'll try needlework. What's the price of your kits?"
"Well....."

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REMINDERS

1. For more information on how your business can be the subject of a "Business Profile" or have products/photos included in the "CLN's Online Product Preview, call Mike Hartnett at 309-925-5593 or email mike@clnonline.com.
2. Paid subscribers are invited to have their website evaluated by Lynn Carlisle of Carlisle Communications. She'll check the site and provide a confidential assessment and suggestions for improvement. Just email mike@clnonline.com or ljc@carlislecommunications.com.
3. If you want a hard-copy of this issue, click on "Printer Friendly version".
4. If your company is a paid subscriber, everyone in the main office is welcome to register, free. Just click on "Current Subscribers Click Here To Register."
5. If you want to recommend CLN to a friend, use the "Tell Your Friends" box on the home page.
6. Creative Leisure News is published on the first and third Mondays of each month. Your next issue will be Monday, December 16.

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