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Creative Leisure News
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Date: January 6, 2003 TABLE OF CONTENTSCOMMENTARY: THE STATE OF THE INDUSTRYHow quickly things change. Two months ago, if I'd been asked to predict the atmosphere at the January trade shows, I would have said, "Great!". The retailers were having an excellent year and would be coming to the shows with optimism -- and a solid open-to-buy budget. Have you noticed how, when buyers come to a show in a good mood, pretty soon the exhibitors are in a good mood, too?Oops. First, Halloween was very disappointing. Michaels reacted quickly and cut way back on orders, which caught many vendors surprised and overstocked. Then MJDesigns filed for bankruptcy again. Then Christmas was worse than expected. The omens aren't good, either. Wall Street just finished its first consecutive three-year decline since 1939-1941. The year ended with reports of a very sharp drop in consumer confidence. Oil prices are at their highest in two years, and will spike higher if the U.S. invades Iraq. Then you add the highest unemployment rate in eight years, cash-strapped state governments cutting services and/or raising taxes, a burgeoning federal debt, and North Korea preparing to make more nuclear bombs. Historically, consumers turn to crafts during hard or uneasy times, but they'd already turned to crafts after 9/11. So retailers will be cautious and may ask vendors for margin help or to take back some unsold goods. That for sure will ruin the vendors' mood. I think our industry has come down to earth after a great two-year run. Now we're not on the precipice of a bad year -- just what used to be a normal one. Note: Retailers, if you want to get a head start on planning your HIA schedule, or vendors, if you want to check out your new competition, click on the HIA New Exhibitors button in the lefthand column, or click HERE. There you'll find names, product lines, url's, email addresses, and booth numbers of the new exhibitors A-P who have working website. We'll be adding Q-Z shortly.
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THE 2002 CRAFT STOCK REPORTIt was an excellent year -- until the fourth quarter. CLN's Craft Retail Index rose 55.7% while the Dow sunk 17.5% -- its third consecutive negative year. The biggest winner was Jo-Ann's, whose stock more than doubled (223.5%) when investors realized the company was on the way towards solving its computer and distribution problems.A.C. Moore and Michaels split their stocks and would have shown almost as strong gains as Jo-Ann's if not for Wall Street's pullback of retailers. Still, Michaels gained 86.3% while A.C. Moore was up 14.8% for the year. Rag Shops (18%) and Hancock (16.8%) both posted nice gains. Except for the bankrupt Ames chain, Wal-Mart posted the smallest gain, 13.5% of the CLN Index stocks. For Martha Stewart, 2002 was not a good thing. Her stock dropped 41.5%, the government was still investigating her alleged insider trading deal with Imclone, tv ratings were slipping, as was her magazine's circulation, and her major retail client, Kmart, showed no signs of recovering. Meredith rose 17.5% for the year while Primedia dropped 51.4%. Both publish industry-related magazines. The fourth quarter was the culprit as investors turned against almost all retail stocks. Wal-Mart, +2.6% ... Hancock, -5.6% ... Jo-Ann's, -18.1% ... Michaels, -31.56% ... Rag Shops, -39.6% ... A.C. Moore, -39.8%. Collectively, these six retailers' stocks dropped 17.9%, while the Dow actually gained 9.9%.
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NEWS FROM JO-ANN'S1. Justin "Freddy" Zimmerman, one of the company founders, Sr. VP, and member of the board of directors, passed away at the age of 90. He and his wife, Alma, were important members of the leadership team for more than 60 years. Health problems forced his retirement two years ago, but he remained a great ambassador for the company. Jo-Ann's started as a single shop in Cleveland in 1943.2. Valerie Gentile Sachs was named Exec. VP, General Counsel, and Secretary. She had been general counsel and chief legal officer for Marconi PLC, a global telecommunications equipment company in London. 3. Working with Service Management Group, a retail research and consulting firm, Jo-Ann's is expanding its F.A.S.T. customer service model to include store measurement and reporting based on customer satisfaction survey results. "F.A.S.T. enables Jo-Ann to measure and reward our stores' ability to offer customers a friendly greeting, ask what they are making to ensure they have everything they need, provide a speedy checkout, and thank them for their business," says Exec. VP of Operations Michael Edwards. The F.A.S.T. initiative is being implemented in tandem with Project A.C.E., a store productivity and standards model. The F.A.S.T. measurement survey asks customers to rate their Jo-Ann shopping experience on a 5-point scale, with "5" scores representing "Highly Satisfied." Scores are summarized in real time and provide reporting focused on the percentage of "Highly Satisfied" ratings received.
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CLN'S ONLINE PRODUCT PREVIEWThe following are the latest additions to our new product section.S&S Worldwide. Ten new holiday/seasonal additions to the Gee-Perz! line of kits for groups of kids. Jack Dempsey Needleart. The new line of pillows includes a tooth fairy pillow, a ring bearer/wedding pillow, and a birthday pillow. The section already includes photos and new product info in the scrapbooking, quilting, sewing, needlework, kids, basic crafts, and painting categories. To read about these products, and see photographs, click HERE.
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NOTE TO VENDORS: PRODUCT PR & SELL SHEETSCLN's next issue, January 20, is your last chance to get your new product information and photos in front of the industry's most influential buyers before the HIA show. To be included in the issue's "Online Product Preview" -- and keep your product info online for six months -- call Mike Hartnett at 309-925-5593 or email mike@clnonline.com.In our last issue (available by clicking on the "CLN Archives" button) we gave some tips to exhibitors to maximize their trade show investment. Lynda Musante, president of Nifty Designs and of the ACCI Board of Directors, and on the board of the Society of Craft Designers, emailed us with suggestions on maximizing the value of exhibitors' sell sheets. Make sure your company name, address, phone number and email/website is listed. Remember, retailers must sift through an enormous amount of paper, so include a photo or line art to be a visual reminder of your products. Boldly list your booth number: retailers often walk the show and then return to place orders. Make it easy for them to find you! If you only sell through distributors, list them and their booth numbers on the sell sheet. Post that information in your booth for those times when your booth personnel are busy. (For the same reason, post show special details and when new products will be available for shipping.) If you have show specials, provide all details and requirements involved for making the purchase: new account information, credit references, opening order amounts, etc. Be creative with your show special -- free shipping is becoming an industry standard. If you have make-it/take-its or demos, make sure your demonstrator has sell sheets to hand out and understands the offers that are listed on the sheet. Demos and make-it/take-its can be a double-edged sword. While everyone wants to see what's going on at a busy booth, a large crowd can discourage a retailer from placing an order. Insure that your booth setup accommodates all the activity without blocking retailers from talking to your sales staff. Note: Lynda has extensive experience as a consultant, designer, product manager, author, etc. To contact Lynda, call 804-354-6456 or email niftydsgnr@aol.com.
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RETAILERS: BE CAREFUL WHAT YOU WISH FORSome large retailers have dilemmas (whether they realize it yet or not) that can be classified in the "Can't have your cake and eat it, too" file:A. They don't want to deal with so many vendors; understandable (fewer phone calls, less paperwork, etc.), but then entire departments become dependent upon a vendor or two. If the remaining vendors then have problems (e.g., a major ribbon factory burned to the ground a few years ago), where does that leave the chain? B. If clerks spend less time changing departments and endcaps, they have more time to help customers. But fewer changes mean fewer new products for the consumer to see and buy. C. Some retailers don't want vendors selling direct to consumers online, even if the e-commerce customer is paying the suggested retail price and shipping costs for products the retailer doesn't carry. But if a vendor can increase profits by selling that way, there's more money for better deals for the retailer and for new product development. D. Retailers want the absolute lowest price from vendors. (Ames was a classic example.) But if the retailer then has problems and turns to the vendors for help, the vendors have nothing left to give.
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EMAIL: HOW THE INDUSTRY HAS CHANGED(Note: CLN was talking to a longtime industry veteran who mentioned that the industry had changed a lot in the last few years. We asked him to tell us how he thought it had changed, and he emailed this response.)First, couch this all by my admitting that I'm just getting old. Consolidation, both in terms of buyers and sellers, has changed our industry and, in my opinion, not necessarily for the good. It has taken a lot of the fun out of our industry. Buyers: Fewer retailers equals less diversity. Remember that "special" craft store that you knew about, heard about, went to see? Mine was Calico something-or-the-other. Fewer (and now bigger) retailers have caused less focus on consumer (or clerk) education. Fewer retailers means more "buying power" (read "lower prices") but no one asks about marketing programs anymore. Price has always been and remains the greatest enemy of marketing. The money being made on the retailer side is growing and few manufacturers have enough residual cash to do anything to drive consumers back to the stores for more purchases. By the way, it seems that in the past large and small retailers were "real" people, not boardroom types. People who shook your hand or called you back. And there was loyalty to vendors, too. Jack Parker [CEO of A.C. Moore] used to see me in the lobby and after greeting me, he would say, "You're not here trying to sell us X are you? Because we've been buying that from Y for years and they're a good company." I hated not selling him X, but respected the loyalty he showed to his supplier. Consolidation of manufacturers, importers, and wholesalers has also homogenized our industry. I remember when one distributor had a line of paint or some key line that other distributors did not have. In those days, the "have-nots" would try harder. New products became new reasons for consumers to craft, not excuses for other manufacturers to copy. -- Large manufacturer (Note: How to you think the industry has changed? It's certainly bigger -- more consumers are crafting, sewing, scrapbooking, etc., than ever. Send us your thoughts -- on or off the record. Email mike@clnonline.com or call 309-925-5593.)
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RETURN ON INVESTMENT AND DESIGNER RELATIONS(Note: The following piece was written by artist/author Tera Leigh)The law of supply and demand has put many craft designers at a disadvantage. Manufacturers and publishers know there is a sea of hungry young designers willing to work cheap, so why pay more? While, as an industry, we need to continue to develop new talent, the industry's attitude towards "dispensable designers" disregards the marketing value an experienced designer provides, and the investment a company has already made (endorsement fees, expenses, etc.) in an established designer's career. From a marketing perspective, many companies may do better to co-brand with designers with established names to increase the ROI on their marketing dollars. Rob Frankel of Frankel & Anderson Marketing says, "Branding is about getting your prospects to see you as the only solution to their problem." That is where a relationship with a designer (or designers) to build brand loyalty is a viable marketing model. Milton Kotler of Kotler Marketing says there are two types of celebrity branding, "Star" and "Homemade." The craft industry has created many "homemade celebrities" and a few companies have been smart enough to develop co-brand relationships with them. This co-branding is especially important in a market dominated by women because they trust relationships. They "know" Carol Duval, Priscilla Hauser, Donna Dewberry, and Sue Scheewe. That is why products mentioned or recommended by these artists usually sell and sell well! When a book comes out from a new author, the publisher must sell both the book and the author's credibility. An established artist already has that credibility, so the publisher's marketing dollar goes farther. Established artists bring other benefits: They have relationships with magazine editors and TV producers, can write instructions and develop "publishable" projects, and understand the importance of keeping their names, and therefore your products, in the public eye. With a co-brand relationship, each time they are published, your company benefits. Unfortunately, because of the lack of manufacturer relationships (and often respect), experienced designers are leaving crafts for more profitable industries, such as home dec licensing. When an experienced designer leaves, there is a hidden cost involved to develop name recognition for a new designer. The new designer must be published many times (while being paid endorsement fees). That means less ROI for the manufacturer until the name carries the same sort of credibility as the designer who had left. Manufacturer endorsement programs that pay the same amount -- without consideration to designer experience or publication circulation -- are a good example of the underlying problem: many manufacturers and publishers do not understand the value of an established designer's loyalty to their company's bottom line. It isn't enough to pay an endorsement fee or royalty. Manufacturers and publishers must recognize the value of the established artist and develop relationships to ensure their continued loyalty and presence in the industry. After all, you never know who will be the next Priscilla or Donna. (Note: Tera Leigh is an artist and author of The Complete Book of Decorative Painting (North Light Books). (See BOOKS in "Miscellaneous News," below.) Her new book, How to be Creative if You Never Thought You Could (North Light Books), will launch at this month's HIA show. She has taught new media marketing for UCLA and Cal State Long Beach Extension. Contact her at tera@teraleigh.com or visit www.teraleigh.com.)
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RANDOM NOTES, RANDOM THOUGHTS1. During past Christmas seasons, FloraCraft has made sizable sales in ways that have nothing to do with florals or crafts. For example, the company sold huge amounts of its ground-up Stryrofoam brand plastic foam to Pendleton, IN for the city's annual holiday festival. The festival needed snow, and the real stuff was nowhere around.It made me wonder where else, besides our retail stores, our manufacturers sell their products. (I know of one paint brush company that discovered one of its distributors was selling a very soft brush to massage parlors.) For example, MagEyes makes a special anti-static magnifier that does not allow a static charge -- and sells it to computer chip manufacturers who use it in their "clean rooms." (For more on MagEyes, click HERE. Vendors, do you sell your products to non-craft customers? Retailers, do you sell supplies for non-craft uses? (I know of two stores that have strippers as good customers -- feathers, beads, etc.) Tell us your story. Call Mike Hartnett at 309-925-5593 or email mike@clnonline.com. 2. Kmart officials announced they wanted to "whittle down" their $70 billion debt to about $10 billion. What do you bet it will be vendors who get "whittled"? 3. Two exceptions to the gloomy December sales picture were OfficeMax and J.C. Penney, who discounted early and heavily. Other retailers will notice this and probably copy the strategy next season -- and try to maintain their margins by putting more pressure on the vendors. 4. I've received a number of comments about Craftrends publishing an upbeat profile of MJDesigns in the December issue, which arrived in subscribers' mailboxes about the same time the chain filed for bankruptcy. Don't think too harshly about the author and editor, Bill Gardner, who's been reporting on the industry for years. And I don't think MJD officials were lying to Bill at the time. Instead, it's an example of the inherent problems of trade magazines reporting the news. The interview probably occurred in October, long before MJDesigns' investors suddenly pulled the plug. But the article had to be written, edited, laid out, approved, placed in the issue, printed, and mailed. All of that takes a lot of time, even in today's fast-paced world. It's just another example of how quickly the world changes.
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MISCELLANEOUS NEWSSPIRIT OF THE SEASON. Peoria, IL police were called to the local Wal-Mart to break up a fight between a disabled man and a bell ringer for the Salvation Army. They had argued and the bell ringer hit him on the back of the head, which started the fight.ACQUISITION. The assets and all five product lines of Accents Unlimited were purchased by DHI Acquisition, dba Today's Design House. Mike Kuenn, VP of Sales and Marketing and a 28-year veteran with Accents, has been retained as have other key personnel. Today's Design House has 25+ years of importing experience; officials say that will help make Accents more competitive in all product categories. Accents' offices have moved to DHI's facilities: The address is 5205 W. Donges Bay Rd., Mequon, WI 53092. Email mkuenn@todaysdesignhouse.com. The phone number remains 800-344-3020. STORES, I. FAO teetered on the brink of bankruptcy and announced it will close as many as 70 stores, including 55 Zainy Brainy stores, which the company bought just two years ago. (Comment: Sounds like Ames buying the Hills chain and then....) The chain's lending group agreed not to take action regarding the company's credit facility until at least this Friday. STORES, II. In a follow-up interview with Craftrends, MJDesigns CEO David Eisenberg said if MJD can't find other financing very soon, it may have to file for Chapter 7 (liquidation). MJD reported debts of $10+ million, including $2.9 million owed to at least 20 vendors. Eisenberg said the bankruptcy filing will allow MJD to pay its vendors equitably. STORES, III. We've heard Michaels will open four Village Crafts stores this month and next -- in areas currently served by stores that are members of the Sierra Pacific Craft group. ROLODEX. Grace Publications has moved: 605 Wesinpar Rd., Johnson City, TN 37604. 423-434-1983; fax 423-434-2993. The website, www.gracepublications.com, and the emails, randy@gracepublications.com and nancy@gracepublications.com, remain the same. BOOKS. The Dec. 15th edition of The American Library Association's Booklist named The Complete Book of Decorative Painting by Tera Leigh as one of the "Top 10 Craft & Hobby Books" of 2002. Booklist writes, "Leigh takes the world of folk-art painting, such as tole and rosemaling work, and goes beyond faux finishes to include brushstroke techniques and realistic interpretations of nature and people. This is a bona fide reference on the art." ACCI. Newly elected to serve on the Board of Directors: Dave Saks, General Manager of Herr's, and Jeff Gerstel, President of Rag Shops. Re-elected to serve as Board officers: Lynda Musante of Nifty Development Corp. as Chair and Craig Zimmerman of Zim's as Secretary. Re-elected to serve as a Director on the Board is Tony LaSpada of Activa Products. (For more on ACCI, click HERE.) ELECTION. Editors Karen Ancona (CNA) and Bill Gardner (Craftrends) and Robert Workman (president of Provo Craft) were elected to the HIA Nominating Committee. Also elected as alternates are Adrian Taylor (Ben Franklin Crafts) and Carol Rice (Craft Menagerie). They will be joined by three members of the Board of Directors who will be elected during the HIA show. OFFICERS. New leadership at the Society of Craft Designers: Elected to the board are Dorothy Egan, Andrea Rothenberg, Kathy Wegner, and Lynda Musante. Continuing members are Barbara Matthiessen, Fran Rohus Morgan, and Linda Wyszynski. The officers are President Tracia Williams, President Elect Barbie Vasek, Secretary/Treasurer Beth Wheeler, and Immediate Past President Barbara Swanson. (For more on SCD, click HERE.) JOB OPENING. FloraCraft is looking for an experienced National Sales Manager calling on wholesale florists. Must have floral background and be willing to locate in Michigan. Call Jim Scatena at 231-843-3401 or email jscatena@floracraft.com. (For more on FloraCraft, click HERE. TNNA. The San Diego show Jan. 11-13 will have 240 exhibitors in 565 booths. Call 740-452-4541 or 740-455-6773; email tnna.info@offinger.com; visit www.tnna.org. TAXES. Now that 2003 is here, people who are self employed can deduct 100% of their health insurance premiums. PEOPLE. Former HIA staffer Anita Collins has rejoined the staff as Director of Member Programs and Services. SCRAPBOOKING. The December 9 issue of People included a profile of Lisa Bearnson, Creating Keepsakes' founder and editor. CONDOLENCES. Our sincere sympathies to the family of Betty Auth, who passed away Christmas eve morning. Her book, Stamping Tricks for Scrapbooks, was published by Rockport Publishers, and she was a beloved member of the Society of Craft Designers. Condolences can be sent to her husband John, in care of Garden Oaks Funeral Home, 13430 Bellaire Blvd., Houston, Texas 77083.
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BUSINESS PROFILE: KRYLONFrom paper arts to plastics, Krylon is introducing paints and coatings consumers will label "must-haves" for their next project. "We have several amazing new products this year, and we've also retooled our existing product line,' says Michelle Gregory, Krylon Product Manager. "Innovation never stops at Krylon, because we understand that in this creative marketplace, new ideas generate sales."Krylon is the nation's leading spray paint manufacturer and is also number one in consumer brand recognition. To maintain this edge, the company supports an active print and tv ad campaign. According to Gregory, the 2003 marketing program also includes media relations and project sheets and books, all designed to generate consumer interest and sales. "Of course, we know our customers need critical support in other areas, too, and we routinely develop planograms and actively offer category management." Here's a preview of Krylon's HIA 2003 show lineup (Booth #2936): New for the paper arts market: Preserve It! is a photo and paper protectant that more than doubles the life of digital prints ... Make it Acid-Free! is a finish that neutralizes acids that can deteriorate paper mementos. Textured Elegance is a textured finish with ridges and crevices reminiscent of a rugged landscape. Magnetic Paint is the first magnetic primer available as an aerosol. Krylon Fusion for Plastic bonds securely to plastic materials without sanding or priming. After a preview at the National Hardware Show in August, Krylon Fusion has already earned several, national innovation awards. Krylon is reintroducing Make It Crackle!, a two-step crackle finish now available with separate, mix-and-match bases and topcoats in updated colors. Make It Pearl! is now a sheer, shimmering topcoat that can be applied over any surface. Krylon's flagship Interior/Exterior line has an all-new and updated color palette, including twelve Whisper Whites. All Krylon products will have new, inspiring graphics that visually demonstrate how the products work. Krylon was founded in 1947 by Howard Kester, owner of Foster & Kester in Philadelphia. The new company sold a brush-on acrylic coating used by artists. The Krylon name is an adaptation of Nylon, which was introduced around the same time. Since 1965, Krylon has been the largest U.S. producer of aerosol paints. Cleveland-based Sherwin Williams, founded in 1866 as a producer of paints for carriages and buggies, purchased Krylon in 1990. Sherwin Williams (NYSE:SWH) is one of the world's leading companies engaged in the manufacture, distribution, and sales of paints and coatings. Today, Krylon offers a complete line of artist sprays, adhesives, metallics, glass finishes, Fun Finishes, Fabulous Finishes, hobby paints and general-purpose paints. State-of-the-art manufacturing facilities are located in Bedford Heights, OH; Holland, MI; Elk Grove, IL; and Ennis, TX. KEY EXECS. Michelle Gregory, Product Manager ... Hugo Sandberg, Category Dir. ... Pat Macko, VP/Marketing ... John Gayhart, National Sales Manager ... Dan Rea, Dir. of Sales. ROLODEX. Krylon, 101 Prospect Ave. NW, Cleveland, Ohio 44115; 216-515-7693; fax 216-515-5493; email magregory@sherwin.com; visit www.krylon.com. Note: CLN will include one "Business Profile" in each issue. The company can be a manufacturer, retailer, service company, trade association, etc. All profiles are archived online for one year. To read profiles published in previous issues, click on the "Business Profile Archives" button. To learn how your company can be profiled, call Mike Hartnett at 309-925-5593 or email mike@clnonline.com.
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THE CREATIVE NETWORK: JOB OPENINGSTo see a sampling of the current job openings and to contact The Creative Network, click on the "Jobs" button in the left hand column.
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THE CLN RETAIL INDEXA. C. Moore (ACMR). Last*: 13.25 ... Change**: -1.60Hancock Fabrics (HKF). Last*: 16.01 ... Change**: -0.18 Jo-Ann Stores (JAS.A) [a]. Last*: 22.92 ... Change**: -2.36 Michaels (MIK). Last*: 31.77 ... Change**: -2.03 Rag Shops (RAGS). Last*: 3.00 ... Change**: -0.52 Wal-Mart (WMT). Last*: 50.00 ... Change**: -0.53 CLN Retail Index. Last*: 136.95 ... Change**: -5.0% Dow Jones Index. Last*: 8,601.69 ... Change**: +2.0% Jan. 3 ** from Dec. 13 [a] voting share Prices are exclusive of dividends
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MOMENTS IN HISTORY: WHY HIA'S IN ANAHEIM(Note: This is the beginning of a series on important events that will be published sporadically in future issues of CLN.)Why is the Hobby Industry Assn. having its big show in Anaheim this January? Who thought of the idea of exhibitors sponsoring "make-it/take-it tables" in their booths? The answers in part go back the great Chicago blizzard in the late 1960's. In the 1940's, 1950's, and 1960's, HIA was dominated by hobby companies (model railroads, plastic models, radio controlled cars, etc.), and held the show each January in a downtown Chicago hotel. In 1967, exhibitors and a few retailers had arrived -- and the greatest blizzard in Chicago's history arrived shortly thereafter. The city was paralyzed. Nothing moved and the show was a disaster. Most buyers ouldn't get into the city, and the exhibitors couldn't get out. People were trapped in the hotel. Among the people roaming the hotel was Jack Wax, the editor of a trade magazine, Profitable Hobby Merchandising, which later became Profitable Craft Merchandising and eventually was sold and merged into Craftrends. Jack came up with an idea: since the exhibitors had nothing else to do, why not set up a little table, and with the products they brought to the show, teach a little project to the few stranded buyers? Jack probably got the idea from Aleene's Craft Caravan, her traveling consumer craft show. That, at least according to industry lore, was the beginning of the make-it/take-it tables at trade shows. And after the show, the HIA board thought, "Hmmm, maybe having a show in the worst part of winter in Chicago isn't such a good idea." Brilliant conclusion, eh? The industry's retailers were almost all small independents in those days, so the board decided to move the show around the country. That way, in any given 3-5 year span, the show would be within driving distance of just about every retailer. The show moved to Houston, Dallas, Las Vegas, Atlanta, St. Louis, San Diego, San Francisco, and Washington, D.C. The board did try Chicago again in the mid 1980's, and it was another disaster. The show will continue moving throughout this decade: 2004 in Dallas ... 2005 in Atlanta ... 2006 in Las Vegas ... 2007 in Anaheim ... 2008 in Atlanta ... 2009 in Anaheim. (Yes, you have to reserve these convention centers that far in advance.)
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REMINDERS1. For more information on how your business can be the subject of a "Business Profile" or have products/photos included in the "CLN's Online Product Preview, call Mike Hartnett at 309-925-5593 or email mike@clnonline.com.2. Paid subscribers are invited to have their website evaluated by Lynn Carlisle of Carlisle Communications. She'll check the site and provide a confidential assessment and suggestions for improvement. Just email mike@clnonline.com or ljc@carlislecommunications.com. 3. If you want a hard-copy of this issue, click on "Printer Friendly version". 4. If your company is a paid subscriber, everyone in the main office is welcome to register, free. Just click on "Current Subscribers Click Here To Register." 5. If you want to recommend CLN to a friend, use the "Tell Your Friends" box on the home page. 6. Creative Leisure News is published on the first and third Mondays of each month. Your next issue will be Monday, January 20.
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