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Date: November 17, 2003
Vol. VII, No. 22

Printer Version

TABLE OF CONTENTS

bulletCommentary: Read This Letter!
bulletNew Columns This Issue
bulletWal-Mart Stumbles?
bulletACCI, HIA Slate Board Members
bulletBecoming a QVC Vendor: An Insider's View
bulletOctober Sales: Mixed
bulletTNNA To Launch Consumer Outreach Program
bulletRandom Notes, Random Thoughts
bulletMiscellaneous News
bulletBusiness Profiles/Product News
bulletThe Creative Network: Job Openings
bulletThe CLN Retail Index
bulletJohn F. Kennedy
bulletReminders

COMMENTARY: READ THIS LETTER!

Please, if you don't read anything else in this issue, click on Business-Wise in the left-hand column and read Fred Zerull's letter about how he changed his business. Fred is 71 years old and has recently re-invented his retail store - again. I've been reading letters to the editor for almost 25 years, and Fred's is the most interesting, thought-provoking letter I've ever read.

The letter affected me so much, probably because it touches on so many issues that we've raised in recent editions of CLN: the changing nature of our industry, adopting new survival strategies for your business, what's happening to "crafts," a general craft store vs. a specialty store, the loss of good paying jobs to the Orient, etc. Fred's letter hits on all these issues.
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NEW COLUMNS THIS ISSUE

Business-Wise. How and why a Ben Franklin craft retailer changed into a group of specialty stores.

Category Reports. Thought-provoking letters from readers explaining why quilting continues to grow while many needlework shops ....
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WAL-MART STUMBLES?

Wal-Mart CEO Lee Scott said the holiday season won't be so great, after the discounter missed analysts' estimates for third-quarter profits, Reuters reported. The holiday season will be better than last year, but only because last year's holiday sales growth was the lowest in 30+ years.

"I don't think consumer spending is slowing, but I also don't see the strength that many of you in the investment community appear to see," Scott said.

The third-quarter earnings of $2 billion ($0.46/share) were up 19.9%, but missed Wall Street expectations by a penny. It was the first time the company fell short of analysts' quarterly earnings estimates since October, 1996. It was also the first time in eight quarters that the gross profit margin had declined.

Revenue rose to $62.48 billion from $55.24 billion a year ago. The U.S stores/supercenters division saw same-store sales rise 5.7%, but it was due in part to serious cuts in August when the discounter was clearing out summer merchandise.
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ACCI, HIA SLATE BOARD MEMBERS

The nominating committees for both organizations announced the following slate of candidates. If the proposed ACCI/HIA merger goes through, members of both boards will serve on the board of the new association, the Craft & Hobby Association.

ACCI. Nominated for a second three-year term are manufacturer Jim Scatena (FloraCraft), independent retailer Emma Gebo (Crafts & Frames), and manufacturer Marla O'Dell (Syndicate Sales). Nominated new directors are distributor Craig Curtis (Petersen-Arne), independent retailer Larry Olliges (Dee's Crafts), and chain retailer Michael Rouleau (Michaels). ACCI members will vote in December.

HIA. Nominated for a second three-year term is mail order supplier Theodore Hesemann (Herrschners). Nominated to a first three-year term after having completed two years on the board due to resignations are service supplier Cindy Groom-Harry (Craft Marketing Connections) and manufacturer Jane Anne Davis (Duncan). Nominated to a first three-year term are manufacturer Terri Clair (EK Success) and Carolyn Schulz, European Sales/Customer Service Manager for The Beadery. The election will take place during the annual business meeting at the HIA show in February.
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BECOMING A QVC VENDOR: AN INSIDER'S VIEW

(Note: Ellie Joos has extensive experience representing products on QVC. CLN asked her to report on her experience pitching a product to the network.)

This past summer, I, along with 1,200 other enthusiastic potential vendors, traveled to West Chester, Pa. in the hopes of catching the eye of a QVC buyer and coming away with a purchase order for products to sell on this shopping network that grossed $4.4 billion last year.

Vendors traveled from far and wide, some from as far away as California, to take part in this event, referred to as "the American Idol of Entrepreneurs" by USA Today.

Talk about organized chaos! All the vendors were required to register ahead of time by email and were assigned a time to appear for their 10-minute product pitch to the buyer.

OK so far. However, when I arrived, I soon learned that my 2 pm time was pushed back to 3 pm. I was given a folder and told to wait in the food area QVC had set up for the event, or go to the company store and return in about an hour.

Upon returning, all of the vendors with the 2 pm appointment were given a table in a specific area depending upon the product (i.e., skin care, toys, home, gift, etc.).

I had not been able to attend the orientation the night before because I have been busy selling another product on QVC since the beginning of the year. If I had, I would have learned that I should not expect any reactions from the buyers who may stop by my table; they would simply ask some questions about the product. All potential vendors would be notified by email at the end of the month if they were moving on to the next phase.

I was informed of this by another potential vendor who had attended the orientation. I was very pleasantly surprised then to receive attention from several buyers, including the buyers from QVC in the United Kingdom. At one point, one of the gift buyers took my folder from me; that's a signal that you are now done and may leave.

Several weeks went by and sure enough, QVC sent out emails informing participants that they had been approved or, in most cases, had been rejected.

According to INC. magazine, "QVC pursued 16% of the products from the West Chester cattle call." The product I presented was lucky enough to move on to the next step, meaning there were numerous forms to complete, and the product had to be sent to QVC's quality assurance department for evaluation before final approval.

As of this writing, we are waiting with fingers crossed that our product will earn the QVC stamp of approval.

If you are a vendor who believes you have a product that is unique, demonstrates well, solves problems, and has value and broad appeal, QVC may be a sales venue to consider. After all, QVC introduces 250 new products a week and ships to a customer database of 6,800,000 addresses. Often, a product that was on QVC will then catch the eye of buyers from the traditional retail marketplace.

For more information about becoming a QVC vendor, go to www.qvc.com and then click on "Become a Vendor" and follow the instructions. Good luck!! -- Ellie Joos
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OCTOBER SALES: MIXED

Craft chains appeared to perform as well as many other retailers, and much better than some, according to the same-store sales results released earlier this month. Economists took the results, coupled with the jobs report from the Labor Department, as further evidence that the economy is improving. The unemployment rate went down 0.1%, and more jobs were created than expected, but a look inside the numbers isn't quite so positive: retailers added 30,000 jobs, but the manufacturing sector, which usually pays far better than retailers, lost another 24,000 jobs.

Jo-Ann's. For October: same-store sales, +1.1%; overall sales, +0.3%, but margins improved ... for the quarter: same-store sales +4.2%; overall sales, +4% ... Year-to-date: same-store sales, +3.1%; overall sales, +2.2%. The quarterly earnings report will be announced today, Nov.17.

Shareholders approved reclassifying the Class A and B common shares into a single class of stock, which are now traded on the NYSE under the symbol JAS.

Michaels. For October: same-store sales, +4%; overall sales, +9% to $256.5 million; customer traffic, +1%; and average ticket, +2% ... For the third quarter: same-store sales, +2%; overall sales, +7%; traffic, flat; and average ticket, +2%. (Third-quarter earnings data will be released Nov. 25.) ... Year-to-date: same-store sales, +2%; total sales, +8%; customer traffic, +1%; and average ticket, +1% ... Top categories: seasonal, apparel, framing, and art; best regions: Northeast, Southeast, and mid-Atlantic.

Execs said inventory control and flow of seasonal goods improved during the quarter. Perpetual inventory is complete in 80% of the stores and 44% of the SKU's in those stores are on automated replenishment. The perpetual inventory program is scheduled to be completed by February, 2004.

Execs are also forecasting same-store sales in the fourth quarter to rise 4-6% and earnings to be 46-50 cents/share for the quarter, and $2.40-$2.45/share for the year. According to Reuters Research, analysts on average expect the earnings to be $0.48 and $2.44.

Hancock. Same-store sales dropped 1.4% and overall sales dropped 1.5%. Same-store sales for the year are still up 2.4% and overall sales are up 2.1%.

Others. Wal-Mart (U.S.), +4.5% ... Duckwall-ALCO, +0.1% ... Pamida, -0.8% ... Target, +1.6 ... Kohl's, -11.6% ... ShopKo, -3.5% ... Marshall Field's, -10.5% ... Nordstrom, +3.5% ... J. C. Penney, -2.3% ... Saks, +4.1% ... Sears, -2.7% ... Bombay Co., +5.0% ... Pier 1, +1.6% ... Sharper Image, +12.0% ... Big Lots, +2.8% ... Dollar General +3.1% ... Family Dollar, +1.6% ... BJ's Wholesale Club, +10.2% ... Costco, +11.0% ... Sam's Club, +7.0.
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TNNA TO LAUNCH CONSUMER OUTREACH PROGRAM

To commemorate its 30th anniversary, TNNA has developed a two-year national Jubilee Campaign. The goals are "To enhance consumers' awareness, knowledge, and appreciation of the needlearts" and "to fortify the needlearts industry by bringing industry organizations and professionals together, connecting with today's consumers, and creating tomorrow's consumers."

The strategy is to launch a multi-tiered consumer outreach program in conjunction with a noteworthy and respected charitable cause, expand successful college and youth educational programming, and recognize consumers and industry leaders.

Community Outreach. Working cooperatively with Women's Information Network Against Breast Cancer (WIN ABC, www.winabc.org), there will be regional and local Stitch to WIN events. There will be appropriate beginner kits and large-scale pieces available in each discipline for sale, prize drawings, and additional community outreach programs, such as museum exhibits and traveling displays, if funding permits.

Education. There will be post-high school programs including for-credit, hands-on workshops in higher-ed institutions, campus NeedleWork-Outs, the second Student NeedleArts Design Competition, and a NeedleArts Spring Break to be offered Jan., 2005 for spring, 2005. Youth programs will include after-school mentoring programs such as the Helping Hands Foundation and outreach to youth organizations.

Recognition. There will be a My Most Extraordinary Customer campaign in which retailers are invited to nominate their most remarkable customer. Winners from each section of the country will be announced at the June show in Columbus, OH. Industry supporters and Jubilee sponsors will be honored at the Jubilee Follies during the 2005 show.

For more information about how to participate, call Sherry Mulne at 614-237-0700 or email bdirect@columbus.rr.com.
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RANDOM NOTES, RANDOM THOUGHTS

1. Actor Paul Newman and author A.E. Hotchner have written a "business" book, Shameless Exploitation in Pursuit of the Common Good, in which they describe the success of their food business, Newman's Own. All profits (now $150+ million) go to charity. Quotes from the authors' interview with Newsweek: "There are three rules for doing business - fortunately, we don't know any of them." And they told a business class at Harvard, "You guys can go to school and learn this stuff, but if we have any kind of a budget or a plan, we're screwed."

2. In her comments about Crafts changing to Paper Crafts, Sandra Kay of MagTime Frames theorized that some people may be turned off by scrapbooking because it appears to be costly, time-consuming, and complicated. (Read Sandra's thoughts by clicking on Memory, Paper & Stamps in the left-hand column.)

We know it doesn't have to be, but to a novice walking into a scrapbook store or down a chain's scrapbook aisle, it might seem that way. Hence the value of the magazine, Simple Scrapbooks, and the new book from Hot Off The Press, Scrapbooking Basics, by LeNae Gerig.

Retailers: How about your store or department? Is it inviting to newcomers? Is there a clear message that even if a customer doesn't know what she's doing, she'll still do just fine?

3. Received an interesting call from a vendor who has a very successful new line of craft products. He's now ready, he says, to do some consumer advertising, but where? His line has nothing to do with paper, so he's eliminated the craft magazines that are changing to paper crafts, and he can't advertise in Michaels Create because his full line isn't carried in all the Michaels stores. So where does he spend his advertising dollars?

I suggested Crafts 'N Things magazine, and possibly working with a publisher such as Design Originals or Hot Off The Press to produce an instruction book. He's also looking at Expressions magazine. Not many options. It wasn't that long ago he would have had a bewildering array of options.
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MISCELLANEOUS NEWS

HOME DEC. According to a report by the investment bank Adams, Harkness & Hill, 45% of Michaels sales are in floral, seasonal, and framing. For Jo-Ann's, 45% are in floral, seasonal, home accents and decor fabrics. For A.C. Moore, 35% are in floral, seasonal, and framing. For Hancock, 27% are home accents and home dec fabrics. To read the report, visit www.ahh.com, click on "Better Living," then "Our Publications."

A.C. MOORE. Announced its open buying schedule for 2004. The following dates have been set aside for prospective vendors to schedule a meeting with a buyer: Jan. 6, Mar. 2, Apr. 6, May 4, June 1, Sept. 7, Oct. 5 and Nov. 2. Call Dorothy Hahn at 856-228-6700, ext. 364 to schedule an appointment.

SEWING. The recent National Sewing Show in Las Vegas had 150+ exhibitors and attracted a crowd that was 10% larger than last year.

QUOTATION. "This Wal-Martization of the work force, to which other low-cost, low-pay stores also contribute, threatens to push many Americans into poverty.... And Wal-Mart's competitors have to strive for Wal-Mart's efficiency without making workers bear the brunt. Consumers can also play a part. Wal-Mart likes to wrap itself in American values. It should be reminded that one of those is paying workers enough to give their families a decent life." - New York Times editorial, 11/15/03.

PEOPLE. Exec VP Christine Meier is stepping down from full-time involvement at DMD to become an exclusive consultant for Creativity Inc., which is also the parent company of Westrim Crafts, Crop-In-Style, and Blue Moon Beads ... John Lee is the new VP of Sales and Marketing for Jack Dempsey Inc. ... Arnold Grummer's hired Maria Nerius as Design Coordinator. Nerius, a Craftrends columnist, will be the company's product/design liaison for editors, designers, teachers, etc. Call 321-951-3929 or email maria@arnoldgrummer.com.

ACCI, I. ACCI News and Views reminds vendors to send a PDF file featuring new products, or which will be introduced in 2004, along with company, contact, and ordering info. ACCI will link it free in the newsletter. Email the file to jmiller@offinger.com and include "New Products for 2004" in the subject line. The deadline is Dec. 12.

ACCI, II. ACCI is asking retail members to share their thoughts on current and future trends in projects, techniques, themes, colors, motifs, product categories, etc. (no product brand names). Email predictions, along with name, store name, city, and state, to jmiller@offinger.com by Dec. 8. Put "Trend Predictions" in the subject line.

INTERNET. According to a Jupiter Research study, holiday sales via the Internet will grow by 20% to $16.8 billion, Reuters reported.

ACCOUNTING. A.C. Moore is changing the way it accounts for co-op ad money from vendors. Under the new, generally accepted guidelines from the accounting industry's Emerging Issues Task Force, most ad money will be treated as a reduction of inventory cost, rather than a reduction of ad expense. Execs estimate it will reduce 2004 earnings by about $0.12/share.

NEW MAGAZINE. A new paper/cardmaking magazine, Simply Sentiments, will debut next month. "I think there's a real need in the marketplace because so many scrapbookers, stampers, and others want to branch out," said editor Sherry Davies-Ross, "and we've had a tremendous response from retailers." To submit projects, mail to Simply Sentiments, 946 Lake Rd., Ste. 102, Avondale, PA 19311 or email editor@simplysentiments.com. For advertising info, write to the same address or email advertising@simplysentiments.com. The phone is 610-268-2402 and the fax is 610-268-1518. Visit www.simplysentiments.com.

YARN. The grand opening of the Let Us Spin You A Yarn exhibition at New York's Fashion Institute of Technology was attended by 387 craft industry veterans, art pros, and friends. It was part of Lion Brand Yarn's 125th anniversary celebration. Students used Lion yarn to make the items in the exhibit, and Lion endowed a scholarship at FIT. The exhibition continues this month at the FIT museum. (Comment: Lion is still owned by the Blumenthal family; it's remarkable that in this day and age, Lion remains a family-owned business after all this time.)

TV. The recent NBC movie on the rescue of Jessica Lynch was filmed in, of all places, Dallas in front of a craft-related company, Advanced Art. According to one source, the producers "actually put a false facade on some of the buildings in a few square-block area, built bazaars on the street, put up a statue of Saddam, brought in the Black Hawk helicopters, put sand and burned-out cars on the street, etc."

QUOTATION. "If you're fully in control, you're not going fast enough." - Race car driver Mario Andretti

LAWSUIT. A county district judge in Minnesota certified a class-action lawsuit filed by four Minnesota women seeking compensation for 65,000+ current and former Wal-Mart workers in the state. The women charged Wal-Mart with forcing employees to work extra hours without pay since 1995. The Minneapolis Star Tribune reported that the judge wrote in his opinion that Wal-Mart's internal auditing was evidence of the validity of the charge. Wal-Mart has denied the charge. The case is similar to the case before a California judge who has yet to rule on a request to make similar charges a national class-action suit. Class-action certification for similar cases has been denied in eight states; one other state, Indiana, has certified a class-action suit. (Wal-Mart now has approximately as many employees as the U.S. has on active duty in the military.)

BOOKS. The American Library Assn.'s Booklist will name How to be Creative If You Never Thought You Could by Tera Leigh as one of the "Top 10 Craft & Hobby Books" of 2003. Leigh's book, The Complete Book of Decorative Painting was named to the 2002 Booklist. Both were published by North Light Books.

QUILTS. The second series of America Quilts Creatively uploads to PBS stations Jan. 4. It's hosted by Karen Good and Sue Hausmann and is sponsored by Pfaff, Hewlett Packard, Electric Quilt, Jo-Ann's, Sulky of America, The Warm Co., Rowenta, Sew Artfully Yours, Brandy's, Quiltsmart, Krause, and Kandi. Ask your PBS station to carry the series.

STOCK. Jo-Ann's Chair/CEO Alan Rosskamm will sell up to 118,000 shares of common stock to meet tax obligations and to diversify his assets for personal and estate planning purposes, the company announced.

TASSELS. Ingenuity Unlimited, LLC, creator and manufacturer of Tassel Magic, is looking for a licensee and/or distributor for its HIA Innovation- and Primedia-award-winning product. For info, email info@tasselmagic.com or visit www.tasselmagic.com.

SCD. The Society of Craft Designers will hold a meeting for members at the HIA show at 6:30 on Feb. 6. Place TBA.

TNNA. The National Needlework Assn. show, Jan. 31-Feb. 2 in Long Beach, is sold out and will be the largest ever: 263 exhibitors in 631 booths. Education begins Jan. 29 with 71 classes. Other popular features include the Needlearts Bee, Retailer's Luncheon, Fashion Show, Galleria, and New Buyer Program. For more info, call 740-455-6773, email tnna.info@offinger.com, or visit www.tnna.org..

http://www.visitlongbeach.comhttp://www.longbeachcc.com BANKRUPTCY, I. The doors closed long ago, but the lawyers are still fighting over Ames, trying to force vendors such as Mattel and Rubbermaid to return millions in payments made within 90 days of the original filing date. Mattel had been paid $3.3 million, Rubbermaid almost $4 million. (Comment: Gee, for some strange reason, the vendors don't want to give the money back. Maybe because Ames went under, owing them even more millions?)

BANKRUPTCY, II. Charges against two ex-Kmart execs were dropped soon after their trial started. They'd been charged with inflating the discounter's earnings in a futile effort to stave off bankruptcy. The government had claimed that in 2000, Kmart was paid $42.3 million by American Greetings to be the discounter's sole vendor for greeting cards, the Associated Press reported. Prosecutors had claimed the payment wasn't accounted for properly ... And a trust established to recover millions in loans paid to Kmart's top managers shortly before the bankruptcy is suing six other former executives, the AP reported. Loans totaling $28.8 million were given to 25 top execs in the weeks before the bankruptcy filing in January, 2002.

TOYS. Craft-related companies did very well on the well-respected list, "Dr. Toy's 10 Best Creative Products for 2003." Making the list were Faber-Castell's "Memory Art: 2 Tiles to Treasure" ... Quincrafts' "Make Your Own Door Critters" ... Sanford's "Colorific Retractable Markers" ... Walter Foster's "How to Draw Scooby-Doo! Step by Step Drawing Book and Kit."

KIDS. FAO Inc. is in default with its lenders and says it does not have "adequate liquidity" to operate normally this month. FAO, which is the parent company of Zany Brainy, FAO Schwarz, and The Right Start, also asked vendors to reduce shipments and postpone payment dates until 2004.

TV. A new tv series, Paint My Porch, is being developed, hosted by well known designer/tv host Kathy Peterson. Taping will begin in January and will feature Kathy transforming "pitiful porches, drab decks, frumpy outdoor furniture and poorly planned patios into wonderful outdoor living spaces." For underwriting opportunities, visit www.paintmyporch.com and/or call Ellie Joos & Associates at 908-459-9269.

COLLECTIBLES. A sign of how the market has declined: The Franklin Mint has shut down temporarily, according to Unity Marketing and The Philadelphia Inquirer, with plans to eventually re-open as a much smaller business.

HIA. Online buyer pre-registration is now available for members at www.hiashow.org.

EXPOS. The first Memories Expo of the year is Mar. 5-6 in Las Vegas, and Dec. 1 is the deadline for early-bird booth space discounts, technique class proposals, and forms for crop party sponsorship and celebrity reception commitments. Other Expos (and the deadlines) are scheduled for Apr. 2-3 in Chicago (Dec. 15), Apr. 30-May 1 in New Jersey (Jan. 19), and Oct. 7-9 in Orlando (June 14). There's a discount for companies exhibiting at all four shows. For info, call 740-452-4541 or visit www.memoriesexpo.com.

SCD. New Officers for the Society of Craft Designers: Julie Stephani, President Elect (Krause) and Fran Rohus Morgan, Secretary/Treasurer; continuing officers are Barbie Vasek, President (Delta) and Tracia Williams, Immediate Past President (Tracia & Co.). New directors include Debba Haupert (BoBella Craft Marketing & Design), Tera Leigh (Tera Leigh Designs), and Vicki Schreiner. Maureen Carlson (Creative Center) chairs the Past President's Committee. Continuing directors are Dorothy Egan (Egan Designs), Barbara Matthiessen (JD Designs), and Andrea Rothenberg (Andi Craft Creations).

NAMTA. The National Art Materials Trade Assn. updated its www.namta.org site.

WAL-MART. Independent retailers in Albert Lea, MN are competing against a newly opened Wal-Mart supercenter in unique way, according to Retail Merchandiser. Fourteen businesses are offering discounts for customers at each other's stores. If consumers show a receipt from one of the 14, the other stores give them a discount.
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BUSINESS PROFILES/NEW PRODUCTS

CLN is bringing back its Business Profile and New Products sections just in time for the all-important winter trade show season.

Business Profiles. CLN will profile one company per issue, which will remain online for at least a year. A Profile is a perfect way for a new company to let itself be known to the industry, or for an established company to enhance its reputation by showing the industry its history, diversity of products, personnel, etc.

New Products. Trade show exhibitors need to have exposure for their new products anywhere they can find it - and CLN can be a key part of your marketing strategy.

To learn how you can be featured in a Company Profile (and there are only five issues left before the HIA show) and/or have your new products featured, call Mike Hartnett at 309-925-5593 or email mike@clnonline.com.
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THE CREATIVE NETWORK: JOB OPENINGS

To see a sampling of the current job openings and to contact The Creative Network, click on the "Jobs" button in the left hand column.
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THE CLN RETAIL INDEX

A. C. Moore (ACMR). Last*: 21.89 ... Change**: -1.23
Hancock Fabrics (HKF). Last*: 14.34 ... Change**: -0.57
Jo-Ann Stores (JAS). Last*: 25.45 ... Change**: -4.56
Michaels (MIK). Last*: 48.00 ... Change**: +0.53
Rag Shops (RAGS). Last*: 3.89 ... Change**: -0.12
Wal-Mart (WMT). Last*: 55.00 ... Change**: -3.95
CLN Retail Index. Last*: 168.57 ... Change**: -5.5%
Dow Jones Index. Last*: 9,768.68 ... Change**: -0.38%

*Nov. 14 ** from Oct. 31 Prices are exclusive of dividends
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JOHN F. KENNEDY

This Saturday will mark the 40th anniversary of the assassination of John F. Kennedy. It was easily the 9/11 of its time and ushered in the turbulent 60's.

E.B. White, the greatest non-fiction writer this country has ever produced, was an editor at The New Yorker on that fateful day. The next issue was ready to go to press, so the staff tore out a short piece and White sat down to write about the most shocking event since Pearl Harbor, -- and write it to fit the empty space. Here's what he wrote:

"When we think of him, he is without a hat, standing in the wind and the weather. He was impatient of topcoats and hats, preferring to be exposed, and he was young enough and tough enough to confront and to enjoy the cold and the wind of these times, whether the winds of nature or the winds of political circumstance and national danger. He died of exposure, but in a way that he would have settled for -- in the line of duty, and with his friends and enemies all around, supporting him and shooting at him. It can be said of him, as of few men in a like position, that he did not fear the weather, and did not trim his sails, but instead challenged the wind itself, to improve its direction and to cause it to blow more softly and more kindly over the world and its people." E.B. White (from his book, Writings From The New Yorker, 1925-1976, (HarperCollins, 1990.)
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REMINDERS

1. For more information on how your business can be the subject of a "Business Profile" or have products/photos included in the "CLN's Online Product Preview, call Mike Hartnett at 309-925-5593 or email mike@clnonline.com.
2. Paid subscribers are invited to have their website evaluated by Lynn Carlisle of Carlisle Communications. She'll check the site and provide a confidential assessment and suggestions for improvement. Just email mike@clnonline.com or ljc@carlislecommunications.com.
3. If you want a hard-copy of this issue, click on "Printer Friendly version".
4. If your company is a paid subscriber, everyone in the main office is welcome to register, free. Just click on "Current Subscribers Click Here To Register."
5. If you want to recommend CLN to a friend, use the "Tell Your Friends" box on the home page.
6. Creative Leisure News is published on the first and third Mondays of each month. Your next issue will be Monday, December 1. HAPPY THANKSGIVING!
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