COMMENTARY: KEYS TO HOBBY
LOBBY'S SUCCESS
How did David Green take Hobby Lobby from a single
300sq.ft. store to Forbes magazine's "richest"
list? I had some ideas, but wondered how vendors thought. So I asked
a cross section of them and was startled by the answers. Their
responses were too long for the newsletter per se, so I moved them
to Business-Wise and included a summary of their answers here.
I knew vendors generally liked Hobby Lobby, but I had no idea how
much. I did not receive a single negative answer. I edited the
responses for clarity, punctuation, etc., but did not delete any
unflattering comment. What you read is how the vendors feel.
This is a bigger success story than I had ever imagined. It
should be a model and an inspiration for all retailers, large and
small.
NEW COLUMNS THIS ISSUE
Business-Wise. Vendors explain why Hobby Lobby is so
successful -- food for thought for all retailers of all sizes.
Memory, Paper &
Stamps. How to keep your best customers
loyal to you, even after they've scrapped all their photos.
"Vinny Da Vendor". Another small vendor describes
her frustrated efforts to break into the market.
Legal Q. & A. Our lawyer describes steps to take when
business promises are broken.
Kate's Collage.
Why the art of compromise is so critical to a
business especially for a middle manager caught between staff
and upper management.
(Note: If you visit one of the columns mentioned above and
it appears to be an "old" column, click the
"Refresh" or "Reload" button on your browser.)
HOBBY LOBBY'S DAVID GREEN: AN AMAZING STORY
Forbes published its 18th annual list of
billionaires and ranked Hobby Lobby owner David Green #514.
The magazine lists Green's net worth at $1.1 billion, which tied him
with Oprah Winfrey and ahead of Disney heir Roy Disney and auto
mogul William Ford, Sr.
Falling off the list this year was Sam Wyly, Vice Chair of Michaels'
board, a major stockholder, and brother of Michaels' board chair,
Charles. According to Forbes, his net worth dropped from $1 billion
to $970 million.
Green, 63, started small. He founded Greco Products, a miniature
picture-frame business, in 1970. He opened his first Hobby Lobby two
years later it was only 300 sq. ft. Five months later he moved
the operation into a house with 1,000 sq. ft. of retail space.
Hobby Lobby's been growing ever since. Today there are 319 stores
in 27 states, each selling 60,000+ SKUs. The employee count is
reaching 11,000.
Hobby Lobby is obviously privately held, so it does not need to
publicize its sales and earnings, but its sales topped $1 billion as
far back as 2001.
Green and his family own other related businesses, too. Mardel
is an 18-store chain of Christian materials, office supplies, and
educational products ... Crafts, Etc! distributes art, craft,
and hobby merchandise to Hobby Lobby and other wholesale customers,
and sells 20,000+ SKUs to consumers via an online catalog ... Worldwood
manufactures wood frames and other wood products and t-shirts and
sweatshirts ... Endless Possibilities manufactures potpourri,
candles and scents ... Greco Frame & Supply manufactures
custom and readymade frames ... Hemispheres has five stores
offering a wide selection of higher-end home furnishings, and Basket
Market is a bulk-sales retail store ... H.L. Realty handles
the property management part of the business, and H.L.
Construction turns a store site into a Hobby Lobby ... There is
an ad agency and sourcing/buying offices in the Philippines and Hong
Kong.
Green shares his wealth. According to the Daily Oklahoman,
Green and family members who share ownership of Hobby Lobby and its
sister companies have raised $4.5 million for Oklahoma City's poor
and homeless people, built churches in Bulgaria and Africa, and
funded the publication and worldwide distribution of more than 100
million gospel pamphlets.
WHY HOBBY LOBBY SUCCEEDS
CLN asked a variety of vendors why Hobby Lobby has been so
successful. To read their own words, click on the Business-Wise
column, but here's a summary, in no particular order.
Employees. HL must be a good place to work, because the
employee turnover rate is very low. Consequently the HL buyers are
very knowledgeable about their categories and the HL systems. And
the buyers are supported, so when they make a promise, they follow
through.
Structure. They are not bogged down by systems. Consequently,
buyers can react more quickly to new products, and store managers
have the freedom to find room for them.
Comprehensive. HL has its own real estate company, its own
construction company to turn a building into an HL, its own
manufacturing and importing divisions to make products, and its own
trucks to deliver them.
Finances. At least in central Illinois (CLN's area),
HL stores are in shopping centers in decline, so the rent is low,
and we've heard HL finances expansion through cash flow, not debt.
Product Mix. The extensive inventory attracts consumers who
don't craft, scrap, knit, paint, etc. But surely, as they shop for
imported home dec products, they discover some of our industry's
products.
Integrity. Vendors had trouble explaining exactly how this
quality, which seems to permeate the entire company, is a key
ingredient to HL's success, but they are convinced that it is. Even
if the company decides to start manufacturing or importing a
vendor's strong-selling line, everyone is up front about it. Vendors
know that going in.
JO-ANN'S EARNINGS SLIP
For the year ended Jan. 31, net income fell 8.7% to $41.0 million
($1.86/share) on sales of $1.734 billion, up 3.6% from a year ago.
Same-store sales rose 3.6%. The earnings include costs related to
the early redemption of debt and the company's share
reclassification, as well as the expensing of stock options. These
costs negatively impacted pre-tax earnings by $11.2 million. During
the year Jo-Ann's reduced its debt by $49 million to $114 million.
Net income for the fourth quarter was $27.1 million up 7.1%.
Sales increased 5.1% to $552.6 million, and same-store net sales
grew 4.5%. Operating profit for the quarter increased 29.2% to $48.2
million, despite incurring $2.5 million in incremental costs
associated with stock option compensation expense, the repurchase of
subordinated debt, and $0.9 million in incremental store pre-opening
and closing costs. Higher gross margins due to a less promotional
pricing strategy was the key to the improvement.
Chair/CEO Alan Rosskamm said, "While we were not satisfied
with our full year earnings performance, we are pleased to have
ended fiscal 2004 with strong operating momentum. We are also very
proud to have delivered the strongest same-store sales performance
in our industry for two consecutive years."
Rosskamm pointed to the introduction of the new 35,000 sq. ft.
prototype, a stronger corporate governance and capital structure
with a successful share reclassification, and a de-leveraged balance
sheet thanks to recent refinancing. "We are well positioned to
execute our strategy over the long-term," he added.
This past year Jo-Ann's opened 16 superstores, converted four
larger traditional stores to superstores, and opened three larger
traditional stores. The company closed 45 traditional stores and one
superstore. The current count is 806 traditional stores and 86
superstores.
Officials estimate earnings will grow 8%-10% and same-store sales
will grow 3%. The plan is to open approximately 30 superstores and
close 70 traditional stores, with a net gain of square footage of
1%. That and new POS equipment mean capital expenditures of
approximately $70-$75 million, higher than a year ago. Operating
margins will remain about the same. Higher gross margins are
expected, but they will be offset by higher store pre-opening and
closing costs.
LIFE AFTER MARTHA
So Martha's been convicted and will probably go to prison
federal sentencing guidelines virtually mandate at least a 12-15
month sentence. What effect Stewart's conviction and the Discovery
Network dropping Christopher Lowell will have on our industry
remains to be seen.
But at least in the short term, it could mean fewer consumers
will be inspired and taught how to do crafts and home dec projects
themselves.
Viacom is cancelling Martha's tv series on its CBS and UPN
stations; the series had already suffered a ratings decline. The
timing is ironic, because the day before the jury found Martha
guilty, she was nominated for a daytime Emmy in the best host
category.
Another irony: Analysts said Martha was worth more than $1
billion when her company went public in the late 1990's. The amount
of money she saved by selling her Imclone stock, which caused this
legal mess, was $51,000.
Martha's print empire is suffering, too. Martha Stewart Living
magazine had already experienced a decline in readership and ad
revenue in the past year, and the New York Times syndicate,
which distributes her "Ask Martha" newspaper column,
announced it had not yet decided what to do with it. Profits from
the publishing division fell 75% this past year.
Talk about good timing: Just days before Martha was convicted,
she interviewed Bridgette Server, founder of Making Memories,
on her tv show.
In the past year, Martha's company stock has ranged from $7.10 to
$17.00 and finished last week trading at $10.33. It has fallen about
50% since the scandal broke 22 months ago and Martha owns 61.2%
of the stock, according to CBS MarketWatch and the Associated Press.
Meanwhile, there are numerous questions about the future of
HGTV's Carol Duvall Show, and the Discovery Network and
Christopher Lowell have, as Lowell says, "mutually decided to
part ways." Lowell says he'll have a call-in radio show and
will publish more books. He has another series in development, but
does not yet have a commitment from a network.
These events could open opportunities for DIY celebrities such as
Terri Oullette, Kathy Peterson, Katie Brown, Rachel Ashworth, etc.
Oullette produces and hosts On the Go with Terri O on KTVK-TV
in Phoenix and won an Emmy for her Home with Terri O series.
This month she's receiving extensive media exposure as spokesperson
for National Craft Month. Peterson has experience as a craft
tv hostess; has a new PBS show, Paint My Porch; and her craft
column has already replaced Martha's in at least one newspaper, the Palm
Beach Post.
Meanwhile, the National Craft Month media blitz continues.
As we reported earlier, Terri appeared on CBS' The Early Show.
She has also appeared on local stations in New York, Boston, Miami,
Miramar (FL), Seattle, and Salt Lake City and conducted a
satellite media tour with interviews on stations in Decatur (IL),
St. Louis, Greensboro, South Bend, Minneapolis, Austin (MN),
Evansville, Huntsville, Greenville, Green Bay, Tucson, San Diego,
Sacramento, Charlotte, and Phoenix.
CREATIVE PAINTING SHOW A HIT
Emailed from Doxie Keller, a well known decorative painting pro:
The Creative Painting show at the Tropicana Hotel in Las
Vegas was very successful. Attendance was excellent with 1460
registered to take classes the average attendee takes 5-6
classes. The daily walk-in, non-registered crowd was 2500. The mood
of the students and the vendors was enthusiastic, and while the
attendees wanted to paint, fun prevailed. The atmosphere is very
conducive to making the students happy. Food is reasonably priced
and if they have free time, there is plenty to do and lots of fun to
be taken for "free."
Landscapes on canvas seemed to be very popular. Classes taught by
Bill De Roach, Dorothy Dent, and Bill Brayer had full classes with
repeats. Sandy Aubuchon packed the aisles when she demonstrated her
new landscape and floral book using DecoArt Stuccos
and Americana acrylics.
New products which were a hit were Delta's Magic
Texture Paste in 18 colors, Plaids' Enamels
painted on china and promoted by Donna Dewberry, DecoArt's Paper Perfect (hand-made
paper in a jar), and Liquid Beads (sticky beads), which
are combinations of small beads suspended in a glue base. There
seems to be a lot of interest in painting and crafting with, and on,
paper.
The Creative Painting show will return to the Tropicana in
2005.
FEBRUARY CHAIN SALES SOAR
Retailers may have attended the winter trade shows, but
apparently enough employees stayed home to wait on customers as most
of our industry's chains had an excellent month. In fact, most
retailers did. Reuters reported U.S. retailers posted their
strongest monthly sales gain in more than three years. (One
cautionary note: a year ago a Presidents Day weekend blizzard across
parts of the East hurt sales and made it easier for this year's
same-store sales to improve.)
Jo-Ann's and Michaels led the way with same-store
sales increases of 12.0%. Jo-Ann's said the increase was
"primarily driven by strength in the company's softlines
businesses." Michaels credited the increase to a 2% higher
average ticket, a 9% increase in customer traffic, and a 1% increase
in custom frame deliveries. Even changes in U.S./Canadian exchange
rates helped boost the average ticket by 0.6%. Michaels' top areas
were the Northeast, Mid-Atlantic, and Pacific, and the strongest
categories were yarn, scrapbooking, frames, and general crafts.
Hancock's same-store sales slipped 1.5% as it continues the
transition to the new distribution center.
The discounters did well. Wal-Mart's same-store sales rose
6.2% and Target's were up 7.5% both better than Wall
Street expected. The dollar stores did well, too: Family Dollar,
+4.3%; Big Lots, +5.5%; and Dollar General, +3.8%.
Others: Duckwall-ALCO, -0.4% ... ShopKo, +2.0% ... J.C. Penney,
+12.1% ... Federated, +9.0% ... Kohl's, +6.6%. Sears had a
disappointing month, up only 1.1%.
MICHAELS: ANOTHER RECORD YEAR
For the seventh year in a row, Michaels posted record annual
sales and earnings. For the year ended Jan. 31, net income before
the cumulative effect of an accounting change increased 20% to $30.1
million ($0.45/diluted share). Total sales rose 8.0% to $3.091
billion, and same-store sales rose 2.0%.
For the fourth quarter, net income rose 25% to $94.6 million,
overall sales rose 9% to $1.063 billion, and same-store sales jumped
4%.
CEO Michael Rouleau expects the perpetual-inventory and
auto-replenishment systems to boost same-store sales and margins for
years to come. Expectations for the year: Open 45 new Michaels
stores ... Same-store sales to grow 3-5% ... Diluted earnings per
share up "at least" 15%" ... Increase efforts to
boost Aaron Bros., including more stores and boosting
sales/store from $1 million to $1.5 million ... Complete the
automated replenishment system ... Customer service will improve
since clerks will need to spend less time with inventory duties ...
Reduce inventory 3 - 4% without hurting sales ... Improve ad
circulars and the in-store environment with a more open atmosphere.
Significant news for independents: Michaels will open a total of
5-8 ReCollections stores this fall in the Phoenix, Dallas,
Atlanta, and Washington, D.C. areas. The company will continue its
smaller-store Village Crafts experiment, but new stores will
have the Michaels name, and eventually the existing VC stores will
change their name to Michaels.
Rouleau said, "Growth is expected to continue in customer
traffic and average ticket during March and April, but will be
offset by changes in our marketing calendar, the timing of our
custom frame promotions, and the shift in the Easter holiday. Given
these changes, March and April same-store sales are expected to
increase 1% to 3%."
The current store count: 809 Michaels stores, 158 Aaron Bros.
stores, two ReCollections stores, and two Star Wholesale operations.
MIKE DUPEY RETURNS!
Long considered one of the best retail merchants in the industry,
Mike Dupey is back but this time as a vendor and retailer. The
founder of Michaels and later MJDesigns, and the
originator of the craft superstore concept, exhibited at the HIA
show as Dupey's Jewelry Construction Co. showing a
line of inexpensive jewelrymaking supplies.
The effort developed from Mike's fashion jewelry store which he
opened last March. And while Mike may be the father of the modern
craft chain store, as always he is concerned about helping small
retailers.
"I have always fought for the small retailer because they
are the creators of ideas for the larger businesses to copy,"
Mike wrote. "The only credit they ever receive is the
self-satisfaction that they started the idea first.
"This company was created to help small retailers
everywhere," he added. "My goal is to have the lowest
price for the smaller people, so that they can compete and continue
their business profitably.... I will sell to everyone at the same
price, regardless of the quantity or the size of the business."
For more info, call 972-243-3293; fax 972-243-3744; email miked@dupeys.com.
RANDOM NOTES, RANDOM THOUGHTS
1. Why do I think Hobby Lobby has been successful? For
all of the vendors' reasons listed above and in Business-Wise, plus
these: A) Hobby Lobby is privately held; David Green doesn't
have to answer to Wall Street's constant "What have you done
for me lately?" pressure. As a result, HL can take a longer
strategic view and can avoid things like cutting off buying to make
the quarterly results look better. B) Because vendors find HL
such a pleasure to do business with, some vendors show their new
lines to HL first. C) They expand carefully. It's as if they
drew a circle on a map with the center being Oklahoma City. They'd
open stores in appropriately-sized towns within 100 miles. When
those stores were up and running, they'd expand the circle to 200
miles. Then 300, etc.
2. On a personal note, I've always disliked people who wear
their religion on their sleeve. They seem to be no more
"holy" than anyone else, but they sure talk a good game.
David Green, on the other hand, puts his money where his mouth is by
closing his stores on Sunday and giving away a lot of his fortune to
charity.
3. Email from Sandra Joseph of Reminders of Faith:
"I am still being bombarded with people interested in
scrapbooking who have no idea where to start. I am so amazed. Just
yesterday, I was meeting with a very sharp businesswoman who is a
leader in another industry. This was not the first time we have met
and she has seen our products over and over. As we were discussing
things, I had her pull up our website and go to our inspiration
gallery to look at how to use the products, and all she wanted to
know again was how do I start, as well as how do I recreate exactly
the ideas shown on the site. There are so many potential customers
we are not reaching as they feel so overwhelmed by our
industry."
Scrapbooking has grown, as Creative Keepsakes' new survey
indicates (see below), but I wonder how much more it might have
grown if some potential scrappers hadn't been scared off by what
looked to them to be a confusing, complicated hobby.
4. I received an email from a veteran needlework vendor upset
that some of the chain store buyers to whom he sells didn't stop at
his HIA booth. He said some of his fellow needlework vendors
reported the same thing. "This situation prompts me to ask you
to put a note in your newsletter directed at store management,"
he wrote, "asking them why they don't insist that their buyers
at least spend a few hours at each show going by and seeing all of
their existing vendors to be sure they are up to date on everything.
After all, we get to the shows and spend money to set up a booth, it
would seem to be just common courtesy for the buyers to come by and
acknowledge how things are going and take a quick look at some of
the latest ideas. It is very distressing to be a manufacturer
selling these major accounts and knowing the buyers are somewhere
near Dallas, and then not seeing them for 4 days."
MISCELLANEOUS NEWS
MEDIA. The Mar. 5 edition of the Washington Post included
an excellent article on the basics of the scrapbook trend. Excerpts:
A. "Indeed, the scrapbooker's world is one in which you
are entirely likely to need not only paper-edgers, but a paper-edgers'
tote that will accommodate 36 different pairs. If you don't know
what paper-edgers are, don't worry, you will. Scrapbooking is the
country's fastest-growing hobby, one that is moving steadily into
the mainstream...." B. "A Mormon woman named
Marielen Christensen is generally credited with popularizing the
contemporary scrapbook in the late '70s and early '80s, as well as
publishing the hobby's first how-to book and opening its first
supply store."
DATA. Creating Keepsakes' 2004 survey, "Scrapbooking
in America," reports that scrapbooking sales have hit $2.55
billion, up from $1.999 billion in its 2001 survey. The percentage
of households with a consumer who has "scrapped" in the
previous year rose to 24.5% from 21%.
HIA/ACCI = CHA. Formal unification of ACCI and HIA into the Craft
& Hobby Assn. should be completed by the end of this month.
The joint board has already met and is proceeding with plans for
increased services for its members.
MEMORIES. HIA (soon to be CHA) will launch a new
feature in its Horizons newsletter, "Crafting a Future
How
I Started in the Craft Business." Let's hear your story! Email
how you started to HIA's Don Meyer, dmeyer@hobby.org.
COMPANY LOOKING. DecoArt, a leading paint manufacturer in the
industry, has an immediate opening for a creative Marketing Manager.
Must relocate to Kentucky. DecoArt, P.O. Box #297, Stanford, KY
40484-0297. Attn: Human Resources Department. Call 800-367-3047;
email dcarlson@decoart.com.
JAPAN. HIA is sponsoring a cultural/business tour of Japan
May 10-17 which will include a guided tour of the Japan Hobby
Show, visits to Japanese retailers, briefings by Japanese and
U.S. trade experts, seminars on Japanese business practices and
culture, and sightseeing. For more info, call 201-794-1133 or visit www.hobby.org
and click on "Charter Tour To Japan."
WAL-MART. The board approved a 44% increase in the annual
dividend to $0.52/share, payable on Apr. 5 to shareholders of record
Mar. 19.
TV. HGTV's The Carol Duvall special filmed at the HIA
show ran Saturday, but will be repeated Mar. 26 at 9 am. The HGTV
website also lists what Carol's staff thinks were the top products
at the show.
NEW COMPANY. As of Apr. 1, Kindra Foster, formerly of AccuCut,
has formed Foster Executive Writing & Editing. Services
include executive communications, marketing and informative
materials, technical writing, and research. Rolodex: Kindra Foster,
Foster Executive Writing & Editing, 2530 Dorothy Dr. Lincoln, NE
68507. 402-325-0457; fax: 402-325-6757 email kfoster2@neb.rr.com.
COMPANY CHANGE. Due to change in ownership and company
philosophy, DSR Mfg. (dba Aldastar) has ceased operating, but
a new company, R. Star Int. Ltd., has been formed and is
operational. It is owned and run by Rhonda Sadur who says it will
continue the best of Aldastar "while expanding to reach the new
limits created by today's marketplace." Rolodex: R. Star
International Ltd., 70 Spruce St., Paterson, NJ 07501. Call
800-291-5772 and
973-925-8900; fax 973-925-8920; visit www.rstarinternational.com;
email rsadur@aol.com.
SIGN OF THE TIMES. Www.whereoware.com
is a website for the gift industry. It has a search engine, and the
second most popular keyword search in the month of February was scrapbooking.
Candles was first, but scrapbooking was searched more often than
dogs, lamps, garden, jewelry, cats, furniture, vases, and pillows, Gifts
& Decorative Accessories reported.
DESIGN. TNNA's second annual Student NeedleArts Design
Competition has begun; any post-high school youth who is either
enrolled in an educational curriculum or is sponsored by a TNNA
member is eligible. The submission must be an original design
utilizing at least two of the hand needlearts embroidery,
cross-stitch, knitting, crochet, needlepoint, and embellishments.
Entries must be postmarked no later than June 1. For more info,
email Sherry Mulne, bdirect@columbus.rr.com,
call 614-237-0700, or download an entry form from www.tnna.org/pdfs/DesignCompetition.pdf.
INSURANCE. Sam's Club plans to offer group health insurance
to businesses in 10 states with fewer than 100 employees CA, IL,
MO, NC, OH, TN, GA, IA, IN, and WI, the Sacramento Business
Journal reported.
MEDIA. Reminders of Faith, the new Christian scrapbook
company has received extensive national media exposure, including
CBS radio's Osgood Files with Charles Osgood, the evening
news on KVTV/Dallas (CBS), At Home Live! on the Familynet
network, and KVTT/Dallas FM radio. For info, visit www.remindersoffaith.com
or call 724-827-8549.
FOR SALE. Excess scrapbooking inventory available for
immediate liquidation. Contact Nolene at 714-671-9438 for more
information.
TOYS. The 2005 Toy Fair's dates have changed to Feb.
20-23 so it won't conflict with the International Toy Fair in
Nuremberg, which is Feb. 13-16.
NEEDLEWORK. Los Angeles Family magazine profiled Leora
Raikin and her African Folklore Embroidery program. As CLN
reported earlier, the program teaches South African embroidery
techniques and designs to American kids. To read the article, visit www.lafamily.com/display_article.php?id=408.
GLASS. The Assn. of Stained Glass Lamp Artists will
have a special display at the Art Glass Show, July 8-11 in
Portland. For info on ASGLA, visit www.asgla.com or email asgla@comcast.net.
For show info, visit www.artglassshow.com,
call 740-452-4541, or email ArtGlassShow@Offinger.com.
PEOPLE. Cheryl Lightle, president of Creative Memories,
the scrapbook division of Antioch is retiring. COO Asha
Morgan Moran will replace her. Creative Memories sales have topped
the $400 million mark, according to the Dayton Business Journal ...
Lorna A. Reeves was named editor of Sampler & Antique
Needlework Quarterly, a magazine for advanced stitchers
published by Hoffman Media. She will continue as editor of Just
CrossStitch.
BUSINESS PROFILE
CLN will often profile one company per issue,
which will remain online for at least a year. A Profile is a perfect
way for a new company to let itself be known to the industry, or for
an established company to enhance its reputation by showing the
industry its history, diversity of products, personnel, etc. For
more information on how your company can be profiled, call Mike
Hartnett at 309-925-5593 or email mike@clnonline.com.
THE CREATIVE NETWORK: JOB OPENINGS
To see the latest job openings listed by the Creative Network,
click on Jobs in the left-hand column.
THE CLN RETAIL INDEX
A. C. Moore (ACMR). Last*: 26.67 ... Change**: +3.92
Hancock Fabrics (HKF). Last*: 15.88 ... Change**: -0.97
Jo-Ann Stores (JAS). Last*: 26.70 ... Change**: -0.18
Michaels (MIK). Last*: 47.29 ... Change**: -0.75
Rag Shops (RAGS). Last*: 4.05 ... Change**: -0.09
Wal-Mart (WMT). Last*: 58.48 ... Change**: -1.08
CLN Retail Index. Last*: 179.07 ... Change**: -.0.04%
Dow Jones Index. Last*: 10,240.08 ... Change**: -3.2%
*March 12 ** from Feb. 27 Prices are exclusive of dividends
SIGNS OF OUR TIMES
You know you're living in 2004 when...
1. You accidentally enter your password on the microwave.
2. You haven't played solitaire with real cards in years.
3. You have a list of 15 phone numbers to reach your family of
3.
4. You email the person who works at the desk next to you.
5. You don't stay in touch with friends if they don't have
e-mail addresses.
6. At home after a long day at work, you still answer the phone
in a business manner.
7. When you call from home, you accidentally dial "9"
to get an outside line.
8. You've sat at the same desk for four years and worked for
three different companies.
10 You learn about your redundancy on the 11 o'clock news.
11. Your boss doesn't have the ability to do your job.
12. You read this entire list, and kept nodding and smiling.
13 You are too busy to notice there was no #9.
REMINDERS
1. For more information on how your business can be the
subject of a "Business Profile," call Mike Hartnett at
309-925-5593 or email mike@clnonline.com.
2. If you want a hard-copy of this issue, click on
"Printer Friendly version".
3. If your company is a paid subscriber, everyone in the main
office is welcome to register, free. Just click on "Current
Subscribers Click Here To Register."
4. If you want to recommend CLN to a friend, use the
"Tell Your Friends" box on the home page.
5. Creative Leisure News is published on the first and
third Mondays of each month. Because there are five Mondays in
March, your next issue will be Monday, April 5.
xxx