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Creative Leisure News
2677 Ashley Ct.
Tremont, IL 61568
Phone: 309-925-5593
Fax: 309-925-9068
Email: mike@clnonline.com

 

 


Date: March 15, 2004
Vol. VIII, No. 6

Printer Version

TABLE OF CONTENTS

bulletCommentary: Keys to Hobby Lobby's Success
bulletNew Columns This Issue
bulletHobby Lobby's David Green: An Amazing Story
bulletWhy Hobby Lobby Succeeds
bulletJo-Ann's Earnings Slip
bulletLife after Martha
bulletCreative Painting Show a Hit
bulletFebruary Chain Sales Soar
bulletMichaels: Another Record Year
bulletMike Dupey Returns!
bulletRandom Notes, Random Thoughts
bulletMiscellaneous News
bulletBusiness Profiles
bulletThe Creative Network: Job Openings
bulletThe CLN Retail Index
bulletSigns of the Times
bulletReminders

COMMENTARY: KEYS TO HOBBY LOBBY'S SUCCESS

How did David Green take Hobby Lobby from a single 300sq.ft. store to Forbes magazine's "richest" list? I had some ideas, but wondered how vendors thought. So I asked a cross section of them – and was startled by the answers. Their responses were too long for the newsletter per se, so I moved them to Business-Wise and included a summary of their answers here.

I knew vendors generally liked Hobby Lobby, but I had no idea how much. I did not receive a single negative answer. I edited the responses for clarity, punctuation, etc., but did not delete any unflattering comment. What you read is how the vendors feel.

This is a bigger success story than I had ever imagined. It should be a model and an inspiration for all retailers, large and small.

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NEW COLUMNS THIS ISSUE

Business-Wise. Vendors explain why Hobby Lobby is so successful -- food for thought for all retailers of all sizes.

Memory, Paper & Stamps. How to keep your best customers loyal to you, even after they've scrapped all their photos.

"Vinny Da Vendor". Another small vendor describes her frustrated efforts to break into the market.

Legal Q. & A. Our lawyer describes steps to take when business promises are broken.

Kate's Collage. Why the art of compromise is so critical to a business – especially for a middle manager caught between staff and upper management.

(Note: If you visit one of the columns mentioned above and it appears to be an "old" column, click the "Refresh" or "Reload" button on your browser.) 

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HOBBY LOBBY'S DAVID GREEN: AN AMAZING STORY

Forbes published its 18th annual list of billionaires and ranked Hobby Lobby owner David Green #514. The magazine lists Green's net worth at $1.1 billion, which tied him with Oprah Winfrey and ahead of Disney heir Roy Disney and auto mogul William Ford, Sr.

Falling off the list this year was Sam Wyly, Vice Chair of Michaels' board, a major stockholder, and brother of Michaels' board chair, Charles. According to Forbes, his net worth dropped from $1 billion to $970 million.

Green, 63, started small. He founded Greco Products, a miniature picture-frame business, in 1970. He opened his first Hobby Lobby two years later – it was only 300 sq. ft. Five months later he moved the operation into a house with 1,000 sq. ft. of retail space.

Hobby Lobby's been growing ever since. Today there are 319 stores in 27 states, each selling 60,000+ SKUs. The employee count is reaching 11,000.

Hobby Lobby is obviously privately held, so it does not need to publicize its sales and earnings, but its sales topped $1 billion as far back as 2001.

Green and his family own other related businesses, too. Mardel is an 18-store chain of Christian materials, office supplies, and educational products ... Crafts, Etc! distributes art, craft, and hobby merchandise to Hobby Lobby and other wholesale customers, and sells 20,000+ SKUs to consumers via an online catalog ... Worldwood manufactures wood frames and other wood products and t-shirts and sweatshirts ... Endless Possibilities manufactures potpourri, candles and scents ... Greco Frame & Supply manufactures custom and readymade frames ... Hemispheres has five stores offering a wide selection of higher-end home furnishings, and Basket Market is a bulk-sales retail store ... H.L. Realty handles the property management part of the business, and H.L. Construction turns a store site into a Hobby Lobby ... There is an ad agency and sourcing/buying offices in the Philippines and Hong Kong.

Green shares his wealth. According to the Daily Oklahoman, Green and family members who share ownership of Hobby Lobby and its sister companies have raised $4.5 million for Oklahoma City's poor and homeless people, built churches in Bulgaria and Africa, and funded the publication and worldwide distribution of more than 100 million gospel pamphlets.

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WHY HOBBY LOBBY SUCCEEDS

CLN asked a variety of vendors why Hobby Lobby has been so successful. To read their own words, click on the Business-Wise column, but here's a summary, in no particular order.

Employees. HL must be a good place to work, because the employee turnover rate is very low. Consequently the HL buyers are very knowledgeable about their categories and the HL systems. And the buyers are supported, so when they make a promise, they follow through.

Structure. They are not bogged down by systems. Consequently, buyers can react more quickly to new products, and store managers have the freedom to find room for them.

Comprehensive. HL has its own real estate company, its own construction company to turn a building into an HL, its own manufacturing and importing divisions to make products, and its own trucks to deliver them.

Finances. At least in central Illinois (CLN's area), HL stores are in shopping centers in decline, so the rent is low, and we've heard HL finances expansion through cash flow, not debt.

Product Mix. The extensive inventory attracts consumers who don't craft, scrap, knit, paint, etc. But surely, as they shop for imported home dec products, they discover some of our industry's products.

Integrity. Vendors had trouble explaining exactly how this quality, which seems to permeate the entire company, is a key ingredient to HL's success, but they are convinced that it is. Even if the company decides to start manufacturing or importing a vendor's strong-selling line, everyone is up front about it. Vendors know that going in.

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JO-ANN'S EARNINGS SLIP

For the year ended Jan. 31, net income fell 8.7% to $41.0 million ($1.86/share) on sales of $1.734 billion, up 3.6% from a year ago. Same-store sales rose 3.6%. The earnings include costs related to the early redemption of debt and the company's share reclassification, as well as the expensing of stock options. These costs negatively impacted pre-tax earnings by $11.2 million. During the year Jo-Ann's reduced its debt by $49 million to $114 million.

Net income for the fourth quarter was $27.1 million up 7.1%. Sales increased 5.1% to $552.6 million, and same-store net sales grew 4.5%. Operating profit for the quarter increased 29.2% to $48.2 million, despite incurring $2.5 million in incremental costs associated with stock option compensation expense, the repurchase of subordinated debt, and $0.9 million in incremental store pre-opening and closing costs. Higher gross margins due to a less promotional pricing strategy was the key to the improvement.

Chair/CEO Alan Rosskamm said, "While we were not satisfied with our full year earnings performance, we are pleased to have ended fiscal 2004 with strong operating momentum. We are also very proud to have delivered the strongest same-store sales performance in our industry for two consecutive years."

Rosskamm pointed to the introduction of the new 35,000 sq. ft. prototype, a stronger corporate governance and capital structure with a successful share reclassification, and a de-leveraged balance sheet thanks to recent refinancing. "We are well positioned to execute our strategy over the long-term," he added.

This past year Jo-Ann's opened 16 superstores, converted four larger traditional stores to superstores, and opened three larger traditional stores. The company closed 45 traditional stores and one superstore. The current count is 806 traditional stores and 86 superstores.

Officials estimate earnings will grow 8%-10% and same-store sales will grow 3%. The plan is to open approximately 30 superstores and close 70 traditional stores, with a net gain of square footage of 1%. That and new POS equipment mean capital expenditures of approximately $70-$75 million, higher than a year ago. Operating margins will remain about the same. Higher gross margins are expected, but they will be offset by higher store pre-opening and closing costs.

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LIFE AFTER MARTHA

So Martha's been convicted and will probably go to prison – federal sentencing guidelines virtually mandate at least a 12-15 month sentence. What effect Stewart's conviction and the Discovery Network dropping Christopher Lowell will have on our industry remains to be seen.

But at least in the short term, it could mean fewer consumers will be inspired and taught how to do crafts and home dec projects themselves.

Viacom is cancelling Martha's tv series on its CBS and UPN stations; the series had already suffered a ratings decline. The timing is ironic, because the day before the jury found Martha guilty, she was nominated for a daytime Emmy in the best host category.

Another irony: Analysts said Martha was worth more than $1 billion when her company went public in the late 1990's. The amount of money she saved by selling her Imclone stock, which caused this legal mess, was $51,000.

Martha's print empire is suffering, too. Martha Stewart Living magazine had already experienced a decline in readership and ad revenue in the past year, and the New York Times syndicate, which distributes her "Ask Martha" newspaper column, announced it had not yet decided what to do with it. Profits from the publishing division fell 75% this past year.

Talk about good timing: Just days before Martha was convicted, she interviewed Bridgette Server, founder of Making Memories, on her tv show.

In the past year, Martha's company stock has ranged from $7.10 to $17.00 and finished last week trading at $10.33. It has fallen about 50% since the scandal broke 22 months ago – and Martha owns 61.2% of the stock, according to CBS MarketWatch and the Associated Press.

Meanwhile, there are numerous questions about the future of HGTV's Carol Duvall Show, and the Discovery Network and Christopher Lowell have, as Lowell says, "mutually decided to part ways." Lowell says he'll have a call-in radio show and will publish more books. He has another series in development, but does not yet have a commitment from a network.

These events could open opportunities for DIY celebrities such as Terri Oullette, Kathy Peterson, Katie Brown, Rachel Ashworth, etc. Oullette produces and hosts On the Go with Terri O on KTVK-TV in Phoenix and won an Emmy for her Home with Terri O series. This month she's receiving extensive media exposure as spokesperson for National Craft Month. Peterson has experience as a craft tv hostess; has a new PBS show, Paint My Porch; and her craft column has already replaced Martha's in at least one newspaper, the Palm Beach Post.

Meanwhile, the National Craft Month media blitz continues. As we reported earlier, Terri appeared on CBS' The Early Show. She has also appeared on local stations in New York, Boston, Miami, Miramar (FL), Seattle, and Salt Lake City – and conducted a satellite media tour with interviews on stations in Decatur (IL), St. Louis, Greensboro, South Bend, Minneapolis, Austin (MN), Evansville, Huntsville, Greenville, Green Bay, Tucson, San Diego, Sacramento, Charlotte, and Phoenix.

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CREATIVE PAINTING SHOW A HIT

Emailed from Doxie Keller, a well known decorative painting pro:

The Creative Painting show at the Tropicana Hotel in Las Vegas was very successful. Attendance was excellent with 1460 registered to take classes – the average attendee takes 5-6 classes. The daily walk-in, non-registered crowd was 2500. The mood of the students and the vendors was enthusiastic, and while the attendees wanted to paint, fun prevailed. The atmosphere is very conducive to making the students happy. Food is reasonably priced and if they have free time, there is plenty to do and lots of fun to be taken for "free."

Landscapes on canvas seemed to be very popular. Classes taught by Bill De Roach, Dorothy Dent, and Bill Brayer had full classes with repeats. Sandy Aubuchon packed the aisles when she demonstrated her new landscape and floral book using DecoArt Stuccos and Americana acrylics.

New products which were a hit were Delta's Magic Texture Paste in 18 colors, Plaids' Enamels painted on china and promoted by Donna Dewberry, DecoArt's  Paper Perfect (hand-made paper in a jar), and Liquid Beads (sticky beads), which are combinations of small beads suspended in a glue base. There seems to be a lot of interest in painting and crafting with, and on, paper.

The Creative Painting show will return to the Tropicana in 2005.

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FEBRUARY CHAIN SALES SOAR

Retailers may have attended the winter trade shows, but apparently enough employees stayed home to wait on customers as most of our industry's chains had an excellent month. In fact, most retailers did. Reuters reported U.S. retailers posted their strongest monthly sales gain in more than three years. (One cautionary note: a year ago a Presidents Day weekend blizzard across parts of the East hurt sales and made it easier for this year's same-store sales to improve.)

Jo-Ann's and Michaels led the way with same-store sales increases of 12.0%. Jo-Ann's said the increase was "primarily driven by strength in the company's softlines businesses." Michaels credited the increase to a 2% higher average ticket, a 9% increase in customer traffic, and a 1% increase in custom frame deliveries. Even changes in U.S./Canadian exchange rates helped boost the average ticket by 0.6%. Michaels' top areas were the Northeast, Mid-Atlantic, and Pacific, and the strongest categories were yarn, scrapbooking, frames, and general crafts.

Hancock's same-store sales slipped 1.5% as it continues the transition to the new distribution center.

The discounters did well. Wal-Mart's same-store sales rose 6.2% and Target's were up 7.5% – both better than Wall Street expected. The dollar stores did well, too: Family Dollar, +4.3%; Big Lots, +5.5%; and Dollar General, +3.8%.

Others: Duckwall-ALCO, -0.4% ... ShopKo, +2.0% ... J.C. Penney, +12.1% ... Federated, +9.0% ... Kohl's, +6.6%. Sears had a disappointing month, up only 1.1%.

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MICHAELS: ANOTHER RECORD YEAR

For the seventh year in a row, Michaels posted record annual sales and earnings. For the year ended Jan. 31, net income before the cumulative effect of an accounting change increased 20% to $30.1 million ($0.45/diluted share). Total sales rose 8.0% to $3.091 billion, and same-store sales rose 2.0%.

For the fourth quarter, net income rose 25% to $94.6 million, overall sales rose 9% to $1.063 billion, and same-store sales jumped 4%.

CEO Michael Rouleau expects the perpetual-inventory and auto-replenishment systems to boost same-store sales and margins for years to come. Expectations for the year: Open 45 new Michaels stores ... Same-store sales to grow 3-5% ... Diluted earnings per share up "at least" 15%" ... Increase efforts to boost Aaron Bros., including more stores and boosting sales/store from $1 million to $1.5 million ... Complete the automated replenishment system ... Customer service will improve since clerks will need to spend less time with inventory duties ... Reduce inventory 3 - 4% without hurting sales ... Improve ad circulars and the in-store environment with a more open atmosphere.

Significant news for independents: Michaels will open a total of 5-8 ReCollections stores this fall in the Phoenix, Dallas, Atlanta, and Washington, D.C. areas. The company will continue its smaller-store Village Crafts experiment, but new stores will have the Michaels name, and eventually the existing VC stores will change their name to Michaels.

Rouleau said, "Growth is expected to continue in customer traffic and average ticket during March and April, but will be offset by changes in our marketing calendar, the timing of our custom frame promotions, and the shift in the Easter holiday. Given these changes, March and April same-store sales are expected to increase 1% to 3%."

The current store count: 809 Michaels stores, 158 Aaron Bros. stores, two ReCollections stores, and two Star Wholesale operations.

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MIKE DUPEY RETURNS!

Long considered one of the best retail merchants in the industry, Mike Dupey is back – but this time as a vendor and retailer. The founder of Michaels and later MJDesigns, and the originator of the craft superstore concept, exhibited at the HIA show as Dupey's Jewelry Construction Co. showing a line of inexpensive jewelrymaking supplies.

The effort developed from Mike's fashion jewelry store which he opened last March. And while Mike may be the father of the modern craft chain store, as always he is concerned about helping small retailers.

"I have always fought for the small retailer because they are the creators of ideas for the larger businesses to copy," Mike wrote. "The only credit they ever receive is the self-satisfaction that they started the idea first.

"This company was created to help small retailers everywhere," he added. "My goal is to have the lowest price for the smaller people, so that they can compete and continue their business profitably.... I will sell to everyone at the same price, regardless of the quantity or the size of the business."

For more info, call 972-243-3293; fax 972-243-3744; email miked@dupeys.com.

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RANDOM NOTES, RANDOM THOUGHTS

1. Why do I think Hobby Lobby has been successful? For all of the vendors' reasons listed above and in Business-Wise, plus these: A) Hobby Lobby is privately held; David Green doesn't have to answer to Wall Street's constant "What have you done for me lately?" pressure. As a result, HL can take a longer strategic view and can avoid things like cutting off buying to make the quarterly results look better. B) Because vendors find HL such a pleasure to do business with, some vendors show their new lines to HL first. C) They expand carefully. It's as if they drew a circle on a map with the center being Oklahoma City. They'd open stores in appropriately-sized towns within 100 miles. When those stores were up and running, they'd expand the circle to 200 miles. Then 300, etc.

2. On a personal note, I've always disliked people who wear their religion on their sleeve. They seem to be no more "holy" than anyone else, but they sure talk a good game. David Green, on the other hand, puts his money where his mouth is by closing his stores on Sunday and giving away a lot of his fortune to charity.

3. Email from Sandra Joseph of Reminders of Faith: "I am still being bombarded with people interested in scrapbooking who have no idea where to start. I am so amazed. Just yesterday, I was meeting with a very sharp businesswoman who is a leader in another industry. This was not the first time we have met and she has seen our products over and over. As we were discussing things, I had her pull up our website and go to our inspiration gallery to look at how to use the products, and all she wanted to know again was how do I start, as well as how do I recreate exactly the ideas shown on the site. There are so many potential customers we are not reaching as they feel so overwhelmed by our industry."

Scrapbooking has grown, as Creative Keepsakes' new survey indicates (see below), but I wonder how much more it might have grown if some potential scrappers hadn't been scared off by what looked to them to be a confusing, complicated hobby.

4. I received an email from a veteran needlework vendor upset that some of the chain store buyers to whom he sells didn't stop at his HIA booth. He said some of his fellow needlework vendors reported the same thing. "This situation prompts me to ask you to put a note in your newsletter directed at store management," he wrote, "asking them why they don't insist that their buyers at least spend a few hours at each show going by and seeing all of their existing vendors to be sure they are up to date on everything. After all, we get to the shows and spend money to set up a booth, it would seem to be just common courtesy for the buyers to come by and acknowledge how things are going and take a quick look at some of the latest ideas. It is very distressing to be a manufacturer selling these major accounts and knowing the buyers are somewhere near Dallas, and then not seeing them for 4 days."

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MISCELLANEOUS NEWS

MEDIA. The Mar. 5 edition of the Washington Post included an excellent article on the basics of the scrapbook trend. Excerpts: A. "Indeed, the scrapbooker's world is one in which you are entirely likely to need not only paper-edgers, but a paper-edgers' tote that will accommodate 36 different pairs. If you don't know what paper-edgers are, don't worry, you will. Scrapbooking is the country's fastest-growing hobby, one that is moving steadily into the mainstream...." B. "A Mormon woman named Marielen Christensen is generally credited with popularizing the contemporary scrapbook in the late '70s and early '80s, as well as publishing the hobby's first how-to book and opening its first supply store." 

DATA. Creating Keepsakes' 2004 survey, "Scrapbooking in America," reports that scrapbooking sales have hit $2.55 billion, up from $1.999 billion in its 2001 survey. The percentage of households with a consumer who has "scrapped" in the previous year rose to 24.5% from 21%.

HIA/ACCI = CHA. Formal unification of ACCI and HIA into the Craft & Hobby Assn. should be completed by the end of this month. The joint board has already met and is proceeding with plans for increased services for its members.

MEMORIES. HIA (soon to be CHA) will launch a new feature in its Horizons newsletter, "Crafting a Future…How I Started in the Craft Business." Let's hear your story! Email how you started to HIA's Don Meyer, dmeyer@hobby.org.

COMPANY LOOKING. DecoArt, a leading paint manufacturer in the industry, has an immediate opening for a creative Marketing Manager. Must relocate to Kentucky. DecoArt, P.O. Box #297, Stanford, KY 40484-0297. Attn: Human Resources Department. Call 800-367-3047; email dcarlson@decoart.com.

JAPAN. HIA is sponsoring a cultural/business tour of Japan May 10-17 which will include a guided tour of the Japan Hobby Show, visits to Japanese retailers, briefings by Japanese and U.S. trade experts, seminars on Japanese business practices and culture, and sightseeing. For more info, call 201-794-1133 or visit www.hobby.org and click on "Charter Tour To Japan."

WAL-MART. The board approved a 44% increase in the annual dividend to $0.52/share, payable on Apr. 5 to shareholders of record Mar. 19.

TV. HGTV's The Carol Duvall special filmed at the HIA show ran Saturday, but will be repeated Mar. 26 at 9 am. The HGTV website also lists what Carol's staff thinks were the top products at the show. 

NEW COMPANY. As of Apr. 1, Kindra Foster, formerly of AccuCut, has formed Foster Executive Writing & Editing. Services include executive communications, marketing and informative materials, technical writing, and research. Rolodex: Kindra Foster, Foster Executive Writing & Editing, 2530 Dorothy Dr. Lincoln, NE 68507. 402-325-0457; fax: 402-325-6757 email kfoster2@neb.rr.com.

COMPANY CHANGE. Due to change in ownership and company philosophy, DSR Mfg. (dba Aldastar) has ceased operating, but a new company, R. Star Int. Ltd., has been formed and is operational. It is owned and run by Rhonda Sadur who says it will continue the best of Aldastar "while expanding to reach the new limits created by today's marketplace." Rolodex: R. Star International Ltd., 70 Spruce St., Paterson, NJ 07501. Call 800-291-5772 and

973-925-8900; fax 973-925-8920; visit www.rstarinternational.com; email rsadur@aol.com.

SIGN OF THE TIMES. Www.whereoware.com is a website for the gift industry. It has a search engine, and the second most popular keyword search in the month of February was scrapbooking. Candles was first, but scrapbooking was searched more often than dogs, lamps, garden, jewelry, cats, furniture, vases, and pillows, Gifts & Decorative Accessories reported.

DESIGN. TNNA's second annual Student NeedleArts Design Competition has begun; any post-high school youth who is either enrolled in an educational curriculum or is sponsored by a TNNA member is eligible. The submission must be an original design utilizing at least two of the hand needlearts – embroidery, cross-stitch, knitting, crochet, needlepoint, and embellishments. Entries must be postmarked no later than June 1. For more info, email Sherry Mulne, bdirect@columbus.rr.com, call 614-237-0700, or download an entry form from www.tnna.org/pdfs/DesignCompetition.pdf.

INSURANCE. Sam's Club plans to offer group health insurance to businesses in 10 states with fewer than 100 employees – CA, IL, MO, NC, OH, TN, GA, IA, IN, and WI, the Sacramento Business Journal reported.

MEDIA. Reminders of Faith, the new Christian scrapbook company has received extensive national media exposure, including CBS radio's Osgood Files with Charles Osgood, the evening news on KVTV/Dallas (CBS), At Home Live! on the Familynet network, and KVTT/Dallas FM radio. For info, visit www.remindersoffaith.com or call 724-827-8549.

FOR SALE. Excess scrapbooking inventory available for immediate liquidation. Contact Nolene at 714-671-9438 for more information.

TOYS. The 2005 Toy Fair's dates have changed to Feb. 20-23 so it won't conflict with the International Toy Fair in Nuremberg, which is Feb. 13-16.

NEEDLEWORK. Los Angeles Family magazine profiled Leora Raikin and her African Folklore Embroidery program. As CLN reported earlier, the program teaches South African embroidery techniques and designs to American kids. To read the article, visit www.lafamily.com/display_article.php?id=408.

GLASS. The Assn. of Stained Glass Lamp Artists will have a special display at the Art Glass Show, July 8-11 in Portland. For info on ASGLA, visit www.asgla.com or email asgla@comcast.net. For show info, visit www.artglassshow.com, call 740-452-4541, or email ArtGlassShow@Offinger.com.

PEOPLE. Cheryl Lightle, president of Creative Memories, the scrapbook division of Antioch is retiring. COO Asha Morgan Moran will replace her. Creative Memories sales have topped the $400 million mark, according to the Dayton Business Journal ... Lorna A. Reeves was named editor of Sampler & Antique Needlework Quarterly, a magazine for advanced stitchers published by Hoffman Media. She will continue as editor of Just CrossStitch.

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BUSINESS PROFILE

CLN will often profile one company per issue, which will remain online for at least a year. A Profile is a perfect way for a new company to let itself be known to the industry, or for an established company to enhance its reputation by showing the industry its history, diversity of products, personnel, etc. For more information on how your company can be profiled, call Mike Hartnett at 309-925-5593 or email mike@clnonline.com.

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THE CREATIVE NETWORK: JOB OPENINGS

To see the latest job openings listed by the Creative Network, click on Jobs in the left-hand column.

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THE CLN RETAIL INDEX

A. C. Moore (ACMR). Last*: 26.67 ... Change**: +3.92
Hancock Fabrics (HKF). Last*: 15.88 ... Change**: -0.97
Jo-Ann Stores (JAS). Last*: 26.70 ... Change**: -0.18
Michaels (MIK). Last*: 47.29 ... Change**: -0.75
Rag Shops (RAGS). Last*: 4.05 ... Change**: -0.09
Wal-Mart (WMT). Last*: 58.48 ... Change**: -1.08
CLN Retail Index. Last*: 179.07 ... Change**: -.0.04%
Dow Jones Index. Last*: 10,240.08 ... Change**: -3.2%

*March 12 ** from Feb. 27 Prices are exclusive of dividends

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SIGNS OF OUR TIMES

You know you're living in 2004 when...

1. You accidentally enter your password on the microwave.
2.
You haven't played solitaire with real cards in years.
3.
You have a list of 15 phone numbers to reach your family of 3.
4.
You email the person who works at the desk next to you.
5.
You don't stay in touch with friends if they don't have e-mail addresses.
6.
At home after a long day at work, you still answer the phone in a business manner.
7.
When you call from home, you accidentally dial "9" to get an outside line.
8.
You've sat at the same desk for four years and worked for three different companies.
10
You learn about your redundancy on the 11 o'clock news.
11.
Your boss doesn't have the ability to do your job.
12.
You read this entire list, and kept nodding and smiling.
13
You are too busy to notice there was no #9. 

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REMINDERS

1. For more information on how your business can be the subject of a "Business Profile," call Mike Hartnett at 309-925-5593 or email mike@clnonline.com.

2. If you want a hard-copy of this issue, click on "Printer Friendly version".

3. If your company is a paid subscriber, everyone in the main office is welcome to register, free. Just click on "Current Subscribers Click Here To Register."

4. If you want to recommend CLN to a friend, use the "Tell Your Friends" box on the home page.

5. Creative Leisure News is published on the first and third Mondays of each month. Because there are five Mondays in March, your next issue will be Monday, April 5.

xxx 

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