Kate's Collage
"Vinny Da Vendor"
"Benny Da Buyer"
Kizer & Bender
Memory, Paper & Stamps
Category Reports
Designing Perspectives
Scene & Heard

Creative Leisure News
306 Parker Circle
Lawrence, KS 66049
Phone: 785-760-5071
Email: mike@clnonline.com



The industry as seen by top designers.

Printer Version

How To Sell Your Greeting Card Creations ...

... without having to print them.

by Staff Report (April 2, 2007)

(Note: CLN came across this press release and thought it offered some interesting opportunities for crafters, painters, and cardmakers. Here's an edited version.)

Greeting Card Universe Revolutionizing the Paper Greeting Card Industry

Poised to transform the eight billion dollar paper greeting card industry long dominated by two major players, American Greetings and Hallmark, BigDates Solutions (BigDates) launches GreetingCardUniverse.com (GCUniverse).

In the first 30 days of operation GCUniverse has already attracted over 70 artists boasting over 1,000 cards. By summertime GCUniverse expects to offer over 5,000 unique cards, far surpassing the selection in card stores today. BigDates CEO Nasser Gaemi asserts, "GCUniverse will quickly become the largest online greeting card store offering a limitless selection of 'direct from the artist' cards."

BigDates operates GCUniverse and is the leader in third party Reminder Service Solutions powering the gift reminder services at leading retailers such as Lillian Vernon, Barnes & Noble.com, and Overstock.com. Gaemi states "GCUniverse empowers card artists to cost effectively connect with buyers. It differs from sites like CafePress.com and Zazzle.com by specializing in paper greeting cards and most importantly by proactively marketing GCUniverse cards via reminders -- putting the right cards in front of the right people at the right time."

GCUniverse makes it possible for essentially any freelance artist to sell paper greeting cards online and earn an unconventional 50 cents per card sold. With little effort and zero fees artists can create online storefronts featuring their cards within minutes.

"I used to sell my greeting cards on CafePress. My GCUniverse store was so much easier and quicker to set up. GCUniverse is a 10+" contests artist Christine Quimby.

Using print-on-demand technology GCUniverse can print virtually any art on a paper greeting card, by the thousands or one card at a time. Priced at $2.49 plus postage per card, artists can even afford to stock their own card inventories.

"Artists can put greeting cards out there without the printing expense overhead. GCUniverse is easy to use, my shop simple to set up, and the staff interested in feedback," says artist Heather Castles.

Great content is crucial but marketing is king. In addition to being a card shopping destination site, GCUniverse cards are marketed across the network of "powered by BigDates Solutions" reminder services sending millions of welcomed reminders to a rapidly growing user base. Timely email reminders include suggestions of appropriate GCUniverse paper greeting cards as well as gift and free eCard suggestions.

Leveraging Web 2.0 functionality GCUniverse brings the ultimate user experience to artists and card shoppers. For example, artists can showcase their cards on their own blog or website with the GCUniverse Card Widget, a mini-rolling demo of the artist's cards that links card shoppers to the artist's storefront.

"It's a no-cost, no risk proposition for artists. Their enthusiasm has been phenomenal. They're very appreciative to have a free service to showcase their art and sell in miniature. We are improving the site guided by their suggestions. It's really a service that they can call their own," says Mindy Rosso, BigDates V.P. of Marketing. "In a manner of speaking we've opened the doors for shoppers to experience the largest, most convenient and unique greeting card store in town."

(Note: Visit www.greetingcarduniverse.com.)



horizontal rule

horizontal rule


Designing Perspectives Recent Columns...
DESIGNERS HELP GROW YOUR BUSINESS...in more ways than you can imagine.

FROM A BRAINSTORM TO A PRODUCT LINE; The journey from an idea to a hug line on store shelves.

HOW TO PROFIT FROM MIXED MEDIA; A sneak preview of a seminar on one of the industry's hottest trends.

MAKE IT UNIQUE OR COPY A MODEL? Sometimes a consumer wants it unique, but other times...

"CROWDSOURCING"; The Future of Design? Design by and for the masses.

THOUGHTS ON THE STATE OF DESIGN; Who decides what is a good design?

CHA EVENTS FOR DESIGNERS; Seminars and events to grow your business.

WHAT HAPPENED TO CREATIVITY? An experienced designer doesn't like what she sees in stores.

ADVICE FOR PUBLISHERS AND DEISIGNERS; What questions to ask each other.

HOUSE JUDICIARY CONTACT LIST; Contact them to delay the Orphan Works bill.

AN EDITOR VENTS...about unprofessional designs.

MORE DETAILS OF THE ORPHAN WORKS LEGISLATION; And the harm it could do to the industry.

THE ORPHAN WORKS BILL; A threat to designers everywhere.

MORE THOUGHTS ON PAY FOR DESIGNERS; Demanding more pay, the right brain / left brain conundrum, and a historical perspective.

LOW PAY FOR DESIGNERS...drives them out of the industry and is unfair.

DESIGNERS IN THE GHETTO; Fair pay for essential work.


CHA TO LAUNCH DESIGNER EDUCATION DAY FOR 2007 SUMMER SHOW; And expands License and Design section for the Winter show.

HOW TO SELL YOUR GREETING CARD CREATIONS...without having to print them.

RULES FOR BUSINESS...rules for life.

THE FUTURE FOR DESIGNERS...and how manufacturers should use them.

THE NEXT BIG THING...Trends you'll see in 2007.

TOO MANY PATTERNS! Basic economics: a glut of anything lowers the price and the perceived value.

ADVICE FOR DESIGNERS; Take off the blinders and tell a real story.


CHANGING CUSTOMERS, CHANGING CATEGORIES; Categories rise and fall, and today ...


A CALL FOR CUTTING EDGE DESIGNS; TV producer needs designers.

A VENDOR'S VIEW OF WHAT DESIGNERS REALLY NEED; Savvy inventiveness, not just designs.

HOW DESIGNERS MUST COPE WITH A CHANGING INDUSTRY; Diversify, improve, and maintain standards.

HOW AND WHY CRAFT DESIGNS ARE CHANGING; Because younger consumers want less structure (among other things).

CHA's INSPIRATION AND DESIGN FAIRE; Designer-exhibitors faired well at CHA's newest show feature.

10 TIPS FOR SPOTTING A TREND; It's not tricky, but it requires work.

ARTISTS -- IN THEIR OWN WORDS; Why they make art.

MY LOVE/HATE RELATIONSHIP WITH MICHAELS, PT. I; Why chains' education programs aren't what they could be.

CHA SUMMER SHOW TRENDS; "The simple, flat, non-dimensional page is a trend of the past.

MARKET RESEARCH ON DECORATING TRENDS; "Casual" decorating is our most popular style, but not by much.

HIA 2004: WOW!; A bonanza of color, themes, and products.

TRENDS AT THE ATLANTA, DALLAS GIFT SHOWS; Trends we'll probably see in our industry.

IT'S IN THE BAG; Why making purses is so hot.

TRENDS AND DESIGN; What's new and what's hot.


ACCI TRENDS: PRODUCTS & DESIGNS; Scrapbooking, yes, but lots more, too.

DESIGNING THE LIFE OF A PRODUCTS; Without good design there are no sales.

WELCOME TO OUR WORLD; Two busy designers reporting on trends.