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The industry as seen by top designers.

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CHA Events for Designers

Seminars and events to grow your business

Staff Report (January 5, 2009)

To order tickets, visit www.chashow.org.

Saturday, January 24

12:00 - 1:00 pm. The Indie Craft Cheat Sheet: Trends, Styles and Habits (S102). Speaker Leah Kramer is the founder of Craftster.org.

2:00 - 3:00 pm. Advanced Photoshop Skills for Designers (S107)

4:30 - 6:00 pm. Designer Showcase (E502). Meet many of the industry's top designers and see their work on display. For a preview, visit www.chashow.org/eweb/Dynamicpage.aspx?webcode=DesignerShowcase.

4:30 - 6:30 pm. Taste of Anaheim (E501). Free food, supplied by some of the area's top restaurants.

4:30 - 6:30 pm Indie-Craft Welcome Reception (E503) Meet leaders of the indie craft movement.

5:30 - 6:30 pm Designer Networking Event (E502a). A networking party to meet designers.

Sunday, January 25

12:00 - 1:00 pm. The Health Benefits of Crafting - An Important Message for Your Customers!

(S111). Speaker: Betsan Corkhill presents evidence and research on the health benefits of crafting. This is a potential public relations gold mine for the industry. For a preview, click on Kate's Collage.

12:00 - 1:00 pm. Turning a Designer's Idea into a Product in Hundreds of Stores! (S112).

FloraCraft's Jim Scatena, CLN's Mike Hartnett, and Jody Puckett describe the step-by-step process of taking Jody's idea from its conception to a product selling in stores.

1:00 - 2:00 pm. CHA Craft SuperShow Information Session (E510). Learn about CHA's new consumer show in Orlando following the summer trade show.

2:00 - 3:00 pm. Advanced Blogging: How to Build Your Blog and Drive Traffic to Your Website (S115).

5:30 - 7:30 pm. Keynote: Deborah Norville - Turn Your Passion Into Profit! - Using the Power of Positive Thinking to Reach Your Goals (E504).

Monday, January 26

7:30 - 9:00 am. CHA Town Hall (E505). Your chance to give the CHA staff feedback on improving CHA and discuss with other member the state of the industry.

12:00 - 1:00 pm. Branding 101 for Designers (S117)

2:00 - 3:00 pm. CHA's Attitude & Usage Update: Insights into Consumer Crafting (S121).

Tuesday, January 27

7:00 - 9:00 am. CHA Annual Business Meeting (E507)

12:00 - 1:00 pm. Color Trends: What’s in Store for the Future from the Pantone Color Institute (S1270.

12:00 - 2:00 pm. Learn How to Get Multiple Income Streams For Your Work (S124)

2:00 - 3:00 pm. Dollars by Design - Product Presentations that Sell!

2:00 - 3:00 pm Power Brainstorming: How to Lead Your Team (or just you) to New Levels of Innovation. (S130).

6:00 - 10:00 pm. CHA Winter Show Event & Annual Industry Awards Ceremony Featuring ELVIS – The Three Faces of the King (E508).



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Designing Perspectives Recent Columns...
DESIGNERS HELP GROW YOUR BUSINESS...in more ways than you can imagine.

FROM A BRAINSTORM TO A PRODUCT LINE; The journey from an idea to a hug line on store shelves.

HOW TO PROFIT FROM MIXED MEDIA; A sneak preview of a seminar on one of the industry's hottest trends.

MAKE IT UNIQUE OR COPY A MODEL? Sometimes a consumer wants it unique, but other times...

"CROWDSOURCING"; The Future of Design? Design by and for the masses.

THOUGHTS ON THE STATE OF DESIGN; Who decides what is a good design?

CHA EVENTS FOR DESIGNERS; Seminars and events to grow your business.

WHAT HAPPENED TO CREATIVITY? An experienced designer doesn't like what she sees in stores.

ADVICE FOR PUBLISHERS AND DEISIGNERS; What questions to ask each other.

HOUSE JUDICIARY CONTACT LIST; Contact them to delay the Orphan Works bill.

AN EDITOR VENTS...about unprofessional designs.

MORE DETAILS OF THE ORPHAN WORKS LEGISLATION; And the harm it could do to the industry.

THE ORPHAN WORKS BILL; A threat to designers everywhere.

MORE THOUGHTS ON PAY FOR DESIGNERS; Demanding more pay, the right brain / left brain conundrum, and a historical perspective.

LOW PAY FOR DESIGNERS...drives them out of the industry and is unfair.

DESIGNERS IN THE GHETTO; Fair pay for essential work.


CHA TO LAUNCH DESIGNER EDUCATION DAY FOR 2007 SUMMER SHOW; And expands License and Design section for the Winter show.

HOW TO SELL YOUR GREETING CARD CREATIONS...without having to print them.

RULES FOR BUSINESS...rules for life.

THE FUTURE FOR DESIGNERS...and how manufacturers should use them.

THE NEXT BIG THING...Trends you'll see in 2007.

TOO MANY PATTERNS! Basic economics: a glut of anything lowers the price and the perceived value.

ADVICE FOR DESIGNERS; Take off the blinders and tell a real story.


CHANGING CUSTOMERS, CHANGING CATEGORIES; Categories rise and fall, and today ...


A CALL FOR CUTTING EDGE DESIGNS; TV producer needs designers.

A VENDOR'S VIEW OF WHAT DESIGNERS REALLY NEED; Savvy inventiveness, not just designs.

HOW DESIGNERS MUST COPE WITH A CHANGING INDUSTRY; Diversify, improve, and maintain standards.

HOW AND WHY CRAFT DESIGNS ARE CHANGING; Because younger consumers want less structure (among other things).

CHA's INSPIRATION AND DESIGN FAIRE; Designer-exhibitors faired well at CHA's newest show feature.

10 TIPS FOR SPOTTING A TREND; It's not tricky, but it requires work.

ARTISTS -- IN THEIR OWN WORDS; Why they make art.

MY LOVE/HATE RELATIONSHIP WITH MICHAELS, PT. I; Why chains' education programs aren't what they could be.

CHA SUMMER SHOW TRENDS; "The simple, flat, non-dimensional page is a trend of the past.

MARKET RESEARCH ON DECORATING TRENDS; "Casual" decorating is our most popular style, but not by much.

HIA 2004: WOW!; A bonanza of color, themes, and products.

TRENDS AT THE ATLANTA, DALLAS GIFT SHOWS; Trends we'll probably see in our industry.

IT'S IN THE BAG; Why making purses is so hot.

TRENDS AND DESIGN; What's new and what's hot.


ACCI TRENDS: PRODUCTS & DESIGNS; Scrapbooking, yes, but lots more, too.

DESIGNING THE LIFE OF A PRODUCTS; Without good design there are no sales.

WELCOME TO OUR WORLD; Two busy designers reporting on trends.