Kate's Collage
"Vinny Da Vendor"
"Benny Da Buyer"
Kizer & Bender
Memory, Paper & Stamps
Category Reports
Designing Perspectives
Scene & Heard

Creative Leisure News
306 Parker Circle
Lawrence, KS 66049
Phone: 785-760-5071
Email: mike@clnonline.com



Insights on business -- and life.

Printer Version

Craft Therapy Could Inject a Healthier Bottom Line

A website that shows how crafts are good for consumers' health, and for business.

by The Craft Practitioners (September 7, 2009)

Self described crafters listed health as one of the top five reasons they work on a favorite craft, whether it's scrapbooking, needlework, or any of their other creative pursuits according a survey by CHA.

Long known as a therapeutic treatment by art and occupational therapists, more and more people recognize that they feel better while crafting. Can manufacturers find a healthier bottom line by tapping into this trend? Yes. Kathy Peterson, an award-winning designer and host of LifeTime TV's The Balancing Act and founder of Craft For Health (www.CraftForHealth.com), believes that this is just the right prescription for the craft industry.

Peterson, who is known as Crafty Kathy and has established relationships within the industry, spotted this trend and immediately grasped the potential to not only engage with crafters in a curiously new way, but to also reach the 40% of consumers who do not consider themselves as crafters.

Having published five books and hosting a successful and long-running craft TV series on several cable networks, Peterson has a long and successful history within the craft industry and believes that Craft for Health makes sense for everyone.

Peterson partnered with nurse practitioner Barb Dehn, also known as Nurse Barb on ABC TV's The View From the Bay in San Francisco. Dehn teaches at Stanford and sees patients in a private practice in Silicon Valley and brings an unexpected blend to the team with her medical and health expertise. Dehn & Peterson see the potential of blending health into crafting to reach more people who will be interested in facing life challenges by Creating Handmade Health

Not just for illnesses

"Parents are looking for ways to help their kids unplug from video and computer screens and reconnect with the family," says Peterson. "When parents can work on a project shoulder to shoulder with their kids, conversations can start. Parents are looking for healthy alternatives and activities they can share with their kids and do together.

Craft For Health may be just the right way for parents to reconnect with their kids and for craft manufacturers to reconnect with the consumer who would otherwise never visit a craft store.

"Forty percent of people over the age of 40 have some type of chronic or invisible pain," says Nurse Bar., "Many do not find complete relief from pharmaceuticals or other treatments. And, yet, we've seen many people turn to crafting to express their creativity while feeling useful and productive."

An epidemic of interest

Since launching Craft For Health in May 2009, The Craft Practitioners have been overwhelmed with stories from around the world, media interviews, and guest appearances. They share interesting stories of how one woman crafted her way to a 50-pound weight loss, while others use crafting to cope with chronic illnesses and depression, and how a wounded Iraq war veteran with a traumatic brain injury re-gained eye-hand coordination while crafting and painting models.

The stories and ideas keep pouring in, as Kathy and Barb explore how to infuse unexpected ideas into product development, craft kits, media tours, and more. These two women are passionate about making a positive difference in people's lives and believe that crafting is not only fun, but will provide a myriad of therapeutic benefits.

From Autism to Alzheimer's, and for all the healthy folks in between, The Craft Practitioners, have ideas for injecting more Crafting into all of our lives and quite possibly helping the industry's financial health.

For more information on The Craft Practitioners and Craft For Health, visit their website, www.CraftForHealth.com, or contact them directly at Kathy-Barb@CraftForHealth.com.



horizontal rule

horizontal rule


Kate's Recent Columns...
HOW A RETAILER CAN HELP A VENDOR CREATE A PRODUCT; Product testing with store customer.

MY VISIT TO SOUTH KOREA; Crafts in a war zone?

A PERSONAL VIEW OF SCHOOL TRAGEDIES; The Newtown Massacre brought back memories.

MEMORIES OF 9/11; A proud but humbling experience.

THE AMERICAN DREAM, UPDATED; Something achieved, something lost: the end of a hard, but wonderful era.


WHAT HALLOWEEN CHARACTERS DO YOU HAVE AT WORK? They're everywhere! They're everywhere!

BOB AND DARWIN; Reprinted from the May 15, 1986 edition of Profitable Craft Merchandising.

EXCERPT: YOU DID WHAT IN THE DITCH? FOLKLORE OF THE AMERICAN QUILTER; An edited version of the author's preface.

ASSAULT WITH A DEADLY GLUE GUN; Chapter One from a hot new comedy/mystery novel.

WHERE AND HOW DO WE PERCEIVE BEAUTY? Are we open to unexpected wonder?

THE DUNCAN FAMILY; Winner of CHA's Special Recognition award.


MODERN TECHNOLOGY AND THE POST-50 GENERATION; These are modern...conveniences?

CHANGES IN YOUR LIFE THAT WILL COME SOON; In fact, they're already happening.

WAKING UP IN THE LAND OF GLITTER; Reprinted by permission by Grand Central Publishing. Copyright, 2010.

PANDEMIC PREPAREDNESS; Are you ready for the worst?

CRAFT THERAPY COULD INJECT A HEALTHIER BOTTOM LINE; A website that shows how crafts are good for consumers' health, and good for business.

WORKING IN A HOME OFFICE; Benefits, problems, and tips learned the hard way.

INDUSTRY VETERANS KEEP WRITING; Short stories, romance and mystery novels, and reference books.

MOTHER'S DAY SPENDING; Less than last year, but...


LESS SPENDING, MORE CRAFTING; The recession offers a wonderful opportunity for our industry.

A TRIBUTE TO DAVID CUNNINGHAM; Wise words for a remarkable man.

THE HEALTH BENEFITS OF CRAFTING; Research could open the door to better health for consumers, better sales for the industry.

EMPLOYEE STOCK OWNERSHIP PLANS; Another example of unintended consequences.

SO, WHAT IS EBITDA? A hypothetical example of how it's determined and what it does - and doesn't - mean.

USING YARN TO IMPROVE THE WORLD; Knitting scarves for the Special Olympics and raising funds for the Rwanda Knits project.

WALNUT HOLLOW: AN INDUSTRY AND CONSERVATION LEADER; The company went "green" long before it was popular.

THE FUTURE OF MAKIN'S USA; Changes and improvements are in the works.


CHINA'S DEVELOPMENT AND THE FUTURE OF CHINA-US RELATIONSHIP; The Chinese ambassador's address to the Peoria (IL) Rotary Club.


MEMORIES OF BILL MANGELSEN; With lessons for all importers, businesses, and people.

RWANDA KITS UPDATE; Making a difference, changing lives.

LAST MINUTE CHA SHOW PRODUCT INFO; So many products, so little time.

WHY I SCRAPBOOK; So much more than photos and stickers.

ARE SCRAPBOOKERS CRAZY? Contests, validating lives, and more.

LETTERS FROM THE FIRE ZONE; Safe, relieved, and thankful.

A GLIMPSE INTO THE 2015 RETAILING ENVIRONMENT; Shifting demographics, household downsizing, and new marketing present industry challenges.

SOME THOUGHTS ON GLOBALIZATION; A PARADIGM REVOLUTION: The Big eating the Small is now the Fast eating the Slow.

THE CRAFT FUR DUCK; The old image of crafts needs changing.

MY 20 YEARS IN THE INDUSTRY, PT. III; "We are on the edge of losing touch with our consumers."

MY 20 YEARS IN THE INDUSTRY, PT. II; "We cannot...run companies for stockholders only or look for the one item that will last forever..."

MY 20 YEARS IN THE INDUSTRY; "I still believe that accurate trend prediction is the most important driver for profits for companies..."

BEADING SMILES; Helping with sick kids through crafts.

THE WORST TRADE SHOW EVER; Why CHA is no longer in Chicago in winter.

ACCOUNTING FOR GIFT CARDS...Can mess up the books.

HOLIDAY EATING ADVICE; How to stay happy, if not healthy, during the holidays.

NRF'S TOP 10 TIPS FOR SMART HOLIDAY SHOPPING; What consumers are being told on getting the best deals from retailers.

THE MICHAELS SALE AND OCTOBER RETAILS RESULTS; The CLN Newsbrief emailed to subscribers.

WHAT HAPPENED TO PROFESSIONAL CRAFTERS? SOME ANSWERS; Lack of access to supplies, inept show managers, and more.

A BEGINNING (AND END) FOR SOME ... Why do some consumers stop crafting and other become lifelong enthusiasts?

YOU THINK YOU KNOW ME? Public exposure of a private life can be misleading, dangerous, and bad for business.

CLN NEWSBRIEFS: August sales and Michaels quarterly report and conference call.

CLN NEWSBRIEF: JO-ANN'S; The quarterly report and the conference call.

CHARITABLE OPPORTUNITIES FOR ALL; Play golf, quilt, knit, scrap, stamp, paint - all for good causes.

IN DEFENSE OF PAPER; Technology has its place, but...


LITTLE WHITE LIES; Embellishing your resume can catch up to you.

THE DECORATIVE ARTS COLLECTION; The best our painters have to offer.

LETTERS TO CLN; Rag Shops, younger consumers, tough times for designers, and more.

BETTER CUSTOMER SERVICE = LOYAL RETAILERS; 10 ways vendors can improve their relations with retailers.

WHAT HAPPENED TO PCP's; The savvy Professional Craft Producers have evolved.

PRIVATE CHARITY OR PUBLIC TAXES? Will the scalawags get rich and the poor remain poor?

HOW YOU CAN HELP KATRINA'S VICTIMS; Practical, concrete suggestions.

CHURCH BULLETINS; Typos that allegedly appeared in church bulletins or were announced in church services.

SCRAPBOOKING A SENTIMENTAL EXPERIENCE; An example of why scrapbooking is so popular.

ANATOMY OF A PRODUCT PRESS RELEASE; What should be in it, how to write it, and a model.

EXCERPT: THE HEALING POWER OF CRAFTS; Using your hobbies to gain mental, physical, and spiritual benefits.

HOW TO SAY WHAT YOU MEAN; It's up to you to mean what you say.

ENCOURAGING BRIGHT IDEAS; Debunking myths about your staff's creativity.

SICK DAYS -- AND COMMON SENSE; Working when you're sick sets a bad example in more ways than you think.

THE ART OF COMPROMISE; It's an essential tool for the mid-level manager.

KNOWING YOUR LIMITATIONS; Thinking of trying a new category, such as scrapbooking? Answer these questions first.

PROGRESS? IF YOU SAY SO.; Are craft stores losing their identity.

R-E-S-P-E-C-T; Simple acts make a big difference.

FOSTERING CREATIVITY; The care and feeding of artists is a tricky business.

DIRECTIONAL SIGNALS, WHO'S TALKING, WHO'S LISTENING; How to avoid communication snafus.

WANNA JOIN A CLUB?; Not this one, please?

GRAPVINES: STOPPING OFFICE GOSSIP; Practical ways to minimize the damage.

EMAIL: THE UPS AND DOWNS; We can't live without it but we're paying a price.

LONG TERM SATISFACTION: Easy to cheapen products, but at what cost to your reputation?

EMPLOYEE RECOGNITION: WHY BOTHER?; Because it's not only fair, it's good business, too.