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CHA's Digital Imaging Seminars 

Digital and imaging programs for retailers – and vendors.

by Craft & Hobby Association (December 5, 2005)

(Note: The digital photograph is here to stay – and that changes the needs and interests of consumers and presents new challenges for retailers and manufacturers. What follows is a list of digital-related seminars to be held during CHA show in Las Vegas Jan. 30 - Feb. 2. For a complete list of events and to register and order tickets, visit www.chashow.org.)

Event #D10: Digital Photo Memories and Retail: How to Tap into and Profit from the Convergence of Paper and Technology ... Linda Malek, LJM Associates ... Tues., Jan. 31, 4:00 – 5:30 pm

Digital imaging has become a driving force in the economy and scrapbooking and paper crafts today. Understanding the technology will allow you to better drive sales and profits in your stores. You will hear from experts about what’s new in digital cameras, scanners, printers, photo kiosks, and software, You’ll learn how you can profit from helping your customers input, archive, restore, print, and display their digital images. You will learn how paper and technology combined can create incremental opportunities for revenue – for selling digital services, developing digital scrapbooking classes, and reselling digital products – for existing and new customers.

Event #D11: Scrapbooking’s Transition to the Digital Age ... Jannette Hanna, Scrapbook Preservation Society ... Sun., Jan. 29, 10:00 – 11:30 am

Participants will learn about the various types of digital prints and their preservation qualities. Tips on how to select long-lasting digital print systems will be given as well as storage and handling recommendations. In addition, techniques for the preservation of digital image files will be explained.

Event #D12: Basic Scrapbook Preservation for Retailers ... Jannette Hanna & Al Thelin, Scrapbook Preservation Society, Sun., Jan. 29, 1:00 – 2:30 pm

Learn the basic ideas behind scrapbookpreservation in a class tailored for retailers, including the causes of album and photo decay and how to stop them. Common advertising terms: acid-free, lignin-free, PVC-free, and photo-safe will be explained. Important questions to ask your suppliers will be discussed. Tips on proper album storage and preserving paper memorabilia will also be given.

Event #D13: Preservation Issues for Manufacturers ... Dan Burge & Peter Ouyang, Scrapbook Preservation Society ... Sun., Jan. 29, 5:30 – 7:00 pm

Learn the basic ideas behind scrapbook preservation in a class tailored for manufacturers. This includes what makes albums and photos decay and how to stop it. The common advertising terms: acid-free, lignin-free, PVC-free and photo-safe will be explained, and ISO standards for product performance and composition will be reviewed. A review of ASTM toxicity standards will also be included.

Event #D14: A Picture is Worth a Thousand Revenue Opportunities: How to Profit from the Digital Print Market ... Lynda Falby and Cliff Reeves, Sony Electronics ... Wed., Feb. 1, 4:00 – 5:30 pm

Learn how you can profit from the exploding digital print market with a digital photofinishing kiosk! Learn how to draw in new customers and keep your current customers coming back by becoming a digital print destination.

(Note: To read previous "Memory" columns, click on the titles in the right-hand column.)

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